Sweet Jesus: The Disturbing Marketing of a Trendy Ice Cream Franchise


The marketing surrounding Sweet Jesus is based on satanic symbolism combined with children in creepy and questionable situations. 

Sweet Jesus is an absurdly popular ice cream chain that’s been around for a few years and is quickly expanding in Canada and the United States. Deemed “Toronto’s Most Overrated Ice Cream” by the Globe and Mail, Sweet Jesus nevertheless attracts huge crowds on a daily basis. The chain has been enjoying lots of media coverage and because its stores are custom-made to be “Instagrammable”, Sweet Jesus is all over social media.

The chain does not only serve ice cream to its customers: The “experience” also involves intense imagery and Biblical references. This peculiarity even prompted a lengthy article on Medium that analyzes the “Christian symbolism” of the shop. While the article is very in-depth and used all kinds of references, it completely missed one point: The symbolism is not Christian, it is satanic. Because satanic symbolism is based on the inversion and the corruption of Christian symbols and Biblical references.

The logo consists of the words Sweet Jesus combined with two satanic symbols: An inverted cross and a lightning bolt.

These two symbols are an important part of the imagery of the Church of Satan.

An altar of the Church of Satan with inverted crosses.

To those who say: “The inverted cross is not satanic, it is actually the Cross of St Peter. I read that on Wikipedia”. Nope. In this context, it is satanic. Satanic Black Masses are all about the inversion of Christian symbols to represent a diametrically inverted philosophy.

The symbol of the lightning bolt is also prevalent in satanism. It most likely originates from the Bible passage where Jesus said: “I saw Satan falling like lightning from heaven”.

The sigil of Anton Lavey (the founder of the Church of Satan) features a lightning bolt inside an inverted pentagram. A sigil is a symbol used in ceremonial magic to represent the magician’s outcome (and to summon demons).
A Marilyn Manson promo poster. He’s a member of the Church of Satan.

These two symbols make up the logo of Sweet Jesus.

The Sweet Jesus logo in front of a shop.
It’s also on their cups
Inverted cross, lightning bolt, pyramid, eyeballs. Remember when eating ice cream was not a satanic ritual?

The marketing of the brand is all about ridiculing Jesus combined with satanic symbolism.

That’s funny because Jesus bore his cross before he got crucified. Also, gluttony is considered to be one of the seven deadly sins by some Christian denominations.
That’s funny because Jesus … whatever.

Other ads combine Christianity with thinly veiled sexual innuendos.

“Let Sweet (lightning bolt) (inverted cross) Jesus into your mouth” … Um, no.
“Love is patient, love is kind” is the beginning of a popular Bible verse. It is followed in this ad by “but you can’t lick it so who cares”. The popsicle stick is held in a phallic matter. There are satanic symbols on the chalice. 
This ad cites the commandment about using the Lord’s name in vain … followed by using the Lord’s name in vain. And of course, satanic symbols on the commandment tablet.

Here’s another project by the same graphic designer. Since it is not an ad selling ice cream, it is a little more blatant.

Another creation by graphic designer Murilo Maciel.

Although none of this would EVER exist if it ridiculed any other religion, one can still dismiss the above as an attempt at being “edgy and clever”. However, there’s more.

Sweet Jesus also created ads involving children. And they’re evil creepy. Not fun creepy. They confirm that this is not simply about being “edgy” … there’s a connection with the darker, more sinister side of the occult elite: Preying on children.

Using Children

Most of the marketing surrounding Sweet Jesus involves fashion magazine-style photoshoots involving children and ice cream. One might think: “Well, that’s normal enough, right? Children love ice cream.” But these pictures involve children in a creepy way. At best, the pics “adultize” children. At worse, they sexualize them.

This kid is dressed like a sailor and he’s doing all kinds of adult things: Smoking, wearing tattoos, drinking coffee from a cup with a satanic logo. But, more importantly, why does the kid have a bruised eye? Child abuse?
This picture is very creepy. First, the entire thing is reminiscent of the horribly exploitative world of child pageants. This blond girl looks eerily similar to JonBenet Ramsey – the child pageant star who got savagely murdered in bizarre circumstances. Also, the girl has pink stuff around her mouth reminiscent of blood. To make things even more disturbing, the girl has bunny ears – not unlike Playboy bunnies.


