Creepy Nestlé “We Will Find You” Contest Uses Chip to Track “Winner”


A new contest involving Nestlé candy bars makes the concept of a highly monitored police state fun and exciting…for idiots. The ominously titled “We Will Find You” contest places a tracking chip inside the “winning” candy bar, allowing the Nestlé HQ to track winners via satellite and to dispatch a team to give them their prize. The TV ad states:

“The bar will be equipped with a GPS signaling device. When activated, it will beam a signal into space via satellite and will return to earth. This will alert a secret control room who will scramble a crack team of highly trained individuals. They will board a helicopter, find the special bar and give the winner 10,000£.”

Here’s the ad.

So, to sum up, winners of the contest are tracked and found by a swap team who “arrest” them as if they were terrorists or enemies of the state. However, instead of beating the crap out of them and sending them to undisclosed jails, they give them 10,000£. You see how a police state is fun? Friendly agents jump out of helicopter and give you money! It’s perfect!…until they’ll use the same techniques to beat the crap out of dissidents and send them to undisclosed jails.


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95 Comments on "Creepy Nestlé “We Will Find You” Contest Uses Chip to Track “Winner”"


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3 years 5 months ago

So this is how they advertise chocolate now? Well, whatever works I guess.

Boycott em
3 years 5 months ago

maybe it is for skynet. Robots will find, boycott Nestle, illumiCoorp

3 years 10 months ago
I fully agree with the general consensus here that this promotion leaves a lot to be desired. I think I'll skip this contest, Nestle, thank you very much! Searching around for the exact manner in which winners will be tracked down, I found this explanation: "The ‘We Will Find You’ competition will see GPS chips placed in six chocolate bar wrappers. The GPS Golden Ticket is not activated when the candy bar is opened. The winner has to turn it on. The tracker Nestle is using is “essentially mobile phone technology specifically developed for this project,” says a spokesperson. “When… Read more »
3 years 11 months ago

omg when i heard that they had those microchip bars i thought they where joking :/ that is just weird!

3 years 11 months ago

Saw the ad for this the other day and I knew VC would have something to say about it. It's the last time I buy a bar of Nestlé, that's for sure.

3 years 11 months ago

I like chocolate and I like money.. where can I get this?..

3 years 11 months ago

when will that candy reach africa? i can't wait!!!!!

3 years 11 months ago

I don't see anything wrong with this ad even after all these comments. am i blind?

3 years 11 months ago

this is just sickening

3 years 11 months ago

well i have just eaten a Yorkie and now i may or may not have a chip in me that is a GPS tracker. Dam who will it be removed. ? or will i just pass it the next time i,am on the lavatory. If so tracking it down the pan will make it a bit difficult to find in all that brown stuff. LOL

3 years 11 months ago
heh. irony. if the winner was offered a free cancer treatment, or a ticket to 'the island' it'd raise a lot more red flags and people would get it… but if we were already living in those times people would be denying the island existed and cancer was the normal cause of death anyway. the bar is always raised, the frog is always in hotter water, the limits are always being pushed.. and everyone will always think this is just the way things are.. yeah.. no problem at all with this one.. where the system goons track someone and… Read more »
3 years 11 months ago

I seen this on TV the other day & knew instantly that it would be on here at some stage…

3 years 11 months ago

Am i the only one thinking this…who on this planet keeps their KitKat wrappers? How is this possibly guunna work?

3 years 11 months ago
i thought about that too.. the commercial depicts the systemite as opening the candy upon leaving the store, i first assumed the extensive cctv surveillance captured the act and the rest writes itself.. not so if the candy was opened in a citizens 'private' home, or out on the moors.. how would a camera spot this, how would a camera even know the significance of what it was seeing? (and we'll leave the facial recognition and extremity tracking software for another day) so it all comes down to the wrapper itself if the claims in the ad are valid. i… Read more »
3 years 11 months ago
I think it's an 'interesting' tactic on the part of the Nestle marketing department – for one it does what it says on the tin – increases sales – but since you've got to sell a lot of chocolate to make that money back …. I'd guess this is funded by a market research budget … by encouraging people to keep their wrappers, they can track consumer movements for a period of time in order to refine future marketing tactics (they can determine where people go after buying a chockie, where they're being eaten, how many are eaten at the… Read more »
3 years 11 months ago

Does anyone remember that lady who went through mind control and painted all those paintings? She kept saying don't take the candy. They probably have ways of putting any type of tracking or drug into any candy or anything for that matter. They tried to do use the tracking devices at old navy and people had no idea. Tracking is in our phones, some credit cards, cars and probably in my computer.

I don't want anything to do with that contest.

3 years 11 months ago

Have you all seen this? "MO" stands for Missouri as well as Masonic Order. They call it the "Masonichip."

3 years 11 months ago
would have been great if you would have been honest… "MOCHIP = MissOuri CHild IDentification & Protection program. We do not use Microchips or any other invasive "chips."" The program consists of five major components: Digital Photographs Digital Fingerprints Child Information and Emergency contacts Dental bite impression Two (2) laminated ID cards Yep no RFID or "microchips". Only thing I can think of is they can hide a microchip in the ID Cards because honestly… nowadays people put hidden rfid chips inside the card, however if I'm thinking it's just a card print out thats laminated as they say, it's… Read more »
3 years 11 months ago

Lol u know the chocolates only contain a code for you to type in to a computer or mobile device ther is no GPS device lol

3 years 11 months ago

I sincerely doubt that food regulations would permit placing a microchip or any foreign substance in a candy bar, even in "specially marked packs" or whatever.

But yes, the ad looks geared to make people wish they were the guy being targeted by the SWAT team. Ghastly in all respects.

3 years 11 months ago
This is a test run, to see how fast they can nab anyone they want with the chip technology. I think the shootings are the same kind of thing. They are testing their ability to train assassins who will kill according to the administered mind control program. I think they are also subjecting a specialized police force to such programming, so to dissolve all ties to nationalism and remove any inhibitions to following through with an assignment to do whatever they want them to do. I've met some brutal cops myself who seemed to get a weird kick out of… Read more »
3 years 11 months ago

dude, fuck this world seriously

3 years 11 months ago

This is madness!

3 years 11 months ago

What if a kid wins?

3 years 11 months ago
Behavioral conditioning to totalitarian creepiness aside, I am amazed they could cram this into a package that weighs the same as a candy bar. My first though was GeoPro It might be cellular based relay signal, and probably a very small and limited battery regardless. Could check to see if Nestle marketing pukes bought GeoPro subscription services. System is going to collapse, so might as well think of ways to repurpose the creepy sociopath tech for practical and marketable ventures. Can't wait to see what folks can do with the creepy AI flying the drones and scanning all the… Read more »
3 years 11 months ago


3 years 11 months ago

Basically they are saying two things: how bad do you want the candy and how desperate are you for the money? This is just a prime example of them using our survival instincts against us and getting us to accept their control- and they get away with it because most of us can't control ourselves and say no to what they are dangling in front of us- and then when we can no longer resist they will force us to bow and beg and become their dogs!