Michael Jackson to Be “Ressurected” on a Billion Pepsi Cans

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Some articles on this site discussed a rather disturbing trend: The “resurrection” of pop stars who died in mysterious circumstances (possibly sacrificed) to then have their image exploited by the very industry they spoke against. A recent example was the rapper 2Pac who was revived as a hologram (see the article entitled 2Pac Revived as a Hologram at Coachella: Why I Didn’t Like It).

Michael Jackson is probably the biggest (and saddest) example of a star who denounced industry manipulation to then die in very strange circumstances. In the mist of trials attempting to place the blame of MJ’s death on a single person (i.e. a patsy), Pepsi Co. announced that it would feature the King of Pop’s image on over a billion of its cans.

The announcement caused some controversy in mass media as people asked “Is it right to use the image of a dead person to sell products?”. Most people, including me, would instantly reply “Hell No”. Going beyond this ethical question, there is a deeper issue at stake here. Why is the very essence of artists who have been attacked, humiliated and almost destroyed by the industry so thoroughly exploited after their demise? Is it more than simply about money and publicity? Is it the elite’s way of saying “We used them, we sacrificed them and now we own them for eternity”?

Some might say that the controversy might help sell Pepsi cans. I for one won’t be buying Pepsi anytime soon. Here’s an article on MJ image being used by Pepsi.

Michael Jackson To Appear On Pepsi Cans

More than one billion cans will be imprinted with the late pop icon’s image.

PepsiCo Inc. is resurrecting Michael Jackson to try to pump life into its flagship cola, three years after the singer’s death and more than a quarter century after the pop icon’s landmark sponsorship deal to become the voice of the brand.

Following an agreement with Mr. Jackson’s estate, the beverage and snack giant said Thursday that it will roll out a billion Pepsi cans with a silhouette of Mr. Jackson—who died in 2009—as part of its newly launched “Live For Now” global marketing campaign.

PepsiCo and Mr. Jackson’s estate declined to disclose the financial terms of the latest deal. Mr. Jackson signed onto a Pepsi sponsorship deal in 1984 for a then-record $5 million.

The new campaign is part of PepsiCo’s pledge to ramp up spending on its flagship cola, which has been losing ground behind archrival Coca-Cola Co.

PepsiCo is boosting its overall marketing budget this year by as much as $600 million, or by about 20%. The extra money is going to a dozen large global brands, which also include Lay’s potato chips, Gatorade sports drinks and Quaker oatmeal. The company has been pouring more funds into Pepsi, its biggest brand by revenue, since last year.

A spokeswoman for Mr. Jackson’s estate said the PepsiCo campaign represents the first branding deal since Mr. Jackson passed away, but that more such marketing agreements are planned.

Mr. Jackson starred in several Pepsi advertising spots in the 1980s and 1990s, including an infamous commercial shoot in 1984 that inadvertently set the King of Pop’s hair on fire, burning his scalp. Pepsi’s new campaign around Mr. Jackson is timed to coincide with the 25th anniversary of “Bad,” the multi-platinum album.

PepsiCo said it would begin distributing the special-edition cans in China this weekend. The cans will arrive on U.S. store shelves later this month, part of a broader rollout to about 20 other countries in Asia, South America and Europe.

Bringing a deceased celebrity back from the dead for marketing purposes is a risky business.

“It’s like the dead is dancing to sell your product,” said Scott Lerman, chief executive officer of Lucid Brands, a branding firm.

In 2007, ConAgra Foods Inc. reincarnated their company spokesman, Orville Redenbacher, who had died in 1995. It ran a commercial that featured a computer-generated version of Mr. Redenbacher who had gotten a modern makeover. Pundits dubbed the character “Orville Deadenbacher.” An ad critic for Adage, an industry trade magazines, called the posthumous pitchman: “Madison Avenue’s first pitchzombie.”

Following Tiger Wood’s infidelity scandal, Nike Inc. NKE -2.26% aired a black-and-white commercial showing Mr. Woods gazing into a camera as a voice-over of his late father, Earl Woods, spoke to the golfer about taking responsibility for his actions. The ad received mixed reaction, although many labeled the spot “creepy.”

Dead icons also can create enormous buzz. Earlier this year, a digital version of the late-musician Tupac Shakur appeared on stage during a music festival with Snoop Dogg and Dr. Dre. An Internet video of the show became an instant phenomenon.

Frank Cooper, a senior PepsiCo marketing executive, said the Pepsi campaign is respectful toward Mr. Jackson and more “forward looking” than nostalgic by celebrating the pop legend’s continuing influence on music.

