Kanye West : “Tidal is not the Illuminati”


Paper Magazine published a letter written by Kanye West in which he rebukes the fact that musicians are pinpointed as being “the Illuminati”, adding that “we don’t run anything”. Duh.

A few months after his wife’s big oily butt starred on the cover of Paper Magazine, Kanye West graces us with his timeless words of wisdom in the same publication. In his letter, Kanye describes his dabbling in the fashion world as an epic struggle everybody should care about, he compares himself to Steve Jobs several times and  then goes off for a few paragraphs about how he’s an inventor and an innovator. In short, the letter is the most Kanye West thing ever written.

Beyond his usual rant, Kanye also rebukes the fact some people called the Tidal press conference an “Illuminati moment”.

The weird, awkward star-studded conference promoting Tidal.
The awkward, star-studded conference promoting Tidal. You can see the enthusiasm in their eyes.

Launched by Jay-Z, Tidal is a streaming music service that users must pay for. Despite the unremarkable nature of the service, the PR surrounding it however describes is as a “revolution” and a “historic moment”. The ad campaign surrounding Tidal is a cringe-inducing gathering of rich people complaining about how they want more of your money.

This ad unites some of the biggest industry puppets in the world – “artists” who have been paid to push the elite’s Agenda for years. For that reason, some people (even Complex magazine) half-jokingly called the conference an Illuminati reunion.

Kanye West took offense to that and felt the need to clarify something important : Tidal is not the Illuminati. He then proceeds to explain the obvious :

“I heard a comment — a joke — about the Tidal press conference being an Illuminati moment. If there was actually an Illuminati, it would be more like the energy companies. Not celebrities that gave their life to music and who are pinpointed as decoys for people who really run the world. I’m tired of people pinpointing musicians as the Illuminati. That’s ridiculous. We don’t run anything; we’re celebrities. We’re the face of brands.”

Kanye then explains how his peers are puppets subjected to the industry’s will.

“We have to compromise what we say in lyrics so we don’t lose money on a contract. Madonna is in her 50s and gave everything she had to go up on an award show and get choked by her cape. She’s judged for who she adopts. F*ck all of this sensationalism. We gave you our lives. We gave you our hearts. We gave you our opinions!”

Madonna "choking on her cape" at the Brit Awards trying to do what the elite requires her to do in order to stay relevant.
Madonna “choked by her cape” at the Brit Awards while trying to do what the elite requires her to do in order to stay relevant.

In short, Kanye is right. Tidal is not the Illuminati. But nobody with half a brain actually believed that. Most of the artists associated with that campaign are industry pawns who do as they’re told and who barely control anything relating to their careers. They were most likely forced to appear in that universally hated ad campaign. Record companies create artificial hype around their artists, puts them under the spotlight and uses them to push various messages.

When Kanye said : “We gave you our lives. We gave you our hearts. We gave you our opinions!”, he should have been addressing the elite controlling the music industry – not the public. Because these artists gave everything to them … and they SOLD everything to us.

Subscribe to the Newsletter

Get an email notification as soon as a new article is published on the site.

Support VC


Leave a Comment

228 Comments on "Kanye West : “Tidal is not the Illuminati”"

newest oldest most voted

LOL!!!! "You can see the enthusiasm in their eyes" I used to feel so disturbed and sickened by this stuff but now its all just laughable. I mean I feel bad for these clowns.. they look so empty and lifeless despite the millions of dollars between them. I look at my life as a poor person and I'm actually VERY happy; I'm surrounded by loved ones and I have the ability to enjoy the simple things and not take things like food and shelter for granted. I used to envy people like that, NOT ANYMORE. I have healthy and happy relationships with my loved ones, my God and myself 🙂 enough money for organic food, thriftstore clothes, shelter, a vacation now and then and I'm good.

I feel you!

ALSO you bunch of musical retards, no one is accusing brainless idiots like you of being the Illuminati, we're accusing you of being PUPPETS.


"We gave you our lives. We gave you our hearts. We gave you our opinions!” Oh no…no..no honey, you sold yourself, it wasn't free, and it's called being a w***e!

That's **** with a W hahaha

“We have to compromise what we say in lyrics so we don’t lose money on a contract"…..So in a way he (Kanye) just admitted to being puppets of the illuminati. They are pawns which are easily disposable and replaceable if they don't play right.

