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KONY 2012: State Propaganda for a New Generation



KONY 2012: State Propaganda for a New Generation

The overnight viral sensation KONY 2012 brought worldwide awareness to the African war criminal Joseph Kony. Beneath this commendable cause, lies however an elaborate agenda that is presented in the video in a very manipulative way. We’ll look at the agenda behind KONY 2012 and how it uses reverse psychology to not only justify a military operation in Africa, but to actually have people demand it.

KONY 2012 is a viral sensation that swept the entire world in less than 24 hours. Its main subject is the African rebel leader Joseph Kony, his war crimes and the clearly defined “movement” to stop him.  Countless celebrities have endorsed the movement, news sources have reported it and social media is buzzing with it. While the problem of guerrilla warfare and child soldiers has plagued Africa for decades, and several documentaries have already been produced regarding the issue, this particular 29-minute video made managed to obtain mass exposure and support.

KONY 2012 is less of a documentary than it is a highly efficient infomercial that is tailor-made for the Facebook generation, using state-of-the-art marketing techniques to make its point. Young people like “underground movements” and want to feel like they are changing the world. KONY 2012 taps into these needs to bring about something that is not “hip” or “underground” at all: A military operation in Uganda. Not only that, it urges the participants of the movement to order stuff, to wear bracelets that are associated with an online profile and to record their actions in social media. This makes KONY 2012 the first artificially created movement that is fully track-able, monitor-able and quantifiable by those who engendered it. In other words, what appears to be a movement “from the people” is actually a new way for the elite to advance its agenda.

A Propaganda Experiment

The video begins with an interesting statement: “The next 27 minutes are an experiment. But in order for it to work, you have to pay attention”. It is an experiment as it tests a new, groundbreaking way to get an agenda accepted by the Facebook generation. In the past, when the government needed to justify the invasion of a country, the President would sit in front of the camera and tell the public why war should be declared in this area of the world. In the case of KONY, the military agenda is disguised as grassroots activism, where the US army entering Uganda would be perceived as a “victory of the people”, effectively reversing the communications model.

KONY 2012: State Propaganda for a New Generation

Towards the end of the video, an image is displayed explaining how decisions (and messages) start from the top of the pyramid (the elite) and are communicated to the masses through mass media and such.

Due to the advent of social media, the above diagram has become a lot less effective to get a message across to the young generation. It is not CNN reports and the President addressing the nation anymore, it is about “liking” Facebook pages and viral YouTube videos. This is where messages now come across. Always studying, analyzing and exploiting the most effective ways to persuade public opinion, KONY 2012 appears to be an attempt to test out the effectiveness of a “viral” propaganda campaign. By creating this “movement” and making young people actually DEMAND the U.S. government intervene in Africa, the masterminds behind this campaign would manage the impossible: Reversing the propaganda model in order to make it emanate from the people. By doing so, the elite’s agenda is not only accepted by the masses, it is perceived as a victory by them.

KONY 2012: State Propaganda for a New Generation

“We are living in a new world” indeed. The KONY 2012 logo aptly represents how a viral video and social media can reverse the propaganda model. Don’t be fooled however. Power is still not in the hands of the base of the pyramid … far from it. It is all about appearances.

When the war on Iraq was declared, a great portion of young Americans opposed the war. How is it they are now begging the government to send troops to Africa? A simple video, specifically conceived for the Facebook generation did the trick. As it is the case in most campaigns to justify a war, the first goal was to identify a bad guy.

Identifying the Bad Guy

KONY 2012: State Propaganda for a New Generation

By associating Kony with Bin Laden and Hitler in this poster, KONY 2012 is promoting war.

I have absolutely no intention of defending Joseph Kony or to say “he’s not that bad”. He, along with many other guerrilla factions across Africa, has committed despicable atrocities. However, the problem of child soldiers has existed for decades and there are literally hundreds of Joseph Konys across the African continent. In some cases, some of the armies are actually funded by Western countries. If we would truly go to the root of the issue, we’d discover that Africa has been plagued with the problem of warring factions and rebel guerrillas ever since Western forces “liberated” their colonies and divided the continent of Africa according to Western interests. Indeed, instead of setting the boundaries of each country according to the geographic location of the ethnic groups and tribes that live there, countries were created according to the economic needs of colonizing forces such as Great Britain, France and others. The net result is: A bunch of artificial countries that each contain several tribes, ethnic groups, languages and religions. When one group takes power, the others are repressed, which leads to violence and rebellion. Add to the mix extreme poverty due to resources being siphoned out of Africa by Western countries and you’ve got a breeding ground for merciless warlords. As long as this problem exists, Joseph Konys will continue to emerge in Africa.