The company’s IG page featured this “behind the scenes” pic of the above picture, along with the borderline creepy comment “Tough day at the office, eh kiddo.”. The other comments got real.
These two boys have strange animal masks on their heads. You know who else loves to wear strange animal masks?
These guys! (This is a picture from the Church of Satan website).
This girl has one eye emphasized by a magnifying glass – effectively doing the one eye sign. The magnifying glass’ handle is actually an antler.

In occult circles, holding animal horns or antlers represent drawing power from Baphomet.

Occultist Marina Abramovic holding the horns of a goat. Powerful occult meaning.
This girl has a “crown” made of what looks like tiny antlers. She looks like she has blood all over her hand and she is also sucking on her thumb. No.
A shirtless kid. He has the satanic symbols right on his glasses. Nope.
People from Sweet Jesus donating to “Sick Kids” … Not before they teach the kids how to throw up the devil horns, though.

In Conclusion

Associating the decadence of deserts with the devil is nothing new. However, Sweet Jesus takes thing way further. It is not simply about “edgy images”, it is about an entire culture that is perfectly in line with the occult elite.

As seen in previous articles on this site, a main agenda of the occult elite is the normalization of powerful satanic symbolism, which is based on the corruption and desecration of Christian symbols. But that’s just the surface of it. The marketing of Sweet Jesus also subtly implies the corruption and desecration of children. This is where things stop being “cool and edgy” and the ugly head of pure evil sticks out.

And there’s nothing sweet about it.


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Last days

Woe to those who call evil good and good evil, who put darkness for light and light for darkness, who put bitter for sweet and sweet for bitter.
Isaiah 5:20


Your verse should be the only comment! If this was a courtroom, I’d say “case closed”! The perfect verse…nobody can say anything, any better than THAT! If you hadn’t brought that verse up, I would of. It says it all! Fits perfectly to the end of the article! So true…


Since your interested in religion so much look up scientific facts about The Kaaba, it will open your eyes. RESEARCH ABOUT IT!!


Since you’re so interested in evil, why don’t you look up the facts about what Hell is like, because it’s going to be where you spend eternity.


tell me christianity and judasim are not reworked and man written, its all the work of the devil, so whos going to hell buddy? you and your family for blasphmy and idol worshipping. start doing research with common sense about how the satanist corrupted christianity and judasim, i suggest zeitgetst, thats a good place to start right there!! psshh this guy..


Could “truth” be a Cathar?
It seems like you’re familiar with the real agenda of the Council of Nicaea.


I thought zietgeist just tells you Christianity is made up and Jesus isnt real… and here you are telling people to go watch it in order to learn how Christianity was corrupted by Satanists? If Christianity is a total hoax, what does that make Satanists (the ones who really believe in satan/lucifer not the “philisophical satanists”)?


The Bible we have today is the Word of God.


Be nay sae hasty.


Because of people like ‘Grim’ I stopped attending churches. They absorb only what is convinient to the self and judge everyone like they are God themselves. You ‘believe’ in Jesus and yet you’re happily condemning someone you don’t even know to hell, instead of spreading the love that saves. This sh!# soooo tiring. I still have my faith though.


Go figure!
Woe to the sleeping Frog, there is no such thing as hidden in plain sight anymore.


You got that right: Note the gold cherubs flanking the gold bolt/inverted cross is on an -upside down- commandment slab. These guys pervert everything: gold for them represents their “light bringer” & love comparing lucifer with any sun imagery/sun god. For the kids: Pink Ribbon represents innocence (to be “undone”). Pink cap tilted toward Pink Glove represents Left Hand Path & Jesus (& the boy) are surrounded in Chains. Most of these kids have some sort of Chain on them. Girl sucking thumb is wearing a ritual cape with gold “lion” that’s really a clever baphomet-in-hiding. That’s the sort of crap creeps like the Rothchilds wear. The ‘sailor kid’ is also wearing a pink scarf which is a way ADULT gays signal each other, but totally NOT OK for kids. The first main ice cream cone ‘shape’ is abstracted top of baphomet head with ears, horns & flaming crown emphasized.


It’s only ice cream. Big deal. It’s not like they’r killing people, which is what that holy books seems to advocate. “Cursed be he who does the Lord’s work remissly, cursed be he who holds back his sword from BLOOD.” (Jeremiah 48:10)


Except I guarantee you voted for Trump.


