Jessie J’s “Price Tag”: It’s Not About Money, It’s About Mind Control


Jessie J is a new pop artist hailing from England who released a breakthrough single titled “Price Tag”. While the song seems to be about the rejection of materialism, the symbolism of the video gives the song a deeper meaning: The music industry is no longer about generating money, it is about indoctrination. We will look at the hidden meanings of the song and video.

In less than a couple of months, Jessie J went from virtual anonymity to the top of the charts with her single Price Tag.  Heralded as the “new face of pop”, the British-born singer definitely has “what it takes” to be a pop star: looks, style, talent and, most importantly, the willingness to play by the industry’s rules.

Although Jessie J is a newcomer as a pop singer she is not totally new to the pop scene. She has been working behind the scenes, penning songs for pop acts such as Miley Cyrus (“Party in the USA”), Justin Timberlake and  Christina Aguilera. As a performer, her bio describes her as follows: “Mix a bit of Rihanna with Gwen Stefani, add the charisma of Pink, and you will start to get an idea of what kind of girl Jessie J is.” In other words: she’s the perfect Illuminati-approved, made for MTV pop star.

Her first single entitled Do it Like a Dude (a song that was originally intended for Rihanna) definitely contains elements found in the videos of other female pop stars: dirty/decadent ambiance, fashionable bisexuality and a bunch of female crotch grabbing (what’s up with that, anyway?). It is however with Price Tag, Jessie J’s second single feature rapper B.O.B., that we see the full extent of the Illuminati symbolism — more specifically MK-Ultra mind control programming — associated with Jessie J.

Some Pictures

As we have seen in previous articles, photoshoots are a preferred way to convey and perpetuate the Illuminati symbolism associated with popular culture. As a fairly new artist, Jessie J hasn’t done that many photoshoots yet, and still a rather high proportion of her pictures contain signs that regular readers will most probably recognize.

Sporting Mickey Mouse ears, a classic symbol associated with mind control programming. Other artists sporting the Mickey Mouse look? Type “Mickey Mouse” in the search box at the top of this page and see what you find.

These pictures give a pretty good indication of who Jessie J is working for. In case some might still have doubts, Price Tag makes it crystal clear … if you understand the meaning of its symbols.

“Price Tag”

At first glance, the song has a noble message regarding the love of music winning over the love of money. What better way to convey this revolutionary message than with a mainstream, gimmicky, formulaic and made-for-radio pop song which strategically features today’s hottest crossover rapper. Alright, that might be harsh, but it illustrates the fact that there is a lot of cognitive dissonance involved with this song. Although its message is about the unimportance of money and embracing individuality, the single is obviously calculated to get the most radio play possible, while constantly depicting the artist as a puppet or toy. Let’s look at the video.

You might have recognized a bunch of symbols discussed in other articles on this site, about other artists such as Rihanna or Lady Gaga. But there are other scenes displaying semi-twisted kiddie stuff. What do they mean? According to director Emil Nava:

“Just basically sort of came up with the idea thinking about things that are larger than life, but really sort of like mass, It’s sort of like this hyper real, sort of toy world with Jessie J bringing a fashion edge to it.”
– Source

Um, OK. That was eloquent, Emil Nava. When asked about these types of videos, directors are extremely vague and barely coherent. On the other hand, they can’t very well say to Teen Bop Magazine “Well, it’s about Illuminati mind control, where Jessie J is a Monarch slave being manipulated by higher powers”.

However, this is exactly what this video is about and only a little knowledge of Monarch programming and its symbolism is needed to understand it. Seeing one symbol associated with mind control in a video might be the result of a coincidence but seeing numerous symbols which strongly point towards the same concept makes the coincidence theory very unlikely. Here are some of the video’s symbols.

One-Eyed Teddy Bear

Right from the start, the video begins with a powerful and symbolic image, one that sums up the entire meaning of this piece: a teddy bear with one eye missing and a torn arm. The combination of several elements in this scene strongly points towards trauma-based mind control (a concept that has been covered in previous articles).

Teddy Bear with one eye and one arm missing.

First, a mutilated teddy bear alludes to a corrupted childhood and the loss of innocence. It symbolizes the destruction of something that is very dear to a child. In the field of Monarch programming, teddy bears with no limbs have a specific meaning referring to the helplessness of mind control victims versus their handlers.

“Many of the common things in our everyday life are refrained by the Programmers to have hidden mind-control meanings. The Teddy Bear the child is given by her Daddy is to remind her how helpless she is to prevent him from raping her.


The programmers and parents of slaves frequently give stuffed animals. The teddy bear without hands represents to the victim their helplessness.”

