Jay-Z’s “Run This Town” and the Occult Connections


Jay-Z’s latest video called Run This Town (featuring Rihanna and Kanye West) contains occult symbolism relating to secret societies. It has been long rumored that Jay-Z is part of some sort of occult order (probably Freemasonry) due to the hints slipped in his songs and his imagery. Run This Town certainly adds fuel to the fire. We’ll look at the symbolism in this song and in his clothing line, Rocawear.


I’m pretty sure Jay-Z does it on purpose and that he appreciates the attention it gets him. He has been steadily displaying occult symbolism in his songs, videos and in the designs of his Rocawear clothing line. The Brooklyn rapper has lately been associating himself with Freemasonry, Illuminati and other orders. Is he now initiated in one of those Brotherhoods and eager to show it off? Why does he appear in other videos containing occult meanings (see Rihanna’s Umbrella or Beyonce’s Crazy in Love)?

The video to Run This Town was directed by Anthony Mandler, who also did  Rihanna’s Disturbia video. The least we can say is that Mandler certainly knows how to insert dark symbolism into a video.

“Do What Thou Wilt”


Before we get into the video, a couple of things need to be explained in order to understand Jay-Z’s mindset and where he gets his ideas from. The symbols that will be discussed in this article can’t be coincidences or a collection of random items. Jay-Z draws his inspiration from specific sources and associates with like-minded people (director Anthony Mandler) to integrate those ideas. A telling example can be found in the second trailer video for “Run This Town”. We see Jay-Z explaining the concept of the video while wearing a black hoodie bearing the saying “Do What Thou Wilt”.

Aleister Crowley: Reformer of the O.T.O. whose motto was “Do what Thou Wilt”. He also enjoyed being called “The wickedest man in the world”.

“Do What Thou Wilt” is the official dictum of the Ordo Templi Orientis (O.T.O.) and of its reformer, occultist Aleister Crowley. The O.T.O. is a hermetic order modeled after Freemasonry and German Illuminism and teaches its initiates the secrets of the Mysteries, Gnosticism, sex magick, Kaballah and other occult sciences. Contrarily to Freemasonry, the O.T.O. is however based on the “Law of Thelema” which main precept is “Do What Thou Wilt be the whole of the Law“. Although this saying was interpreted in different ways, most agree that it refers to the dismissal of conventional moral and ethical rules in order to find one’s “True Will”. In other words, the usual guidelines by which good and evil are determined to have to be blurred and forgotten to obtain the true path to illumination. Crowley explains this notion rather clearly here:

“There are no “standards of Right”. Ethics is balderdash. Each Star must go on its own orbit. To hell with “moral principle”; there is no such thing”
Crowley, Aleister. The Old and New Commentaries to Liber AL, II,28.

Although not officially considered “satanic”, the O.T.O. does fully embrace the Luciferian doctrine (see Crowley’s poem “Hymn to Lucifer) and its high-level members are referred to as “Most Illuminated and Most Puissant Baphomet”. Baphomet is, of course, the horned androgynous idol of Western Occultism.

Poster in honor of Crowley by Madame Talbot. Notice “Do What Thou Wilt” and Baphomet. For more info on Baphomet read our full article entitled “Who is Baphomet”.

Is Jay-Z part of the O.T.O. or does he just like that shirt? Don’t know. We will, however, see that he is very educated in the field of occult symbolism and that he enjoys hinting people that he associates with the Brotherhood. Here’s the video.

“Run This Town” Analysis

So this is the video at face value: Jay-Z, Rihanna, and Kanye West are performing in front of an angry mob, which is apparently out to overthrow the current order of things and thus “Run This Town”. The aesthetics of the video are reminiscent of movements led by rebel factions in third world African or Latino countries. When one listens closely to the lyrics, however, something seems to be “off”. Jay-Z and Kanye are mainly rapping about how rich and famous they are and are describing bourgeoisie luxuries such as Maison Martin Margiela clothes, bottles of Riesling and Maybach cars. This isn’t exactly the type of speech Che Guevara would give. Despite the looks, the artists aren’t quite revolutionary, they can even be considered pro-establishment. Is this a political rebellion or could it be philosophical/spiritual? The visuals of the video hint a second, occult meaning to the song. At the beginning of the video, a man hands a lit torch to Rihanna who holds it up in the air. This symbolic gesture sums up perfectly the concept of the video.

