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Emeli Sandé’s “Clown”: A Song About Selling Out to the Music Industry?



Emeli Sandé's "Clown": A Song About Selling Out to the Music Industry?

Emeli Sandé’s video “Clown” is simple, subtle and artistic but nevertheless conveys a very clear and disturbing message about the music industry and those that rule it. Is “Clown” about Emeli Sandé “selling her soul” to the elite? We’ll look at the meaning of the song and music video.

Emeli Sandé is an English-born Scottish singer whose album Our Version of Events became the best selling album of 2012 in the UK. With three number one singles and widespread critical acclaim, Sandé is set to win a flurry of awards in 2013 and possibly more recognition “across the pond”. Did her recent success come with a hefty price tag? Judging by the message conveyed in her single Clown, yes, yes it did.

It certainly doesn’t take much analytical effort to understand that Clown portrays the music industry as a monolithic, coercive and even dangerous entity, lead by powerful people who demand nothing less than total submission from their chosen artists. In exchange for success, a damning contract (akin to an oath) must be signed that not only leads to relinquishing creative control, but, on a higher level, relinquishing an artist’s very soul. Is this why Sandé became an important part of the London Olympics’ Ceremonies (a seemingly blatant elitist occult ritual), where she sang in a disturbing segment entitled “Abide With Me”, which told the story of a young child giving away his soul to a malevolent entity? Maybe. Let’s look at the video.

Clowns Get No Respect

Clown is pretty much the opposite of most of the videos I describe on this site. There is no migraine-inducing fashion, no super-futuristic dance moves and no symbols being flashed every 3 seconds. Yet, in the end, the same dark reality is conveyed and the same elitist group is being acknowledged and referred to.

The video is shot in black and white, in the style of silent films of the 1920s. All of the action takes place in a single setting, a kind of meeting room where it seems important issues are being discussed. On one of the walls, we read the words “Anywhere in the world and solar system”. These words often appear on music industry contracts as a way of defining the true reach of it in case of legal issues. Also, these words give this meeting room an ethereal dimension, one that transcends time and place.

The decisions being made seem to have a weight that supersedes any regular political or national entity. There are men in military uniforms resembling those worn during the reign of Hitler or Mussolini, though the racial diversity of this panel indicates that we are not looking at a traditional fascist government, but at something of a “higher level”, hence the words “Anywhere in the world and solar system”. Put another way, the video appears to refer to a dictatorship evolving on a supra-national level, such as maybe …  the Illuminati and the NWO?

Emeli Sandé's "Clown": A Song About Selling Out to the Music Industry?

Emeli is taken in by two soldiers

The video begins with a strange scene: Emeli enters this room escorted by two soldiers as if she were a prisoner, yet she is greeted with warm applause from around the room. Right from the start, the video describes the contradiction of being a star in this day and age: influential and revered by the masses, while still completely in submission to higher powers. The applause Emeli receives is almost sarcastic as if saying “We are applauding you like your fans do — but we still own you”.

Emeli is then presented with something that represents the dilemma of anyone who wants to make it big in the music industry.

Emeli Sandé's "Clown": A Song About Selling Out to the Music Industry?

Emeli is given a pen in order to sign a contract.

Before any words are even exchanged between the men and Emeli, the singer is expected to sign a contract. As we see by her reaction, this is not an ordinary business contract, but a document that will heavily impact the rest of her life. Signing this document equals relinquishing some of her rights, freedoms, creative control and … her soul?

Emeli refuses and says “No”. Immediately, the men in the room show signs of impatience and become more forceful. One of the men steps up to her, tells her “Please, you must reconsider” and makes her sit down.

Emeli Sandé's "Clown": A Song About Selling Out to the Music Industry?

As a man steps up to Emeli, she gives a look saying “Why you touching me for?”

We then see other gestures indicating that Emeli’s physical integrity is being violated. While these actions are somewhat subtle in the video, they are a symbolic way of referring to the physical and psychological violence stars can be subjected if they do not fully comply with the elite’s will.