Mr. Jackson remains highly popular across the globe, spanning all age groups, Mr. Cooper added.

That appeal is especially important in China, where Coke’s namesake cola had a 26.9% share of the soda market last year, ahead of Pepsi’s 19.0% share, according to Euromonitor International.

In its efforts to narrow that gap, PepsiCo in March secured Chinese government approval for a joint venture with Tingyi Holding Corp., a leading beverage player in China.

Coke, which also enjoys a bigger share of China’s overall beverage market than PepsiCo, said last year it would invest $4 billion over the next three years in the country.

PepsiCo is launching a TV ad in China featuring music from Mr. Jackson’s “Bad” album later this month, but hasn’t decided yet if it will run similar ads in the U.S. It’s launching a TV commercial in the U.S. next week featuring singer Nicki Minaj.

By marrying its cola with famous musicians, Pepsi is returning to its marketing roots. Aside from Mr. Jackson, previous Pepsi pitchmen have included Ray Charles, Madonna and Britney Spears.

It recently invested an estimated $60 million to sponsor “The X Factor,” a TV music-talent show launched in the U.S. last autumn, to compete with “American Idol,” which Coke sponsors. A Pepsi TV ad that premiered last year on “The X Factor” featured a clip of Mr. Jackson after a long hiatus.

Coke also has tapped heavily into music in “Open Happiness,” the global campaign it launched in 2009 for its trademark cola. Coke recently recruited music producer Mark Ronson and singer Katy B to create a new song, “Anywhere in the World,” that it plans to market heavily as part of its Olympic Games sponsorship in London this summer.

This year Pepsi quietly pulled the plug on its “Refresh” campaign, an online social-media campaign, where consumers competed for money to fund favorite charities. Critics said it didn’t help sell more Pepsi.

In addition to the cans with Mr. Jackson’s silhouette, PepsiCo is teaming up with musicians and producers to reinterpret some of the singer’s songs, part of a broader digital campaign. It also promises “epic, live events” tied to Mr. Jackson in the coming months.

– Source: WallStreet Journal

 

 

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168 Comments on "Michael Jackson to Be “Ressurected” on a Billion Pepsi Cans"

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doubleth!nk
3 years 3 months ago

Wasn't one of the reasons MJ got on painkillers was due to the scalp burn from the Pepsi commercial?

Seems ironic.

It's almost like Pepsi had a hand in his demise years before lol

Also, don't hate me, but I think those child abuse cases were just to ruin MJ's rep.

They shut up after MJ paid them. If my kid was molested I wouldn't agree to "pay me and I'll shut up"….

Or am I missing vital details?

Bessie Totten
4 years 3 months ago
Michael has been used and abused all of his life. The Pepsi brand name alone is very sinister. The logo represents a New Generation, but if you reverse the word Pepsi you get 'is ded', which may be read as New generation is dead. Recently I have been researching Michael for a blog about a possible false flag attack at the London Olympics. I know it is long, but I could have put even more into it. http://thewizardofozandtheolympics.blogspot.co.uk… Their latest logo 'Live for Now' might be altered to read 'Evil for NWO' It's all about hiding info in our faces… Read more »
felix
3 years 3 months ago

people should remember that michael sign-on to the illuminati. when it nolonger worked for him is when he opted out and started complaining. mj also wasn't a christian. sadly he is not in heaven.

louise79
3 years 5 months ago

dead men and dead babies in a can whoop – NO thank you. Will not EVER be buying pepsicrapola

shug
4 years 2 months ago

i knew my husband and i weren't the only ones who thought that live for now thing was a lil strange

BlessedEyes
4 years 2 months ago

I suspect that the beast will resurrect ppl like mj, 2pac, princess di, etc… to get ppl to follow him. this probably what you refer to as preconditioning or whatever.

soylentgreenISpeople
4 years 3 months ago

Hear voice mail left by MJ asking for help and stating he was scared for him and his family on 2009… http://www.youtube.com/watch?feature=endscreen&am

4 years 3 months ago

they manipulated him, humiliated him,eliminated him ,& nw they want 2 ressurect him in their own way,& 4 there selfish reasons.they should let d man soul rest in peace.as 4 me i wnt any of d pepsi product again.

Miss Kim
4 years 3 months ago

The British newspapers say many North Korians don't know MJ is dead. Maybe Pepsi can use the ad there.