8-27-2009 8-03-46 PM
Rihanna handed a lit torch

Anybody vaguely familiar with occultism can easily associate the symbol of the lit torch held high to Lucifer a.k.a. the Light Bearer. Most occult orders secretly acknowledge Lucifer as being the savior of humanity, the fallen angel who liberated men from the oppression of the biblical God (Jehovah, Yahweh). These orders (the main one being Freemasonry) have been working for centuries towards the overthrow of the rule of organized religions to usher in a new age or a “New Order”.  At the philosophical center of this order:  the Luciferian Doctrine, where men are free to become gods by their own means. The Torch of Illumination is the ultimate symbol of this philosophy and can be found in many instances (see Statue of Liberty, a gift from French Freemasons). The goal of the Illuminist has been put in plain in simple words: they are dedicated to the “coming forth of the conquering light“. “Run This Town” visually represents this aim in a clear way for the initiates yet concealed for the profane. Consequently, the video contains a second level of interpretation: “Run This Town” is an announcement of the coming of a New World Order, lead by secret (Luciferian) societies. Rihanna’s ominous intro explains how it is going down.

Feeling it coming in the air, hear the screams from everywhere, I’m addicted to thrill, Its a dangerous love affair, Can’t be scared when it goes down, got a problem tell me now, Only thing that’s on my mind is who gon run this town tonight, who gon run this town tonite


Guess Rihanna can’t make this clearer for you

Rihanna’s lyrics are announcing an imminent change that might terrify or enrage some people (“hear the screams from everywhere“). The torches hint to a new spiritual and philosophical era where Lucifer is king. She is “addicted to the thrill” of being on the dark side and she knows that dealing with it is a “dangerous love affair“. But regardless of all of this, it all comes down to control, hence “Only thing that’s on my mind is who gon run this town tonight“. Then Jay-Z comes along and announces the coming of “Roc Nation” (Roc being a diminutive of Rocafella, the name of his record label, which is based on the elite family Rockefeller).

We are, yeah, I said it, we are This is Roc Nation, pledge your allegiance Get y’all fatigues on, all black everything Black cards, black cars, all black everything And our girls are blackbirds, riding with they Dillingers I get more in-depth if you boys really real enough This is La Familia, I’ll explain later But for now, let me get back to this paper I’m a couple bands down and I’m tryna get back I gave Doug a grip, I lost a flip for five stacks Yeah, I’m talking five comma six zeroes dot zero ? Back to running circles ’round niggas, now we squared up

Jay-Z is asking you to “Pledge your allegiance” to the new ruler and to wear black everything to honor him. Jay’s lyrics contain hints to Freemasonry that are hidden in the double meaning of some lines. “I gave Doug a grip” means he gave Doug a stack of money but the double meaning of that line would refer to the Masons’ secret handshakes which are called “grips”. And who is Doug? Might be Doug Morris. The last line of his first verse is “Back to running circles’ round niggas, now we squared up“. Aside from its obvious meaning, it also refers to the important Masonic concept of “squaring the circle”, which is way too deep to explain here (“I get more in-depth if you boys really real enough“). In the second verse, Jay-Z says “It’s the return of thee god“, which refers to the Luciferian belief of men being gods. This term is often used in NY slang and originates from the fact that many rappers were Five-Percenters,  a philosophy based on the belief that all men are gods.   Further in the song, Jay-Z says: “I’m in Maison, ugh, Martin Margiela” which is an upper-end fashion store. English speaking people usually pronounce the French word “Maison” to sound like “mayzaun”. Jay-Z, however, says it to sound like “Mason” as in “Freemason”. There is an obvious double-meaning here meant to catch the ear of the listener. He basically says “I’m in Mason” to make people say “huh did he really say that?” as “I’m a Freemason” but he then continues by saying “ugh, Martin Margiela“. The little pause after he says those words accentuate the effect. Then Rihanna comes back with the chorus.