– Fritz Springmeier, The Illuminati Formula Used to Create an Undetectable Total Mind Controlled Slave

To further drive the point home, the teddy bear has one eye missing, a symbol that consistently represents Illuminati control.

Music Box Ballerina

Jessie as a ballerina in a music box

In another scene, Jessie J is portrayed as a ballerina in a music box, the type you have to wind-up before it starts dancing. The ballerina needs an outside force to get her to perform, another metaphor for the mind state of an industry artist and a mind controlled slave. The same symbol is the theme of the movie Black Swan.


…as a puppet.

Portraying pop stars as puppets manipulated by unseen forces from above is one of the Illuminati’s favorite ways to show their control of the industry. What better way to show the elite’s use of pop stars to program and indoctrinate the masses?

In Monarch programming, the symbol of the puppet is often used to describe the state of a mind-controlled slave.

“To get a puppet, the body is given a drug which paralyzes the child. Then electro-shock is applied to certain muscles upon the command of the programmer. The effect is that the child has no control over his body, and the programmer can make the child’s body parts jerk and move by electro-shocking the muscles. The child actually becomes the puppet of the programmer. This is a very powerful program. One of the names connected with Monarch programming is Marionette Programming. The child literally becomes a Marionette. This concept appears to have been cooked up by the Germans under Hitler. An alter System as a child is physically shown that they are a marionette puppet. Their muscles are electro-shocked in such a way as to take advantage of the natural reflexes. When electro-shocked that way, the victim’s body parts jerk out of our control at the whim of the programmer to prove to the victim that they are a puppet. At this time, the rules are given and rule number 8 is that the alters are their puppet.”
– Ibid

Doll House

Inside a dollhouse

In another scene, Jessie J is sitting inside a dollhouse which is yet another significant setting in terms of mind control. Due to intense trauma, Monarch slaves are encouraged to dissociate from reality to escape the pain of the various tortures they must endure. The dollhouse is a representation of the make-believe world victims escape to when dissociation occurs. Furthermore, actual doll houses are used as props in the programming of children.

“In the early programming, a little girl while being tortured would be shown a multi-roomed dollhouse. The rooms would each have a separate color. The rooms would be linked in the child’s mind to computers. In other words–the dollhouse structure was the structure the computers used.”

(Semi-related note: The TV show Dollhouse was about Monarch programming).

One-Eyed Doll

One-Eyed Doll

This scene is shown for less than a second. It is nevertheless extremely meaningful. It is a visual representation of the fractured psyche of a trauma victim. In mind control symbolism, dolls represent the alter persona created and programmed by the slave’s handler. In the video, the doll head has one eye missing, alluding to Illuminati mind control. Jessie’s eye is where the missing eye should be, effectively portraying the merger of the victim with its alter persona.

Fractured Leg and Animal Print

Fractured leg

Here Jessie has one leg removed from her body, another reminder of the fractured mind state of the victim. To further drive the point home, the singer is wearing feline-print leggings, which, as we have often seen, is a code for Sex-Kitten programming.

Jessie is not the only one being portrayed in “not-in-control” positions. Rapper B.O.B. also gets the same treatment.

B.O.B. between toy soldiers, representing the powerlessness of the artist versus the will of the handler.

Meaning of the Song

So what do all of those symbols have to do with Price Tags and “not caring about money”? At face value, nothing much. We have seen however that Jessie is constantly portrayed as a marionette controlled by unseen handlers. Could she be singing on behalf of her handlers, the elite of the music industry?

In the past decade, the music industry went through a great metamorphosis. The combined impact of the Internet, the availability of single tracks instead of albums, more access to music listening online and unlicensed copying have reduced its revenues by a whopping 50%.

Music sales revenues from 1999 to 2009. Source: CNN Music’s lost decade: Sales cut in half

Although the music industry is not the money-maker it once was, it still has an important function: a powerful tool of mass indoctrination. Today, despite the lack of revenues, the industry keeps spending millions developing and promoting new stars. Why? Because there is more at stake than money. Pop music is a developmental tool as important as the school system or the daily news. It shapes and molds the youth to adopt attitudes and values. Pop artists must, of course, generate revenues for their labels, however before they can even start accomplishing this, they must “fit the mold”. They must embody specific personas, glorify specific values and be sympathetic to a particular agenda. If you have read other articles on Vigilant Citizen, you are already aware of the agenda pushed by today’s pop stars. You also know that they are interchangeable pawns who all push towards the same direction. If a star loses his/her “magic”, a new face and a new energy will manage to regain the public’s attention and to redirected towards the Agenda.

