This Versace ad for H&M, featuring models Lindsey Wixson and Daphne Groeneveld, is loaded with mind control triggers and symbolism. Directed by Johan Renck, the ad portrays Donatella Versace as an all-controlling, all-seeing handler who manipulates the models in all kinds of disorienting, restrictive situations. Here’s the ad:
Some of this ad’s scenes:
There is also a labyrinth (classic MK trigger), a hamster wheel and many other symbols relating to the powerlessness and confusion of MK slaves.
Then Donatella turns around and says: “My house, my rules, my pleasure”. That’s what a mind control handler would say.