Very disturbing. Why do people even support this crap


I always hope that this kind of crap will wake people up, but I’ve already been hoping that for years only to find that they don’t really give a s***e, probably too doped up on the rotten fruits of the world while walking on the broad road to hell, they don’t mind as long there’s a perceived safety in numbers, and it’s very cozy to walk with many to doom, lots of trading of selfies.


Fellowship of the minds.com has a very creepy disturbing story about human leather company and the child sacrifice realm


Fellowship of The Minds is RC to the core. They are a cult.


You RaXz need to pray more…do you actually the realize the incredible power of prayer?


Praying is utterly useless. No power. Zip, nada, nothing.

There is no supreme being. The universe is indifferent to your pleas.

But if it makes you happy, go for it.


If you really think so I feel sorry for you.


Would love to meet with you! How wonderful, to know the secrets of the universe that everyone wonders about! How did you find this out? Are you sure God wasn’t hiding from you the day you went looking? Maybe he was hiding behind Pluto.

Anyway, since you know that, you must know other Secrets. What planets will we find life on? How can we time travel? WAS there a God, and he left or has there never been one? It’s not often we get a change to talk to someone who knows unknowable things.

But please — don’t be condescending. We can’t help it if we’re just normal humans and don’t know all that you do. Have patience, instead of that “if it makes you happy” sarcasm. That’s mean.


That’s what’s so scary. There used to be a time when people supported stuff like this with no real knowledge of what was behind it. Now, with the web and everything, everyone pretty much knows what all those symbols and hand gestures mean. No one missed out on pizzagate and it’s also pretty hard to miss the sexualization of kids. It makes you wonder, are the freaks who support this crap like your neighbors, your kids’ school teachers, their pediatricians? I really wouldn’t want to have my kids taught or treated by someone who supports this. It’s creepy and foul. Yo.u hit the nail on the head – very disturbing


These corporations have power over the world, because god allow them to have it. God is in control of the master plan for humanity.


God is indeed in control and has already won the war but it a spiritual battle, and like all battles there’s a good and a bad side fighting against each other. It is good to know your enemy’s tactics so that you can protect yourself and fight the battle for Righteousness and Light and Love – for God, our Creator and Almighty Father.


Join th 1 2 3 4 5 … 223 Next Notice in scripture that god is in lower case, that’s because it’s not speaking of the ALMIGHTY. Satan is the false god of this system, and he is considered a god because he is worshipped, however there is one ALMIGHTY JEHOVAH, and He will crush this wicked system, and Satan will be abyssed by mean of Christ Jesus. So just like Satan had the audacity to test Jesus after he had fasted for 40 days and nights, by offering him the kingdoms of the earth. Mathew 4:8-11 (8 Again the Devil took him along to an unusually high mountain and showed him all the kingdoms of the world and their glory.i 9 And he said to him: “All these things I will give you if you fall down and do an act of worship to me.” 10 Then Jesus said… Read more »


Well, truth be told, man is in control. God is the ruler of the heaven; He created man in his image and gave him the Earth, so man can be “like God”, e.g. to rule. As with every student, as long as he is mimicking his master, all is good. Man should be ruling his kingdom the same way God is in heaven. But the devil also wanted to rule the heaven and God wasn’t having that and banished him. Where else could he go, but Earth? But the earth already has its ruler – the man. Thus, devil had to trick the man to do his bidding, de facto becoming the ruler himself. Fast forward a few thousands years, the devil is in control through incredibly powerful people willing to do his bidding, and that’s what you’re seeing now. But there is nothing holding each and every man back… Read more »


gods… demons… humans… animals… all belong to the matrix… samsara in sanskrit… a realm of delusion and deceit… strive for awakening… enlightenment… liberation… the authentic path Jesus The Christ taught…


An enlightened Soul, well said!


What the hell did I just see on here. THis is so painfully blatant. And yet if I sent this article as a link to say my husband he would see nothing wrong with it. Think I am over-reacting again. On my conspiracy sites again. It just shows how far gone people really are. How conditioned busy, stressed people like my husband are, so he can’t see what is right in front of him! Or he doesn’t want to see because it’s distastefull, and he is busy, or when he does have some free time he is glued to his phone or netflix instead. … just what the elite rely on to slip this agenda in.