Hailed as the “new face of pop”, Jessie J brings new energy to the Illuminati agenda, but she still repeatedly flaunts the One-Eye sign like so many other pop acts, proving that she is another pawn of the system. She sings the point of view of the elite: It does not need your money, it already owns most of the world’s resources. It wants to make the world dance to its beat. It wants to shape and mold the youth to think the way it wants it to think. We are witnessing an important movement of homogenization of popular culture where mainstream media is only playing a limited number of “pre-approved” artists who push a “pre-approved” agenda. So, yeah, the video is saying, you can keep the price tag. There is a bigger investment at stake here: the minds of the youth. Of course, there are exceptions within the industry. Anti-establishment rebels have always attracted tons of fans and some still manage to obtain some success … but not with the help of mass media. Not anymore. Money is not the only thing ruling the business.

In Conclusion

Jessie J, “new face of pop”, does not bring anything new to the pop world (aside from her face). Her video Price Tag incorporates numerous symbols associated with Illuminati mind control, signs that were previously exploited by other pop artists. How many artists on this site have been shown flashing that darned One Eye sign? Dozens. The fact that the same meanings and symbols appear in so many music videos, regardless of the artist, is the ultimate proof of a hidden power structure in charge of the industry. The One-Eye sign of submission is not the main issue, however. It is the message that is promoted and the values that are glorified that we must closely watch. In the case of Price Tag, viewers are exposed to symbols associated with Monarch programming, a horrific method of mind control based on child abuse, while a fun and catchy song plays in the background. So, I guess it is a good thing they don’t care about the price tag … ’cause I ain’t buying it.


Subscribe to the Newsletter

Get an email notification as soon as a new article is published on the site.

Support VC

newest oldest most voted

Youth are easily corrupted. Not everyone has a strong sense of self. In fact more and more people do not. When people do not have a strong self image in relation to themselves and others, they mimic or project a front.

Have you not seen picture after picture of teen clubbers, particularly male, throwing out hand signs, either related to gangs or shown by rap stars/videos? That should show you how easily people mimic things they probably don't understand to look cool.

Looks like the Nikki Minaj of England without all the booty…lmao…the one leg theme had me thinking about that recent "alien" photo of the supposed alien in Russia that is also missing a leg…smmfh…

when i first saw this thing about artist's if you can call them that? thought it was gona be another pile of turd, like the story's of bruce lee and elvis, jon lenon living on an island lol. after watching a few vids and reading a little on the masons etc. i think its all true. come on people, oops, sheeple, open your eyes. why are all the stars using illuminati signs in their vids? its nothing to do with art, thats a fact. cant believe there are so many blind people out there. i feel like im surrounded by a nation of zombies. instead of deniying the evidence, pick up a book and do a little research on illuminati /masons. then say its a load of crap


fractured leg: when i look at the sex kitten leggings, it makes me feel they are conveying helplessness against r**e. she can't "close her legs" . also, she is wearing ruby slippers/heels and she can't click her heels to go home. no escaping the industry!

check this out.. explains the puppets thing

you should watch her new video "nobodys perfect". shes connected to electric wires and stuff… smh.

i believe the song actually is not about the pursue of money and fame that come from being in hollywood etc. For once, this song is about the music. I agree about the analysis about the video.. video aside.. and listen to the music.. when i listen to it, finally i think to myself.. something positive in the lyrics.. i visual this song being played and people are grooving to the music under the sun and having a good time… yes.. it's no doubt that the music industry is (mostly?) run by the evil ones who have satanic intentions of wiping out God and encourage satanism etc. The director of the music video may be the person who has been in the industry for a long time or whatever time span and has known people from there. So the director take notes from his/her bosses and put it in the… Read more »

This song sounds similar to Rihanna's umbrella – uses the same chord progression (at least some of it).

Anyone else think so? Anyone who is a musician or otherwise reasonably attuned to the way music sounds ought to be able to notice.

These performers are not mind controlled slaves. They are highly paid very willing employee's who are very often less then ethical about taking credit and royalities for stuff they didn't write.

The real slaves are not even remembering they wrote the stuff.

I don't think that she's equipped with all knowledge required, but we never knew who is her choreographer. That's the main problem.

So I was a little skeptical about some of this stuff…until I was just browsing through a really old Vogue (france edition) magazine…and page after page after page…all of the ads (for dior, gucci, etc)…had models covering one eye…or butterflies all over them (there was one with naomi cambpell with about 4 butterflies on her body and another of Heidi klum with painted butterflies all over her……this is majorly creeped me out…no way this is coincidence, maybe it's sexy in one ad for a model to cover her eye on one side, fine ok…but in over 15 ads from different brands all stuffed in one magazine? really? WTFFFFF????? never reading vogue again …yeah, fashion 'bible'…for satan most likely…

its a shame. because this is one song that is really really catchy. too bad. illuminati again.. maybe try listenin' to soul musics like james morrison or jason mraz.. dont think their under illuminati or are they..???

in the UK does not have a better. singer end and the USA also possible I never such a voice as Jessie J

It's so hard these days to find someone who has not signed a contract with the devil. We all just need to be very careful and hold on to God.