But the video mentions none of this. All it says is that arresting Kony would “make the world better”. KONY 2012 is all about identifying a bad guy, “making him famous” and have people demand his death by U.S. forces. Fixing the true cause of problems in the third world has never been on the Agenda. But picking out a “bad guy” to justify military action has always been part of it. If in the case of Saddam Hussein, “facts” (that ultimately proved false) were given to justify the invasion of Iraq. A different technique is being used with Kony, one that originates from advertising.

Any marketing specialist will tell you: “Facts don’t sell, emotions do”.  The first part of KONY 2012 solely addresses emotions. It is about making the filmmaker likeable, showing gut-wrenching images of African kids in pain, in misery and in despair. Then, the turning point: Joseph Kony is the cause of all of this. Not centuries of exploitation and devastation by Western forces in Africa that lead to chaos, lawlessness and poverty. No, it’s Kony. That b-----d. George Clooney is really mad at him right now. He even tweeted about it.

Another marketing strategy is to appeal to the lowest common denominator. In other words, to get a message across, one must address the audience as if it was made of kids. KONY 2012 does exactly this by ridiculously oversimplifying the problem and explaining it to an actual child – who represents the viewers.  This is not surprising though, as this is how the masses are perceived by the higher ups.

KONY 2012: State Propaganda for a New Generation

Here’s what this scene implies: “Look, dumb-a-s, even this little kid gets it. So you better get it.”

Once the viewers had their emotions stirred, got infantilized and had the problem spelled out to them as if they were in kindergarten, the table is set for the true goal of the video: Defining the agenda.

Defining the Agenda

KONY 2012 is a movement backed by some of the world’s most powerful entities and has precise goals. As the movie’s intro states, it is an experiment. It is an opportunity to create a movement that can be fully trackable, quantifiable and manageable through social media whose culmination is a U.S. military intervention in Uganda. The carrying out of this mission will not only be perceived as a victory, it will restore young people’s faith in democracy. What the members of this movement might not realize is that they are helping the advancement of the elite’s agenda towards a New World Order.

KONY 2012: State Propaganda for a New Generation

This poster aptly summarizes how the Illuminati works. Political parties are irrelevant as both work towards the same Agenda.

The second part of the movie let’s go of emotions and describes to the viewers what the elite expects from them. U.S. troops are already in Uganda, but, according to the movie, Kony “changed his tactics”… Damnit Kony, you and your sneaky tactics. Apparently, high tech satellites, unmanned drones and all kinds of radars are not enough to catch this guy. Nope, in order to catch him, a complicated plan, involving the purchase of an “Action Kit” and the registering an ID bracelet on a website is required. Makes sense.

KONY 2012: State Propaganda for a New Generation

Those who want to “Stop Kony” are required to wear a bracelet bearing a unique code which needs to be registered at a website. Of course, personal information is requested.

Once the bracelet is registered, members can associate it with their Facebook account, which will keep track of all KONY-related actions. The end result is: every single member of KONY 2012 will be known, identified and easily tracked – with constantly updated information. All of this data will of course be collected, scrutinized and stored by those in charge.

Furthermore, members are asked to contribute a “few dollars a month” to TRI, an organization whose ultimate goal is American military intervention in Uganda.

KONY 2012: State Propaganda for a New Generation

TRI’s logo is an inverted “Peace” sign. In symbolism, an inverted sign means that it stands for the opposite of the regular sign. In other words, TRI is about war. Peace does not involve “equipping” and “training” government forces to fight rebel factions. As the novel 1984 states, WAR IS PEACE, FREEDOM IS SLAVERY, and IGNORANCE IS STRENGTH.

