Sprite Argentina (owned by The Coca-Cola Company) recently released on its social media platforms an ad titled Orgullo (translated to Pride) which depicts several scenarios involving parents and their gender dysphoric children dressing up as the opposite sex. Set to the emotional song You’ll Never Walk Alone, the ad depicts the premature sexualization of children as a wholesome family activity.

Here are some of the key scenes:

A mother applies make-up on her son, who looks about 13 years old.

Another mother helps her daughter bind her breasts.

The fact that we see this woman tightly strapping on this undergarment as emotional music plays in the background is odd. One of the many reasons this is odd: Binding breasts leads to important health risks.

Binding for extended periods of time can lead to rashes or yeast infections under the breasts, back or chest pain, shortness of breath, overheating, or fractured ribs. Unsafe binding may lead to permanent deformation of the breasts, scarring, and lung constriction and long-term binding may adversely affect the outcome of a future mastectomy. In one study, 97.2% of those surveyed had some sort of health problem caused by binding.
– Wikipedia, “Binding”

In another scene, there is more body-tightening going on.

A grandmother straps on a corset for her grand-son in drag.

In the 20th century, corsets were deemed dangerous and “instruments of female torture”.

The boy then makes a “sexy” move in the mirror while wearing a “sexy” outfit. He’s a minor.

In another scene, parents drop off their son and his boyfriend to a gay pride parade. Apparently, the boys are too young to go there by their own means.

This ad is not merely about “pride” or “diversity”, it is about pushing an agenda. It is about involving minors in it and shaming parents who do not actively get involved in it.

An Agenda is Being Pushed

The gender-blurring agenda has been identified on this site several years ago and it keeps getting stronger. We know that there’s an “agenda” (which means “an underlying often ideological plan or program”) going on because:

1. It is over-represented in mass media
2. It is pushed by powerful actors
3. It targets minors (and their parents) intentionally.

Here are some recent examples:

An ad by Gillette featured a trans man (born female) learning to shave.

An ad for a “gender-neutral” Barbie doll featured boys wearing dresses.

A video made by Teen Vogue told its young viewers: “This idea that the body is either male or female is totally wrong”.

A BBC series titled “Just a Girl” followed the transition of a boy to a girl. It also taught children about taking hormone blockers to stop puberty.

If you believe that global corporations such as Coca-Cola create social ads because “they care”, you are dead wrong. They don’t. They are pushing an agenda that was precisely calculated and thought-out by powerful think tanks to shape and mold a new generation. What they are actually looking for is confusion, anxiety, insecurity and a general feeling of disconnection towards everything that is real. And they are succeeding.

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