Life’s a game but it’s not fair I break the rules so I don’t care So I keep doing my own thing Walking tall against the rain Victory’s within the mile Almost there, don’t give up now Only thing that’s on my mind Is who gon’ run this town tonight

She says that the game of life is corrupted but she still succeeds because she “breaks the rules”. In other words, she ignores the boundaries between good and evil to achieve her goals. This might remind you of the saying “Do What Thou Wilt” of the Ordo Templi Orientis described above. Those lines refer to her as a person and also to the Order as a whole, who is prepared to commit the most horrible acts to reach its goals. “Victory’s within the mile” means that the realization of the New World Order is at its final stages and that the Illuminati-sponsored revolution is about to happen.

Rihanna throwing Rocafella sign which is the left eye inside a triangle

So “Run This Town” contains obvious hints leading towards Luciferian philosophy and occult orders. The fire of Lucifer’s torch esoterically represents divine knowledge and wisdom brought to men. Fire in this vi, however, wever a destructive force. What type of knowledge are we giving these rebellious people, who represent the masses of fans?

Jay-Z and Occult Symbolism

jayz google-all-seeing-eye Jay-Z’s clothing line “Rocawear” has incorporated obvious occult symbols in its designs. Some are so blatantly Masonic that he probably couldn’t get away with it if he wasn’t effectively implicated with them. In interviews, Jay-Z has said to be actively involved in the choices of designs of his clothing line. Here are some examples:

All-Seeing Eye in Triangle
“Masters of the Craft” is a 100% Masonic saying and the All-Seeing Eye of the Great Architect depicted here is directly taken from Masonic works. Notice also the secret handshake depicted in a circle.




The logo above is designed to look like the Eye of Horus below.


Kanye wearing a shirt with the head of Baphomet


Prodigy’s Crusade

Rapper Prodigy from the mythical group Mobb Deep has occasionally denounced Jay-Z’s affiliation with the Illuminati in the last years. Here’s an URB article on the subject.


Prodigy’s ain’t down with that crap


Like he does in his monthly blog on Vibe.com, the incarcerated Prodigy recently spewed more of his conspiracy theories via a handwritten letter to URB. This time, he reveals the moment his eyes were opened to the sham he calls “the government, religions, politics, the Federal Reserve, and I.R.S.” According to P, in 1996, after reading a book by Dr. Malichi Z. York titled Leviathan 666, he was moved so much, he cried, and that was his “moment of clarity.” “I was crying for all of humanity, but mostly for my black people ’cause I then realized it was all a sham,” Prodigy writes in his letter to URB. “The government, religions, politics, the Federal Reserve, the I.R.S., and everything that we believe and live by is a joke.” Even worse, the rapper says that many popular rappers are aware of these society secrets, but choose not to speak on it for fear of not being accepted by corporate America. One, in particular, is Jay-Z. Occult Secrets of Jay Z, Kanye & Nas “J.Z. knows the truth, but he chose sides with evil in order to be accepted in the corporate world. J.Z. conceals the truth from the black community and the world, and promotes the lifestyle of the beast instead,” he wrote. Prodigy says that Jay grew up grew up in Dr. York’s “Nuwabian” community in Brooklyn as a kid, and is “aware” of these evils — rogue government, elitists running the country, etc. Because of Jay’z refusal to speak on the topics Prodigy has been doing so since his incarceration, he will make it a point to wage war against him. “J.Z is a God damn lie. I have so much fire in my heart that I will relentlessly attack J.Z, Illuminati, and any-every other evil that exists until my lights are put out,” P writes. “This negativity I speak of is an actual living entity that uses us as food. We must sever ties with it in order to see things for what they really are. This negative energy is created and harnessed by the Illuminati secret government and they will make you spread this energy without you even knowing it. But people like J.Z. are very well aware. He was schooled by Dr. York,” he continued.

Real talk.

In Conclusion

So, the least we can say is that Jay-Z has “affinities” with occultism and secret societies. “Run This Town” only adds to the suspicions surrounding him due to the symbolism and philosophy displayed in the video. In light of those facts, some questions arise: has Jay-Z sided with the elite to succeed in the corporate world? Is he used to promote NWO agenda? Or is this an act to fuel rumors and to add a little “mystique” around his persona? Maybe it’s all of the above. Maybe he’s doing this to get people like me writing and to generate buzz around his latest album. If this article has promoted Jay-Z, so be it.  At least people will know what the they’re saluting when they’re throwing up that Roc sign. 176653625_51663f7b8c