To support the cause and to make it popular, a bunch of elite-sponsored artists and politicians have been enlisted, including Lady Gaga, Jay-Z, Rihanna, Oprah, George Clooney, Bono, etc. While some of them might be genuinely concerned about problems in Africa, most of them are pawns of the elite that are used to promote its agenda.

KONY 2012: State Propaganda for a New Generation

Am I seeing warmongering George W. Bush in here? The dude that lied to the whole country in order to attack Iraq for its oil and stuff? Hmm. Weird.

After going past the celebrities and the emotions, the end result of this campaign is simple and steeped in real politik: Since the fall of rival superpower USSR, Western forces have sought to bring down and to control regional powers around the world, mostly in third countries. Uganda is part of that plan. The same way the spectre of Bin Laden was used to invade Afghanistan, Kony is being used to enter Uganda.

KONY 2012: State Propaganda for a New Generation

The video clearly shows what is the goal of this “movement”: U.S. troops taking charge of the Ugandan army, the same way it took charge of the Iraqi, Libyan and other armies in the past few years.


In Conclusion

KONY 2012 is a cleverly orchestrated campaign specifically aimed at today’s youth, the future citizens of the world. Using state-of-the-art techniques and new technologies, the campaign is a first attempt at “reverse propaganda”, where the agenda APPEARS to emanate from the people. By using emotions, irrational thoughts and superficial explanations, KONY 2012 attempts to trick well-meaning people, who desire to make a positive change in the world, to instead fuel a gigantic war machine that is controlled by the world’s elite.

Is KONY 2012 trying to eradicate child-soldiers or is it attempting to create a new kind of child-soldiers?

KONY 2012: State Propaganda for a New Generation



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Big G

Tight writing, true eye opener, never noticed the fallacies in the argument of the video

Andreas Casablancas

did someone noticed the pictures of the damaged children during the part he explains that there are some chils on the army that produce several injures to their faces and you may see little kids with little disorders on their faces, that's not damages caused by a weapon, the real damage is a disesase everyone believed was eradicated from europe it's called "Noma" for the curious I invite you to check on the images, if they are not the same well they are extremely similar. so USA is only trying to get on another country where no one had ask for help and if you check this disease you may be surprised it only stays on central africa, so the video becomes even more fake…


In my opinion I think the guy that did this video made the propaganda on purpose to make a point but the mass public did not catch onto it. I think he hoped that people would catch onto it (and he was disappointed when people bought into so much and that's why he ended going crazy).

Why I say this is because at the beginning of the video he says that it's an experiment, but in order for it to work you have to pay attention. Perhaps he means is that it's an experiment to see if people will be smart enough to not fall for propaganda. Even after all the talk about how an idea spreads, sadly people are so oblivious that they still fell for it.

Also while I'm on this subject it makes me think of a lot of the movies and entertainers that use so much occult symbolism, I sometimes think is there a chance that some of them are not neccesarily a part of it but rather trying to warn the public in an indirect way. But perhaps thats me just wanting to be optimistic about things but I think its possible.

Saturn Rings

Another excellent analysis of the Kony 2012 video here:


Check out the bit about the saturn rings, you'll kick yourself for missing it.


One thing I love about this article is VCs knowledge of the African situation. For more information about this read Walter Rodney's book "How Europe underdeveloped Africa"


Invisible Children came to my highschool two years in a row and showed the Kony 2012 film this past year. They even had most of the school read a book about what's going on in Uganda. They're definitely pushing this on us young people. I think its horrible how they are brainwashing us to declare war on Uganda by telling us of all these horrible things that are happening to the children and other people in that country. We really need to help them, but they are going to make things worse instead.


And suddenly, when oil was found in Uganda, the US pretented they wanted to help this country. I can't believe I gave 10 bucks to these f-----s who aren't going to use it for good things anyway. How could I be so brainwashed!?!??!? I regret this intensly. Yeah its just 10 bucks. But my 10 bucks are now in a illuminati agenda. I pray to God that he forgives me.


It’s OK, they got all of us when we we’re young.,…. We couldn’t have known, nobody prepared us for the fact that entire system is an oligarchy designed to serve the trans-national capitalist class.