Madonna's dancers were wearing Baphomet horns……is this s**t normal now? Wtf

Yup, that's what this world has come to.. And people think it's completely normal.. It's just sad!

~ "we're not the illuminati." like hell you would be. you're their bloody drones. you've been mindf*cked so many times, you don't know if your coming or going let alone spreading disinformation.

I'd tell him were to shove his music service & no one wants his heart (if he can find it) or his opinions, what a w**k

Energy companies??!! F**k you KAnye

Even when denying the illuminati label he pushes an Illuminati agenda, the war on fossil fuels and the global warming scam.

Prize fuckwit. He's no where near as talented as he thinks he is.

West is living proof of the old saying: "Rich people are eccentric, but poor people are crazy." Every time he opens his mouth, he gives (me anyway), more evidence that his has grandiose delusions in connection with schizophrenia or the manic end of bipolar disorder. I can't make up my mind if his programming has popped a gasket, or if he's crazy, or both! Anyway, if he were one of us 99% he'd have been locked up long ago.

nah he wouldn't be locked. Most of the demented ones are free outside. The asylum is outside.

The record companies and the phony artists they push on us are DEAD TO ME!

Have fun losing EVERYTHING like the rest of us have because once EVERYONE catches on, get in the bread line suckas!

Why is it that those with the least talent get the spot light?
I'm a musician and have seen this personally in the many bands and music projects I have been in.
The front man/band leader, or lead singer wants to be in control while offering the least to the group.

On the other hand, I have seen very talented though not often enough people, share the stage and spot light with the sidemen/musicians.

The music business is a back stabbing, dirty dealing,ego filled, loud & obnoxious, two faced industry.

And those are it's good points.

Very true, but there are some (very few) exceptions. Kanye West is one such exception.Others include Bob Dylan, The Doors, Jimi Hendrix, Rolling Stones, Neil Young, Metallica, and Nine Inch Nails. But the vast majority of mainstream music is complete trash. Always has been, and it’s gotten even worse over the years.

Actually he is right on point…he is just a puppet….& so is madonna….her EXACT words as she fell…."I let down my GUARD….."…….well……….they are the VICTIMS & Vessel…..as the Garbage video say when the robot replaces the original……The World is not Enough….. but it's a perfect place to start…….now that was one serious ILLUMINATI movie planning out the first decade of the New Millennium that we see before us….IS, Chenchen rebels, OIL pipelines, Nuklear mayhem & Stockholm Syndrome, terrorist…..well……Electra King….always felt the 007 movies were pure Archonic devices for predictive programming of in plain sight…….ps when will someone breakdown Daniel Craig…..he seems to have avoided Occam's razor…..and when you consider he dated the drunk beta Moss…..well…..

I Kind of liked what he said..

Yeah he sells his soul for a dollar lol inspirational

Kanye is taking a lot of slack from society, maybe if we would LOVE HIM LIKE WE SHOULD LOVE ALL LIVING SOULS, he wouldn't have so many negatively inspired emotions towards us, the listeners. Tidal can help the artists who dont get paid properly due to those that have the majority of the power. He knows he and the other musicians have some power over the masses. He is not at liberty to admit this though, due to the 'energy' companies.
We also need to recognize these entertainers are highly intelligent.

love him ? um, I can love him from *far away* and you can try living with him and see how much you can love him with his narcissistic "I-am-a-god" ways. I get that tidal might allow them to have some justice done as far as getting paid their dues but overall they ALREADY have a ridiculous amount of money that they use mostly to buy yachts, mansions, and Bentleys. but they need more…."OK". and as far as them being "highly intelligent" im not sure where that's coming from. I can see them being "highly talented" but then that's not very true either except for a few.

It's not energy companies but banking family dynasties who own all the banks and the federal reserve who prints all the U.S. money. Kanye West is feigning ignorance as if he doesn't know his bosses are.

I'm not a Kanye fan, but I agree they are all faces of brands. I particularly don't like people who attack the programmed women with insults, like that guy who always says "Lady Kaka"–it's so childish. If you believe they are not the REAL power brokers, why call the women names? I don't hear this so much for someone like Jay Z. It is always sexual insults hurled at the female illum. celebs.

nothing else than the best music industry puppets of illuminati elite to promote tidal;

Tidal's logo. It is literally the Masonic checkerboard floor.