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I'm an Atheist. Not gonna try to sell anyone here Atheism or anything, just wanted to state that this article is on to something I think. It's so obvious that anyone should be able to see it, believer or not. I don't know if this has been pointed out yet, but just in case it hasn't, I thought it should be. Notice the crowd with their sticks. Notice how they're holding them. They're constantly making X's with them. IIRC, the X is a symbol of Satan, crossing out the cross of Jesus Christ (or something like that, It's a symbol of Satan somehow). The whole masonry thing doesn't do much for me, but the flashing of a symbol of Satan a hundred and one times throughout the video seems very clear of the video's intent. This guy would definitely seem to be a Satanist. And that tearing riff that plays… Read more »

Well, I used to love Beyonce, I mean… I did her hairdos, makeup, clothes and stuff but since I knew about this site, it's been like Bye B. I knew there was something off after her announcement of her alter ego, Sasha Fierce. And Rihanna just changed over night from a sweet looking innocent cutie to this sultry, weird, excessively gothic chick. Jay-Z literally came from the dead cos at a point, he was a forgotten entity. Kanye West, I never ever liked cos of that crap song, Jesus Walks. Lady Gaga, I always knew she was a demon. Shows too much. It's really sad. These people could influence people rightly but rather are drawing teens to the devil. It's a shame. I deleted all Jay-Z, rihanna, byonce and co music from all my gadgets. It's over.

The only thing i would advise every body is that we should all be prepared for the second coming of JESUS christ.

all powers is from GOD AI AND j zay cant do nothing with his blck powers he has n just ask ya self who craeted jzay and co members in ocult act ?is not GOD N WHY WILL THEY WORSIP SOME DEEFERNT FRO GOD

The devil uses music to enter into your soul/lives. Once he accomplishes that, you are in and u dont even know it. The devil loves to be worshiped cuz he is jealous of God. Start listening to the lyrics in the music. It basically tells all and he is BOLD by representing himself by puttin everything out in the open like this. I mean think about it…where would be the best place to get a big audience's attention so that u can be worshipped? MUSIC! I mean thats smart. You dont have to be a rocket scientist to figure it out. Aleister Crowley aka the creator of the masons….wickedest man ever lived.. Satans head cheif in charge back 1800's-1947 taught that you have to think backwards, walk backwards, WRITE backwards etc… everything backwards to manipulate ppl aka magic. He has a book called "The 777 book" that teaches you all… Read more »

Lying is a sin isn’t it??? especially when used for personal gain in your case

stop writing a bunch of crap that isn’t true… why don’t you try sharing “truth”

why does christianity have to be about lying and propaganda to make themselves look better… the entire religion is based on crushing every other conflicting belief…. it’s like the Nazi’s and Muslims… you are all the same… just attacking anybody that doesn’t agree with you… by using propaganda, deception, and lies about other systems of belief….

you are going to hell

shut the f**k up!!

I give you a lot of props for this article that come from the spirt. The funny part is Jesus predicted this was going to happen and that Satin was a musgican so He studied the world of what we like. People got to read this article and take it with God and pray And fast over this material that your spirt did and I hope people can understand what God did for you

Now you guys know who killed micheal jackson….micheal did all these things as well but he didnt like it and wanted out of it. He threatened them by hinting out thier exoposure but they was not going to let that happen. WAKE UP PEOPLE!!….i used to think this stuff was B.S until i started doing research and it all comes together. FOR EXAMPLE…..BEATS BY DR. DRE…the "b" is actually the number 6…..so "6" on the left ear……"6" on the right ear….and on top of the headphones it says "beats by dr. dre"…….the other "6" on top……3 6's?……..hmmmmm………and those who press the negative button on comments……YOU GUYS WORSHIP THE ILLUMINATI..plain and simple

Learn as much as you can people the can see and hear you but cant read your mind. Stay strong dont take dumb deals and dont buy thir products, dont fall feind to total corruption.

notice how most of this demonic stuff is VERY clear in music: Jay, Kanye, Ri, Beyonce, DMX, Ja'Rule, etc…That was satan's expertise when he was "lucifer" in heaven. No1 could do music like him. it's no wonder all this weird junk is happening in MUSIC to fool every1 into thinking it's just lyrics and its "artistry". that stuff is demonic. And yes that NWO is real. illuminati is real. freemasonry. Black Pope…all of it. Anti christ will come n every1 gonna think he's the messiah comin back to save but he's not…long storyy


The Bible says my people are dying becoz of lack of knowledge, but still when you tell people abt Jesus and His ressuraction they never believe. Jay Z , Rihanna, Kanye West are all devil worshippers. Adnd its so sad. God help us

All that "power" and Rihanna still gets beat up by Chris Brown. Think I'll stick with Jesus.