Kevin Smith
4 years 3 months ago
I'm not sure who to be more surprised or disappointed in, Pepsi or the Jackson family. Ever since MJ died all I've seen is his family milking it for all it's worth, whether it's some cheesy interview time for one of them to tearfully remind us how "close" they were to him or 'The Jackson Estate' approving yet another seemingly moronic marketing ploy to get every last penny out of his name. I can't help but feel very uncomfortable whenever I see one of the Jackson family shamelessly promoting either themselves or another MJ related product. I would be very… Read more »
Wael
4 years 3 months ago
To be honest, at this point we should have seen the correlation between stuff that isn't good with you to begin with and the sinister motives of the companies who sell those things. I've made a change in my diet dramatically. Only non-flouridated water, only salt toothpaste (much more effective at whitening and cleaning the teeth- flourosis from flouride toothpaste can result in discolouration of teeth), most of my meals are from organic vegetables and meat. The ingredients are pretty much what they are. Even milk- unhomogenised. Whatever I buy usually has a handful of ingredients or less. I ensure… Read more »
May
4 years 3 months ago

This is especially funny when you consider MJ was actually allergic to Pepsi.

Harlequin Nameless
4 years 3 months ago

Oh, so **that's** why he wouldn't drink it! A little pitiful, but makes complete sense now…

Me from Colombia
4 years 3 months ago
I remember when MJ called Tommy Mottola the devil, people thought he was losing it. Now look at Tommy's wife, Thalia. She looks mk'd. And barely human after so much plastic surgery. Their daughter Sabrina also looks strange, kinda like Suri Cruise. We forget to put this people in our prayes, bc they are rich and blah, but what they must gave gone through is horrifying, for God's sake. Mottola is a very shady person. Scary. I know you guys hate the "hey VC check this out" kind of comments, but my friend who studies Architecture mentioned something about the… Read more »
Karen
4 years 4 months ago

It's been proven…these Mega Celebrities are worth more dead than alive. I cannot understand why people CHOOSE to be so damn blind….breathin to death. Who is next, I wonder, to end up as another illuminati sacrifce??

Pavlov's Bitch
4 years 4 months ago

This appears to be a cynical nod to the rumour that the 'real' MJ died after the fire on set filming the Pepsi promotion; who else would have the power to resurrect (at least that version) of MJ?

C.MM.I.
4 years 4 months ago

I have interesting symbolism pics to send to you…how can i?

TheMarybozobrain a.k
4 years 4 months ago

You know,,,,,I wanted to dream about sailing in the ocean in nighttime, being in the antarctic, doing the cleveland shuffle, learning about Molotov cocktails and NOW (not NWO) I wanna fly up to the top of a tall and important building, then wave the flag of being against illuminati and peace for all of the city to see!

TheMarybozobrain a.k
4 years 4 months ago

Oi…………You know, my goal this year is to stop idolizing anyone, stop listening to music, stop using technology (with exceptions), stop drinking/eating inorganic food etc. The two songs I can't stop listening is "They don't care about us" and Earth Song".

4 years 4 months ago

Why? Let MJ rest goodness. I hate they way he was treated. Miss you much Michael. @Sarah Connor you are so right about Pepsi. I read that article before and couldn't believe. that is so gross.

bobby_socks
4 years 4 months ago

this is degrading the king of pop by putting him on a cheap can…really if you think about it people will be throwing the cans in the trash and you'll even see the cans in the street squashed or something..with MJ on it. somewhat symbolic 😛

he's worth much more than that and deserves respect

Harlequin Nameless
4 years 4 months ago

Warning! Warning! Queen has announced that a Freddie Mercury hologram will appear on their latest tour.

People are, in fact, rising from the dead!

nice guys
4 years 4 months ago

how did MJ denounce the industry?

Trace
4 years 4 months ago

Coke will always be better.

Jen
4 years 4 months ago

It's so ironic that Pepsi is doing this. When Jackson was still alive, I remember hearing him saying that he couldn't stand Pepsi on an old tape of his when he was talking to Rabbi Schmuley Boteach. It probably had something to do with his hair catching fire in 1982.

Harlequin Nameless
4 years 4 months ago

Really? Where do I find such good viewing?

4 years 4 months ago

what horror! what to read. People demonizes a sensitive person who sought the love since 1980, a person who risked his life to do what no one did, well yes, Bob Marley …

Those who do not know the story of Michael Jackson, or understand the songs of Michael, the least that such people should do is look for the very soul of them, instead of trying to light that, they do not know nor are they able to understand, because they have a big problem inside.

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