And he causeth all, both small and great, rich and poor, free and bond, to receive a mark in their right hand, or in their foreheads: And that no man might buy or sell, save he that had the mark, or the name of the beast, or the number of his name. Here is wisdom. Let him that hath understanding count the number of the beast: for it is the number of a man; and his number is 666. If any man worship the beast and his image, and receive his mark in his forehead, or in his hand, he same shall drink of the wine of the wrath of God, which is poured out without mixture into the cup of his indignation; and he shall be tormented with fire and brimstone in the presence of the holy angels, and in the presence of the Lamb: And the smoke of… Read more »
"and they SOLD everything to us." Except for their souls. That they sold to someone else. These celebrities use the only defense they can: maintain argumentative division between those who know what these celebrities are up to, and the brainwashed masses who refuse to see what is becoming more and more obvious to those paying attention. The celebrities already know that we are onto them. Their objective now is to slow the process of awakening. So when Kanye uses simpleton logic like "we don't run anything", he already knows that we understand that you don't have to run it to be in on it. But to the mind of the average dupe, it is equivalent to saying "there is no elite conspiracy, so continue on with what you were already doing or not doing". If you want to see just how corrupt these celebrities really are, watch any interview or… Read more »

They looked so spaced out!!!!

Noo,, Chris Martin also part of this 🙁
Funny that Kanye for once tells the blatant truth..
They're not illuminati, they're puppets.

Was wondering if youtubers are affected too. Eg bethany mota. Search her music video up, it's full of triangles and weird rubbish.

I think he is right in this part.
and that's true they didn't born in an elite family and they don't have blue blood.

SO YEAH they are puppets to the ELITE, they are there to push the agenda and they don't make any opinion in their career.
they are all controlled by the same system that controls the mass media.


I think he is right… those "celebrities" don't have any powers, unless the power WE give to them. The same occurs in politics. Those people have influence in our lives by our CONSENT, because we bow down our heads and swallow down every s**t they offer to us. We should put our CARE on things that really matter and stop caring about superfluous, shallow, superficial stuff. He's right: we are ruled by BRANDS and corporations. We left those people rule our lives, we give them our permission. If we boycott, if we don't demand, if we stop giving our energy for those people… things will change, believe me. WE have the power, not them.

since the world is world, only them rule the world, so how you can say WE HAVE THE POWER. yes you have the power but you are in spiritual prison, you can nothing just by your will or energy. so only Jesus can defied them, and i's coming back soon and you will see what will go on, and we make fan on everything this elite does, because we know that we can not defied them but Jesus can and they know that , that why they try to prepare his second coming in order to defy him. so be aware, look for Jesus all your soul and you will be saved because Jesus will confuse elite and simple people who refuse the elite but don't come to him Jesus too, with Jesus don't worry about elite agenda, just remember the babel tour, god confused it just when they finished… Read more »

I believe you, in my country people stopped watching celebrity shows and all of them where cancelled (5 of them) , now there are only two.

which country are you from?

i am from a latinamerican country

Most meaningful post I've read in a long time. You're absolutely right. We are the oppression, we are the Illuminati, we enslave ourselves (and the person next to us) by allowing them to control us and even fighting back one of our own, when they say something out of the box like "We have the power, not them". The elite doesn't even have to move a finger anymore, we enslave ourselves by suggestion, by education, by normality. And the solution is not to fight it, it's to deny it. Fighting gives more power to the elite, it acknowledges they exist and they have impact on our lives. For example, I see people complaining about how Gmail or Facebook changed something in the way they operate and they b***h and whine online about making it the way it was… but never give up actually using those services. Like William says, boycott,… Read more »

It's about the Use of energy? By you, us, them, animals and plants.Maybe even things we never heared of.

i think thats very true . hit em where it hurts boycott music and movies . they alread look scared , So it looks like its working . and even 20% vs 1% is a big enough number to toppel them. when people turn off ICKE,WILCOCK,JONES and regain their life back…it's game over

amen William!!!

So true. I dont listen to or buy their music and i am so happy that many of the youth today are not listening or buying their filthy music either.

The most important part is that if they don't repent they will all burn in hell for all eternity!

That's true about ALL of US.

Well, if we were all going to hell anyway, it wouldn't make a difference to be good or not….

oh, sorry, forget what i said, i read your comment wrong!! sorry

yea but there's nothing they can do now. once their souls are sold, can't ever get em back

Not true. You can't sell your soul to the devil because he already HAS it, unless you receive Jesus Christ as your Saviour.