Am From Kenya Which Borders Uganda. According To My Understanding Joseph Kony Leader of LRA is No Longer a Major Threat To Uganda as The UPDF (Uganda's Military) Managed To Attack, Defeat & Takeover The Rebels Strong Holds Which Were The Nothern Parts Of Uganda. Kony & His LRA Fled Uganda & are Now in Hiding Most Probably in The Dense & Vast Forests of South Sudan Which Borders Uganda To The North. So, I Was Surprised When I came To Learn About This KONY 2012 Issue advocating For American Troops Being Sent into Uganda To Attack KONY & The LRA Yet Uganda's Forces Had Done it Before. To Me It Did Not Make Sense & I Found The KONY 2012 Suspicious & I Translated it To Be Some Sort Of a Cult Masterminded By The Illuminati Who are Rulers of The World Their Master Being Lucifer.

Dr Beale

FONY 2012

The Illusionary Beas

Someone really ought to make a viral mocumentary like this one addressing the real issues VC outlines in passing: Western powers carving up Africa for profit are the cause of all these peoples' suffering, and the dominating interests within those Western powers has a vested interest in brainwashing the youth here into a perpetual bloodlust.

This perspective has to reach more people. These are the very same criminals who tanked our economy and left countless homeless and/or in poverty. Then again, this is a very unpopular viewpoint and it's unlikely to go viral, despite the overwhelming evidence that something is severely wrong here at home, and how desperately it needs to be dealt with.

Granted, it's horrifying how little awareness is on this Orwellian nightmare of ours, but it's also kind of fascinating that the only issues which the public will feel something for are built on fallacies and concealed agendas. I think it's the ultimate sign of weakness; even if we beat these fatcat-bitches handily at some point in the near-to-distant future, we still have to live with how pathetic it was in the interim period (right now).


I am curious about the evangelical Christians involved in Kony 2012. I attend a very straight-laced by-the-book (very bible believing) independent Baptist church and I know we would have never involved ourselves with the Kony movement. Then again my church does take measures to have people read the bible, involve the bible, and strive to keep it to the bible.

I wonder if the Christians involved are those from the emergent church who are claiming to be Christians but to be honest do not seem to be adhering anything that the church was founded on. (I do believe in the Christian doctrine and to alter it changes it to another religion all together the same would apply to any other religion–basically different sects I guess)

I think it shows how the masses are blindly following anyone based on common beliefs be it religion ties, spiritual ties, political ties etc

Harlequin Nameless

Awright, whoever it is, can the Darth Vader Theme…

DiDi Ren

I smelled a rat the minute I saw my friends on Facebook 'deeply' sympathetic about Africa. This s--t was blatantly shown to the masses and no one did anything but now that ther's a face involved, he's in evryone crosshairs.Funny how I never responded to it in the first place.


Hmmmmmmm ths is very interestin, whn my lecture told me abot ths Kony 2012 thng i was thinkin 2 myself, how can they nt find ths "bad guy" they claim kony to be?? How cn they leav him 4 such a longtime n decide to catch him now… And ths new world order is so bad. How can a simple braclet wit a code help u find kony?? I mean reali ths is ridiculous.. They tryin 2 play wit our minds here, all the celebrities mentioned here hav scandals of there own,, no1 should join ths coz once u give thm ur details they wil knw ur where abouts, who knows mayb they wil hunt u down n make u their "soldier" too.. Thnk you VC for ths wonderful well explained article you're the best


There are a lot of music videos and movies trying to recruit young soldiers and marines nowadays. I hope people can see past this…that we all need end this…and realize who the real terrorists are.


I am not being completely ignorant to the fact that there may well be child trafficking and war criminals in Uganda, and the rest of Africa, but I am very well aware of the fact that this video (KONY 2012) is complete brainwash!

Kudos to the masterminds behind the plan, the video appeals to the ethos, pathos and logos. It's totally unethical, yet brilliant at the same time.

PHONY 2012

Peter S. Jr



Good call on exposing Krony 2012 Vigilant. And you were the first one to do so!

Conned 2012: Joseph Kony Is A CIA Contractor


Good article, interesting points! can see also:


well said. i couldn't have put it in a better way =) i'm going to add your website to my favorites and show it to all of my friends.

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