I'm so tired of this crap, humanity must deserve it because they seem to love it. I say bring on armageddon, we don't deserve to share this planet, we don't belong here. Great article but you've wasted enough of your valuable time on these idiots, it's time to bring out the big guns.

Jessie J's favourite song/video clip is "on to the next" of Jay-Z. Nothing more to say about the muppet. It can't be more obvious. She's into it. Vile woman.

We need to take it back in time, I actually thought she was having a dig at these popstars that are putting these symbols in their videos. She says: When music made us all UNITE! And it wasn't low blows and video Hoes, Am I the only one gettin… tired? Why is everybody so obsessed? Money can't buy us happiness. I gathered she is against 'video hoes' ie (sexual images etc) I also felt in her other 'do it like a dude' video she again is saying we can all be shocking and sexual ' I can wear my hat low like you' again i felt like she was kind of saying 'we can all be shocking and sexual and wrong' but having a dig at them I'm not so sure (yet) that she is actualy part of it but perhaps making a point about it all? Thats how I… Read more »

I noticed symbols in her music video straight away! What about Rihanna's S&M's video in which, at some point, there words are projected in on a wall in front of which she's standing, and it reads "Princess of the Illuminati". That freaked me out!

Jammer, Obama's wife was on the cover of Vogue last year and she was making the sign with her fingers. It's getting too tedious now. I feel there are way too many sociopaths out there and the worst of all is they rule everything. The good news is it's temporary. Nobody lives forever.

Naomi C and Heidi Klum are friends of the pedo billionnaire guy Jeff Epstein.

Julie…..I just checked out the Obama cover you mentioned…that's unbelievable… magazine covers are not taken as some quick polaroid, they are carefully 'creatively directed'…and for her to be making such an obvious devil's horn sign with her hand, and also I believe the hand to the neck gesture is a clear illuminati sign… it's deliberate as heck…. this is just crazy…. I also was curious to know how far back in music videos this was going on…so I looked at some old Spice Girls videos from back in the day (yes, when I was 10, I admit to liking these ridiculous girls)…so I wanted to know what the heck I was watching and listening to…. you all have to see the video "I want to Make you Holler" ….and "Two Become One" videos (in this one, the video starts with sporty spice in front of a background of NY city… Read more »

Totally see the point of the article. Unfortunately I couldn't watch the video, as I hate blackified white rapper girls and the homies they have to misceginate with. Another ploy of the illuminati. The genocide of the white through promoting miscgeination with black men to white women. I'm not being racist here. It's the people implementing this agenda that are racist.

@tom williams

In other words, you're racist.

You are absolutely correct. These videos are promoting "the race of the future", which excludes caucasians. The only way they will be excepted from the overwhelming majority of ethnics across the globe is if they misceginate. Jesse J is preparing/telling white girls to become prostitutes/pimped out from black Israelti jews (do it like a dude video) because it will be the only viable job for them when they are been totally displaced by ethnics throughout the world. Illuminati is aimed exclusivley at undermining the white population and use freemason traitors and black jews (most music r'n'b producers) to do it. It is also why the usa has a mixed race president and not a 100% negroid one.

@tom williams

I would like to put a different angle on this thread. It is not so much about diminishing whites or caucasians. It is more about eliminating difference between all races and cultures and homogenizing the world population. A homogenized population is easier to manipulate and control than a population of people who each know something about who they are and what they are about that is not necessarily the same as everyone else. Removing distinctions between people or groups of people has always been a part of the strategy to create the masonic/illuminati new world order where the entire population can be governed by a single world government. – remove nation-state distinctions – create regionalization (EU, North American Union, asian and/or pacific union) – remove religious distinctions – there are conferences by "religious leaders" to blend or merge various religions that have been going on (new age / matreiya stuff,… Read more »

I found this picture interesting.. notice where the speakers are positioned behind her head ?

aside from jessie j…the lady monster strikes again!! check out lady gaga's disturbing music vid yet…"born this way"…the message just seems deep…and i'm hoping you guys would decipher it..


I think you people are blowing things out of the water. She was just trying to be creative by adding in all these bits of random things into her mv , but she obviously failed cause her MV is so tacky and lame. Plus I don't feel the urge to know her, hear her music, or watch that sad mv again. Shes not an illumnati, maybe she wishes though.

What's best ? Turn off your TVs, turn off the radio – actually, sell them as fast as possible – and buy books – educate yourself and your children ! Education and knowledge are critical, specially if you want your family to survive what THEY prepared for us ..