Sweet Jesus: The Disturbing Marketing of a Trendy Ice Cream Franchise
The marketing surrounding Sweet Jesus is based on satanic symbolism combined with children in creepy and questionable situations.
Sweet Jesus is an absurdly popular ice cream chain that’s been around for a few years and is quickly expanding in Canada and the United States. Deemed “Toronto’s Most Overrated Ice Cream” by the Globe and Mail, Sweet Jesus nevertheless attracts huge crowds on a daily basis. The chain has been enjoying lots of media coverage and because its stores are custom-made to be “Instagrammable”, Sweet Jesus is all over social media.
The chain does not only serve ice cream to its customers: The “experience” also involves intense imagery and Biblical references. This peculiarity even prompted a lengthy article on Medium that analyzes the “Christian symbolism” of the shop. While the article is very in-depth and used all kinds of references, it completely missed one point: The symbolism is not Christian, it is satanic. Because satanic symbolism is based on the inversion and the corruption of Christian symbols and Biblical references.
These two symbols are an important part of the imagery of the Church of Satan.
To those who say: “The inverted cross is not satanic, it is actually the Cross of St Peter. I read that on Wikipedia”. Nope. In this context, it is satanic. Satanic Black Masses are all about the inversion of Christian symbols to represent a diametrically inverted philosophy.
The symbol of the lightning bolt is also prevalent in satanism. It most likely originates from the Bible passage where Jesus said: “I saw Satan falling like lightning from heaven”.
These two symbols make up the logo of Sweet Jesus.
The marketing of the brand is all about ridiculing Jesus combined with satanic symbolism.
Other ads combine Christianity with thinly veiled sexual innuendos.
Here’s another project by the same graphic designer. Since it is not an ad selling ice cream, it is a little more blatant.
Although none of this would EVER exist if it ridiculed any other religion, one can still dismiss the above as an attempt at being “edgy and clever”. However, there’s more.
Sweet Jesus also created ads involving children. And they’re evil creepy. Not fun creepy. They confirm that this is not simply about being “edgy” … there’s a connection with the darker, more sinister side of the occult elite: Preying on children.
Most of the marketing surrounding Sweet Jesus involves fashion magazine-style photoshoots involving children and ice cream. One might think: “Well, that’s normal enough, right? Children love ice cream.” But these pictures involve children in a creepy way. At best, the pics “adultize” children. At worse, they sexualize them.
In occult circles, holding animal horns or antlers represent drawing power from Baphomet.
Associating the decadence of deserts with the devil is nothing new. However, Sweet Jesus takes thing way further. It is not simply about “edgy images”, it is about an entire culture that is perfectly in line with the occult elite.
As seen in previous articles on this site, a main agenda of the occult elite is the normalization of powerful satanic symbolism, which is based on the corruption and desecration of Christian symbols. But that’s just the surface of it. The marketing of Sweet Jesus also subtly implies the corruption and desecration of children. This is where things stop being “cool and edgy” and the ugly head of pure evil sticks out.
And there’s nothing sweet about it.
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