The truth shall set you free….

I don't care for Kanye as a person, but as for the illuminati satanic a lot of the puppets including famous people are actually signed into the group by their parents. They know how to corner people and manipulate people into signing in with them. The selling of the soul isn't real. It's a metaphor for giving your life over to them to control. Some of them have to do satanic rituals etc for the elite. I don't care for Madonna either she is extremely blasphemous is her performance, but I'm still not judging her actions she might have to do it..sometimes if you don't comply they threaten family members and their children's lives. I personally think Madonna and Kanye like the fame because they're naturally self centred individuals that love attention, but I think there are some good hearted people that really don't like it and want to get… Read more »

God knows who is of ill intention and who is not. Don't forget he has authority over all creation. Even fallen. They know too. They just aren't mature so they do things to mock and spite God..but God always has the full authority over souls.

Jesus Christ isn't your savior, God is. Jesus is merely a human, he was a prophet for God, not God himself.

Dear me, some cannot face the truth. One thing to be an a******e but to be so dishonest, is another thing. It's preferable to say, 'Yes I cannot live up to Christ's expectation. I want to do whatever I wish but I understand that even though I'm a bvm, that's the truth'. On the other hand, by denying the truth or distorting it because I don't fancy to behave like I was meant to, it's cockiness all over the place.

Uh, Jesus Christ Himself said "I am in the Father and the Father is in me" and "If you have seen Me, you have seen the Father", and "Even before Abraham was, I AM."

I think its PRETTY fair to say that Jesus Christ *IS* GOD.

No they won't.

god, jesus, allah, buddha, satan, etc., are either creations of the first planet controllers (= illuminati) or they're just how our ancestors perceived 'ancient aliens' (watch this show on the History Channel and it will open your eyes to a lot of things) who visited Earth. They're not real. All religions are false and were created in order to divide us and control us even more. All sentient beings in the universe are immortal souls, all in different stages of their evolution. That's what 'god' is, not a supreme single being! The day we realize this is the day we are no longer powerless, afraid and hopeless, and everything that we thought was important or relevant (money, owning stuff, career, being better than everyone else, being successful, etc.) will no longer matter anymore. You say your eyes are open, yet you believe in one of the biggest lies told to… Read more »

no… just no…

How can anything be completely orderly, and without fault or exception if "we" are God? And if so, where did "we" come from? Certainly we aren't Always Existing.

God IS a Supreme, Sovereign Being expressed as 3 Persons all while still being One. (Research the name Eloyhim.) He existed before Everything and will Exist after Everything. (Hence His I am Alpha and Omega statements.)

@Mike. Yeap! I agree but that applies to EVERYONE(including myself)not just those in the entertainment industry.We must asked God for forgiveness and accept Jesus Christ as our Lord and Savior.We have a CHOICE.God will not force anyone to get saved.If people decide to use their free will and decline becoming born again and avoiding spending ETERNITY(forever) in the lake of fire.That’s up to them.

Technically none of them are illuminati. Merely pawns who push their agenda, that being said they don't have any control or say in matters and are honestly just another little something for the public to be obsessed over. Be distracted while those who have the power to, change the world under our noses.

Madonna and Jay-Z are, the others in the picture are just puppets.

Just because you're invited to the country club doesn't mean you're a member.

No, they are not They are still puppets.
To be an illuminati, you must be born into a specific bloodline.

Madonna seems to have a bloodline, and via rocco now a little more solidated family relation form. So many so-called stars, are family members from well known ''other people''. And a lot of the hangers on are related to army, marine and airforce.

Just because everyone at that table respects Madonna and Jay-Z the most or whatever doesn't really mean anything. All of them are under an eye. They are not the "eye". They are not "big brother". None of them.

You have to be born into one of the 13 bloodlines of the illuminati to be "in" the illuminati.
Look it up, and look up Fritz Springmeier. If your an artist directly signed to one of "The Big Three" (Universal Music Group, Sony Music Entertainment, and Warner Music Group) record labels, then you have signed on to do what they say and are a court jester in their "kingdom". Some of the more veteran artists have less of a leash on them based on their proven track records. In other words all they did was go from the field to the house… All in all they still work for "Massa".

Damn. I feel so gutted I wasn't born into all this. How the heck will I ever get over it.

Well said. But they need us. We don't need them. See the difference.?

exactly cass!!!

He is right. they are not the illuminati just puppets.