Emeli Sandé's "Clown": A Song About Selling Out to the Music Industry?

Emeli is given the paternal “look at me when I’m talking to you” move by a man in uniform.

Emeli Sandé's "Clown": A Song About Selling Out to the Music Industry?

She is also gets lectured and talked down as a menacing finger is being wagged at her.

Emeli is treated with the typical speech that is given to artists to convince them to sign a contract. She is told to take advantage of this rare opportunity to be rich and famous. We quickly get a sense that, if she refuses to sign with these people (the elite), she will never “make it” because they are basically the only path to celebrity, that there is apparently no way of making it big in the music industry but signing with this monolithic entity that is controlled by a closed group of individuals.

The men tell Emeli:

“You have great talent, and the brightest of futures. All we require is your consent”.

To which she replies:

“You mean my surrender.”

This implies that the contract is indeed one that forces Emeli to submit to the powers that be and to become a virtual puppet, or a clown. One man then replies:

“We mean your co-operation”

This means that they want Emeli to willfully accomplish what is expected of her, even if she realizes that it goes against what she believes in … which is the meaning of “selling out”.

When Emeli says:

“I want freedom, to be myself”,

a man promptly replies:

“What use is freedom … if you live in the gutter”

flaunting the prospect of material gain, and loss, in order to get her to sign the contract.

As she continues to hesitate, the men get angrier and start yelling at her. At one point, a man says “We need a decision” and a vote gets taken, although Emeli does not get a vote. By a show of hands, the men decide what to do with Emeli. With a single gesture, one man sums up her fate if she doesn’t sign the contract.

Emeli Sandé's "Clown": A Song About Selling Out to the Music Industry?

By running his hand across his throat, this man is saying that Emeli’s career is over. Also, since these men are in uniforms and that Emeli is a prisoner, she will probably be killed … Maybe in “strange circumstances”, not unlike many other uncompromising artists.

In short, if she does not accept the terms of the contract, these men will kill her. She is then reminded of the opportunity she is passing up:

“Success is impatient. You audience is waiting.”

When presented again with the pen and paper, Emeli grabs the pen and begins singing the chorus of the song, confirming that she accepts the terms of the contract.

“I’ll be your clown
Behind the glass
Go ‘head and laugh ’cause it’s funny
I would too if I saw me
I’ll be your clown
On your favorite channel
My life’s a circus-circus
rounding circles
I’m selling out tonight”

The song’s lyrics describe the sadness of an artist who has been reduced to the status of a clown, a puppet that is told what to do in order to obtain material gain. As depicted in the video, the song’s lyrics also convey the fact that she was forced into this contract, which is, when all is said and done, nothing more than glorified exploitation.

“I’d be less angry if it was my decision
And the money was just rolling in
If I had more than my ambition
I’ll have time to please
I’ll have time to thank you as soon as I win”

At the end of the video, Sandé signs the contract (although we don’t actually see her do it) and is taken away by the soldiers. It would seem, therefore, that this is yet another story of free will, freedom, and integrity being forcefully taken away through coercion and power. It is another story depicting the victory of evil against good, of darkness against light. It is another “victory speech” of the Illuminati industry, blatantly showing off how it controls the industry, to the point that it makes its “clowns” sing about their own sad state of puppetry. While Emeli Sandé is arguably more talented and mature than most pop stars, Clown does not convey a message that is very different from what we have seen on this site. The only difference is that this song is aimed at the adult contemporary market, rather than the tween market.

In Conclusion

In this era where an increasingly monolithic music industry is revealing itself to a public that is still clueless, the messages reaching to airwaves are becoming increasingly filtered, similar and upsetting. The themes of rebellion, of the victory of the human spirit over a soul-crushing system, of transcending boundaries through art are silenced and virtually banned from the music industry. Where are these groups that had a message? That stood for something? Who would prefer death to selling out? They do still exist – but they are not in the elite-controlled mass media anymore. Today, stars are either “chosen” from a young age and built from the ground up by the industry, or are talented individuals like Emeli Sandé who are “recruited” and forced to become a “clown”.

