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Gillette’s Ad About “Toxic Masculinity”: When Marketing Mixes With Social Engineering

The Gillette ad campaign about "toxic masculinity" marks a new era of marketing where advertisement is mixed with aggressive social engineering. Here's a look at the deep absurdity of this ad campaign.

By Vigilant Citizen
Gillette, a company that made billions by selling overpriced razor blades to men for decades, has launched an ad campaign targeting "toxic masculinity". And the ad is ... toxic. Through stereotypes and generalizations, it accuses 50% of the human po
The Vigilant Citizen

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