The fact is…If you do not know Jesus Christ in the pardoning of your sins, you are lost and on your way to an eternal hell. Once you have accepted Jesus Christ as your Lord and Savior, confessed with your mouth and believed in your heart that he died so that you might know salvation, and accepted your salvation as a gift of God by faith, HE will grant you an intimacy with him that you will not have to ask all these questions. Your spirit will be so connected with HIM that you will know what is of HIM and what is not. I want you to remember, SATAN was the angel of music. Isaiah describes him as being the Son of the Morning. He would usher in the presence of God Almighty with music…having vials built into his physical body that when he would walk, music would play.… Read more »

i hate the ways thangs are goin n the world today you shiuld give your life back to god boi u know he the only person that can help you………

U just lied to him and your self, you said He knows that God is the only person who can help him. You dont even know that, so you're lying… Secondly, How can god help any actual human being? People Spend their days Praying to the Air for response and NOTHING ever happens because of it. Things Happen in general, Things will occur Regardless of Time Spent dedicated to "A God", Gods or God is a Thought, an Idea, Created by Man, With 0% Factual Data Supporting any existance, it was created cause people couldnt handle the fact of Death or Dying or Losing Someone. So that when we do die, we are able to cope wit the fact that their not "dead" but in a 'Better place" Open your eyes, Stop Being Sheep….

Im standing for Jesus..It's sad to see how many people are still in the world…Jesus loves each and everyone of you,turn to Christ before it's to late.BTW Christianity isnt a religion or a LIFESTLYE!! Cut ur flesh off and humble yourself!! Give your life to Jesus and Repent.I'll be keeping u in my prayers

I love coming to this site and reading follow-up comments….me being a beliver "christian that is" it feels good to know that there are more people out there that can see the signs…see how evil and corrupt the world is preparing for Christ return. We really have to promote love and understanding and Pray without ceasing like we have never prayed before…there is a war going on people…we need to continue to educate ourselves with writings such as this…and spread the word…I backslid for yeaaars and just recently gave my life back to christ because of an article similar to this…"signs of the times are everywhere…there's a brand new…a brand new feeling in the air…so keep your eyes upon the eastern sky…lift up your hands…redemption draweth nigh"~ Love to you all

this is a message for kevin, the bible says that the word of God is foolishness to those that are perishing, and the wisdom of men is foolishness to God. you say that JZ is not doing anything wrong, and make references to the past on how the catholic churches were the ones killing and doing the wrong things, all i can say is that you dont judge the church by a group of people, the devil can use anybody to do his dirty work, was judas not one of the chosen before he was used by the devil. what we need to do is WORK OUT OUR SALVATION WITH FEAR AND TREMBLING. not look at what others are doing to judge the whole christianity. Now to come to JZ and rihana, all you need to do is look at the trend of how the music and picture production is… Read more »

I viewed so many videos of artists who have sold their souls and trust me they MUST regret.Has anyone read a particular book called 'He came to set the captives free' it basically speaks of a woman who was married to satan and her soul was sold by her mom when she was but a baby,that book opened my mind more in revealing how devious things are when you join the 'entity.' I also had some experiences with those forces at school and also at church where you are supposed to be secured.

Just want to congratulate the persons who decided to post such information on the web and exposing what needs to be exposed!