Clown is about submission, about giving up, about the victory of oppression over the human spirit, about giving in to pressure, about accepting temporary material gain for success, about signing over one’s soul over to a powerful, oppressive group. For some reason, these messages must be communicated to the public, as if to subliminally demoralize the masses, to make sure that no real role models or icons – those who uphold certain values above anything else – are there to inspire and give hope to the world.

While the song is full of regret and melancholy, it is still a “victory speech” from the Illuminati to the masses. In a very simple and theatrical matter, Clown describes how the industry functions, how it treats its stars and how it forces them to sell their soul. Some might interpret Clown as Sandé “speaking out” against the industry. But the “moral of the story” being told is that she gave in. And now she’s on TV. And she sang during the Olympics in front of a billion people in a ceremony that was tainted with the symbolism of the elite, the same group depicted as forcing her to sign that contract in her video. Before her Olympic performance, perhaps Sandé sang to herself I’m selling out tonight.


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Emeli Sandé's "Clown": A Song About Selling Out to the Music Industry?

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What’s interesting is her latest single “Garden” off the Long Live The Angels album art is a black and white checkerboard and shes dressed in all black. I guess she made the deal after all


of course she is not going to say I sold out to the illuminati for money and power they need a good speech like presidents YOU NEVER SAW A PRESIDENT SAY WE ARE GOING RISE TAXES AND MAKE PEOPLE MORE POOR of course not they need a good speech like
i want to inspire people to do the same thing like me and i want to be a role model. BLA BLA they are all part of the same group the FREEMASONS


The elite dnt make it easy for u to refuse, they'l tempt u with anything an everythin, promise u the world, and u'd get it but at a massive cost. Some celebs have had ther family threatened if they try to pull away or in some cases they carry out those threats if they speak against them, there is NO level they wont stoop to, ther is NO easy way out.:-#

Mary Young

Good analysis as always. However, ultimately the artist can choose not to sell his/her soul to the devil. Even if the music industry is totally controlled and you can’t become “rich and famous” if you don’t sign on the bottom line, still you could keep your integrity and still find your audience on a smaller scale. So there is choice…you don’t have to join the machine.


Lupe Fiasco is a decent role model and just used his celebrity to dismiss the policies of Obama at his inaugural ceremony. He bizarrely seems to be friends with Kanye and Jay Z at the same time. Mind you I have some old friends who are right wankers too. haha.


I do not usually post here, but had to say something here concerning this article. I do come on here from time to time to get info. about what is happening in the elitist agenda and it is good to know what is happening. The thing, however, that I do see is that everyone is cowering in fear of these guys. People listen- these guys are already on the losing team; their utopian fantasies will never be realized or come true, for they have been trying to do this for centuries. Anyone on Satans team WILL LOSE and Jesus Christ is the winner! Once you have truth go out with strength and courage- Go to Christ and you will know true freedom without fear. You will get peace. These guys are crumbling and falling, for you see it already. Just the fact that many young people are waking up and seeing what is taking place is a sign that you are on the right path to true freedom. Go to prayer and ask the Lord Jesus Christ to reveal who He is and stick to the Word of God.

