The DIA Launches an Ad Campaign Addressing the Conspiracy Theories Surrounding It

One of the first articles published on this site was Sinister Sites: The Denver International Airport which explained the bizarre history and the creepy works of art found at the DIA. Ten years later, people are still wondering why this airport is so weird and why there are miles of underground tunnels underneath it.

Instead of, like, explaining the why behind the questions, the DIA launched a marketing campaign ridiculing the theories around it.

On the airport’s official website, a section entitled DEN Files addresses the various theories associated with the DIA. Of course, ridiculous additions are mixed serious questions to discredit everything.

The “Conspiracy Wall” on the DIA’s official website.

The website says:

YOU MAY OR MAY NOT HAVE HEARD.

DEN’S GOT SOME SECRETS.

SINCE THE AIRPORT’S OPENING IN 1995, THERE HAVE BEEN ENDLESS RUMORS AND THEORIES. PEOPLE SAY OUR UNDERGROUND TUNNELS LEAD TO SECRET MEETING FACILITIES FOR THE WORLD’S ELITE. OUR BLUE HORSE IS THOUGHT TO BE CURSED. SOME BELIEVE WE ARE CONNECTED TO THE NEW WORLD ORDER AND THE FREEMASONS. SOME PEOPLE EVEN SAY THAT WE ARE HOME TO A COLONY OF LIZARD PEOPLE.

Here’s the full scoop on DEN’s wildest rumors:

THE AIRPORT WAS BUILT BY THE NEW WORLD ORDER

Naturally. People think this because a dedication marker and plaques around the airport claim it was funded by “The New World Airport Commission.”

Never heard of them? Don’t feel left out–it seems no one has. After some digging, it was discovered that no such group exists. Not now. Not when the airport was built. Not ever. So rather than writing it off as nothing, people have jumped to the conclusion that it is actually a group within the New World Order.

Sketchy, sketchy.

THE AIRPORT CONTAINS THE ILLUMINATI HEADQUARTERS

Remember those plaques we just talked about? Well, there’s one placed over a time capsule that also has a Masonic square, a compass symbol, and an inscription that gives the time capsule’s contents to the “people of Colorado in 2094”–all symbols of Freemasonry, and yes, the Illuminati.

In case that isn’t enough, the date of the airport’s dedication is March 19, 1994. And if you add those numbers together (1+9+1+9+9+4), you get 33­–the highest level one can achieve in Freemasonry, aka perfection.

Additionally, the airport building costs were more expensive than originally thought. Theorists believe this money went to building the headquarters. Rumor has it, they screwed up the first few buildings and instead of getting rid of them, they buried them and built on top of them to make one super-cool, super-secret underground lair.

THE ARTWORK CONTAIN CLUES TO THE APOCALYPSE 

You’ve seen them. You’ve given them a many confused looks, wondering why? How? What? Really? They’re the interesting pieces of art decorating the airport: The glaring gargoyle sculptures, the big blue horse sculpture and, perhaps most notably, the 28-foot-wide murals.

It is theorized that these are clues to the sinister influence of the airport–the aforementioned Freemasons, Illuminati and New World Order. The blue horse’s glowing eyes are often interpreted as reference to the Four Horsemen of the Apocalypse. Plus, its creator Luis Jiménez died while making it.

SPEAKING OF THE APOCOLYPSE… WE’RE READY FOR IT

In addition to the Illuminati HQ, it is rumored there are several underground baggage tunnels just waiting to house the world’s elite when the world comes to an end. Lizard people (aka “Reptoids”) and evidence of aliens are also thought to be down there (apparently they’ve been drawing on the walls). Silly aliens, stop with your graffiti.

The airport was also plastered with posters making fun of the conspiracies.

The campaign is somehow reminiscent of Taco Bell’s “Belluminati” ads which ridiculed “conspiracies” about the dollar bill – although they’re factually true. It appears to follow the same recipe: Distorting theories to the point they become ridiculous to then make fun of that distortion they’ve created.

While the DIA’s campaign is about the massive renovations taking place in its Great Hall, there’s clearly a conscious effort to dispell the various theories that have been circulating for years.

Instead of making fun of people for wanting to understand the “art” inside the buildings they fund and use, how about explaining them in a rational matter. Just, like, explain this mural. Explain why it is inside an airport.

VC E-Book