They regret it … souljah boy wrote a message on twitter … a really long one. It was like a complete breakdown This is what he put " Thinkin about taking all my money and leaving. F*ck having a Million followers f*ck putting out music.. why? My music dream was THE SH*T 2 years ago before I was signed. It was everything I could ever imagine. Then I get signed. this is where my dream slowly died.. these c*****z wanna criticize a ni**a. Take REAL SH*T and turn it to trash. Water down my music and my appearance and make me look like something I’m not. THESE C******S DONT KNOW WHO THE F**K I REALLY AM!!! I go to the studio make new music for my fans to enjoy and party to. They take my sh*t hate on me. Make me look ignorant in the media. It’s all bullsh*t. Like… Read more »

well all i can say that everything's coming to an end satan is ruling only what he can till Christ and that is soon so he is making the best of it.i just read the article and i knew the majority of it am not afraid because i was taught of these things to come,the music,the videos,the artists they all make it much more blatant so i use that as motivation to make myself more grounded in Christ.Some advice to everyone who's not made Jesus their personal Savior DO IT!

First of all Jay-z and everyone under the sway of Satan can't help but to lie…Satan is called the father of lies in the bible. In John 8:44 it reads…You are of your father the devil, and the desires of your father you want to do. He was a murderer from the beginning, and does not stand in the truth, because there is no truth in him. When he speaks a lie, he speaks from his own resources, for he is a liar and the father of it. Illuminati, freemason's, ordo templis orientis ect can all be summed up as Santanism (devil worship!). Satan comes to kill, steal, and destroy (John 10:10) why would someone want to worship him!…look at the countless lives lost behind all this garbage and the count doesn't stop either! The majority of these artist behind closed doors are drinking heavily and doing drugs which destroys… Read more »
in what way is ANYTHING he does or symbolizes satanic?!?! Who told you this was satanic?!?! what is your source??? Satanic things didn't even exist until Anton LaVey… who was more of a joker than anything, he just liked to mess with people and cause controversy because he got so tired of christian propaganda about "the satanist" who didn't even exist….. so he took on that name because "somebody needed to fill the empty slot" he is symbolizing Christian ideas… like the halo, which is put over jesus' head, and also angels… this is not saying that Jay-z is imitating or mocking jesus/angels… he is symbolizing the transcendence to become like them, to reach enlightenment/heaven/salvation/etc…. I think every christian could agree that they work to be like Jesus, for that is their definition of true "good." Jay-Z is symbolizing coming to a higher state of mind being fully in touch… Read more »

p.s.- those bible versus you posted are extremely irrelevant to what you are stating. All they say is that the devil is evil and that he comes to lie and steal and cause you to do bad things, and that you should follow jesus because he will take you to heaven….

1. Jesus is bribing you to follow him with salvation, just as the devil is bribing you with wealth and/or power in the material world….. How are they different from each other? A bribe is a bribe… whether is temporary or not.

2. None of this actually says WHAT he is doing that is satanic… or what those organizations are doing that is satanic.

Kevin my heart grieves for you because you are not speaking of your own will or maybe you are in denial of the facts.I won't argue or bring up any biblical terms for you,but let me ask yo this are you an atheist?

We as Residents of the earth cannot allow the illuminati to bring hell on earth. WE MUST ERADICATE THEM.

Also, Run this Town could be seen as an obscured way of saying, “Control this world.” The world, of course, is unique to each individual (give it a little meditation and it should become obvious without my having to explain further) so Running the town is having control over the self.

This is horrific , Rihanna & jay-z will really find out whats coming to them when they get it .

JAY-Z is in the f*****g illuminati worshipping the devil, every sngle person is being brainwasded by his music you might not know that but you are, i know many know of the illuminati but just decide to not care because u think nothning will happen to you but believe me 9/11 the oil spill and such other things that has happened was by the illuminati people are so f*****g ignorance and som f*****g dumb nowandays, join killuminati

All of these theories on the illuminati connections and members, most i agree with. But does no1 ever realize the possibility of a few a these hip hop and rap artists otu there are sending a cry 4 help or maybe sending a message 2 warn us? Lemme c, 2pac, an obvious one with his whole Kiluminati s**t.(Kill-Illuminati) and his speaking of them countless of times. MJ, was knew about illuminati and what was goin on, and he was gonna reveal it on his final tour ''This Is It". This is it, meaning this is the s**t that's goin on and i'm gonna let ya'll in on it. Now come on, do u really think him dyin rite b4 that is a damn coincidence? The damn doc of his was a member of the, (well i'm not sure illuminati but one of the NWO's little branch of devil worshipping groups)… Read more »

this is very true

also notice how they are walking underground

in the bible it says about how the devils place is underground

and the sky is gods home