Proud Christian

Very well put!!!!! Sure would be nice if there were more people with your view or strength to show those feelings and faith in The Word Of God!!!! It saddens me so to see what is going on in our country and our world for that matter. How has it been possible for this many people to get sucked into something so horrible. How can these people sell their souls and turn from God??? It is incredibly mind blowing. You sound like a very strong Christian and true to your faith and I want to applaud you. I wish so that your message could reach a vast number of people and bring them back to God. It's so hard to understand and watch the things that are going on and know that so many people are completely blinded and don't see the truth. Hard to watch our countries leaders swear to God under oath knowing that they are satanic and that they do not allow God in our schools. God Bless you and God Bless our country 🙂


Please keep sharing this truth! The only solution to saving souls and not losing our own is to give our heart, soul, mind and strength to the one true risen King of Kings who will absolutely save us from all the destitution and despair that is around us all. People need to continue down the path of freedom through recognizing the truth and turn to the one true God who will save them and deliver them from the Luciferian system that we see rallying around us. ALL OF WHAT VC shares is the absolute truth. The scriptures warned us that this world is controlled by spiritual wickedness in high places. The way to freedom is to guard and arm ourselves in Jesus Christ. Read Romans 10:9 if you want to know how to make a spiritual commitment that will give you freedom and liberty from the evil in this world.


Don't be silly, give him futile praises to create a monster. He's fine, he can write sensible articles, however he is not god and certainly he's not the greatest man on the planet. Encourage him but refrain from boosting his ego. We wouldn't like him to become a self-centered egomaniac now, would we?


Even before coming to this page, I had a feeling it was bout selling yourself to the music industry, he clearly has the talent and hasn’t made it as far as those other artists who show of their skin and don’t communicate any social, positive messages in their songs, just sex, cars, girls, money… Sad but true! Beautiful song!


I hope Sara Bareilles isn't a slave.
I don't care if she's underrated or whatever. But, I think she's talented yet no one pays attention (which she truly deserves) to her talents. Well, I'm glad with that now:)

Cara P

Actually I don't think she needed to sell out she's a very smart woman! Shes about two years from having a medical degree in the UK, she was smart enough to know that she needed something to fall back on just in case she "never made it". I think this article is a bit to harsh on her and so are the comments seemingly because of the view the article gives. I'm in the US and while I love her music and even though people sing her songs the two that are on the radio they don't know her name! They just think she's Beyonce with a funky beat which is what my friend told me….

These are her own words about the video which is listed in the description of the video on her official VEVO page on youtube.

"It's about how I felt when I was trying to get signed, I was going for all these meetings and people were looking at me like 'What do we do with you'? It's about not allowing yourself to be judged by others or to be taken for an idiot. I feel the video reflects that" Emeli Sande 2012.

Anti- anti

and has no-one heard of punk, it's called self-publishing these days…..some of the posters here are fakes, bullies and just as wrong as those in control of the corps who seek only the banal safe 'commercial route' and beliebers, follow your own stars and others who twinkle will apprbelievers

The anti-anti

The time of the pragmatic humanists is coming


very sad .. but appreciate your talent and now that it's puppet but I will continue listening to your music with lyrics and videos care is what I do .. also many indie artists are puppets and are not well known … a question now that many have long know what music they listen?, or now as is your relationship with music?


i thought she was different


Just saying… God doesn't exist…

Roger J.

Why not sue the pants off these industry hacks for religious discrimination. If Christianity can't be a precondition for emplyoyment, why are occult practices?


saka urikuti chii nhai emi,,,,so question is DID YOU OR DID YOU NOT SIGN????????


To be honest, my very, very first thoughts on the meaning of the song when I first listened to it (and whenever I listen to it now) was bullying.
I think it can be interpreted with multiple meanings (like all songs) but I've always, at first thought, related it to being bullied or used or laughed at in some way.


hmmm this article is enlightening. i only heard of emili sande a few weeks ago after hearing her song "next to me" on the radio. i was shocked to hear such a beautiful song about a relationship with God played on mainstream pop radio. I looked up the singer and saw her wiki page and it seemed she was a good, respectable singer for once. but after seeing this article im starting to wonder. i didnt see her on the olympics. she is a talented singer who makes beautiful songs but if she is another puppet its truly disturbing. now the illuminati is not just promoting their own sick agenda of sex, drugs and idiocy, they are using people that sing uplifting and beautiful music to control us too? very strange indeed


why emily why ??



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