Fridababy is a Swedish-founded, American-based company specializing in baby products. Its motto, “From delivery to boogers, butts and beyond!” might sound gross to some, but it was effective at reaching young parents who deal with this stuff daily. However, the company has a tendency to go too far in its “edgy” marketing for reasons unknown.

For instance, Fridababy  made the news in 2020 for having one of its ads – named Postpartum – get rejected by ABC because of its “realistic depiction of pain, mesh underwear, and bleeding.” The company wanted this ad to run during the glamorous Oscars.

Were these news outlets aware of Frida’s other cursed marketing? Because they’ve already been running them for a while.

The marketing examples above are questionable, but one can say “whatever” because they involve only adults. Sadly, Fridababy doesn’t stop there. For years, the company released ads and social media posts that directly sexualize babies. And none of it is up for interpretation. It is direct, unmistakable, and extremely gross.

We’re not talking about one of two misguided attempts at humor. We’re talking about a steady stream of weird, borderline pedophilic “ads” that has been dating back since about 2018. As some vigilant parents pieced together the disturbing marketing of this company, a clear pattern emerged, and it is troubling.

I honestly do not need to write long paragraphs to describe the weirdness at hand; the following examples will be more than enough to make you cringe in horror and disgust.

Fridababy Hates Babies

Fridababy’s sexualization of infants can be found in their marketing, packaging, social media posts, and promotional videos. In other words, it is everywhere and is a fundamental part of the company’s strategy. And, the least one can say, it is vile.

There is no good way to start this, so here’s a bunch of stuff these people came up with.

As many other ads we’ll see here, the first question that comes to mind is “how can someone even come up with that thought?” The second question would be “how can other people approve this horrible idea?”

This is not even the only reference to threesomes in Fridababy marketing, and others manage to be grosser.

There’s a lot to unpack here. The ad compares taking a baby’s temperature using a rectal thermometer to a man … having sex with it? I’m not hallucinating, right? Combined with this highly pedophilic scenario, the ad depicts a baby’s bum and a thermometer about to go in.  The words “don’t stick it in too far” end of the caption.

If you thought this was bad. It somehow gets worse. Indeed, other ads are just … criminal.

Sigh. The ad alludes to sperm on the baby’s face. And what’s up with the #dontmove hashtag?

Why would they phrase taking a baby’s temperature (which involves inserting a thermometer) that way? They were proud of this sexual innuendo that they put it right on their packaging.

Packaging for other products finds a way to sexualize babies in other ridiculous ways.

Yup, they’re comparing their baby product to a penis again. Sadly, there are many other examples.

Their marketing also likes to allude to (or directly mention) vibrators for some reason.

Now, here are some unsorted bizarreness from that cursed company.

Chances are, your face is scrunched up in horror and disgust right now. When the company faced backlash over its disturbing marketing, it deleted almost all the social media posts shown above. However, the sexual innuendos can still be found on their packaging.

Seeing this upsetting stuff, one might ask, “Who is behind this?” Well, as expected, it’s a bunch of weirdos, and a lot of them do not seem to like babies very much.

Weird People Around That Company

The company’s website had a page presenting its staff. Since the controversy, it has been deleted. Why? Maybe because they went out of their way to express how much they hate babies?

Good thing she doesn’t work for a company that focuses on babies. Oh, wait, she does.

Fridababy also found a way to have its product endorsed by the worst celebrities possible.

Yes, the box has the word “vajayjay” on it.

In Conclusion

Fridababy is reminiscent of other companies described on this site, such as NuNuNu and Caroline Bosmans. While all of these companies cater to children, their marketing is stubbornly fixated on sexualizing and even abusing children. In all cases, they have major financial backing and celebrities, and their marketing seems less concerned with selling products and more focused on pushing a bizarre “pedo-normalization” agenda.

What is the point of all this? Are they actively trying to be part of the continuous mass media push to sexualize children? Are they trying to normalize their pedophilic tendencies?

One thing is for sure: people took notice, and seeing this cursed company crash and burn would be very satisfying. Maybe these cat moms and crazy uncles can find a job at a company that doesn’t cater to the tiny people they hate so much.