Pop Artists Featured in Creepy “Digital Death” Campaign


I am all for fighting AIDS and helping third world countries. I am even for the use of shocking material to make people aware of important issues…but there is something utterly wrong with this celebrity-centered campaign: it pure deshumanization.  Buy Life aims to raise money to fight AIDS in Africa and India, which is a noble cause.The marketing campaign however seems to be an extension of the “culture of death” that permeates today’s mass media.

Showing dead artists who “sacrificed themselves”, the campaign urges you to do the same by texting to “90999” – a rather odd choice of number. Some of the sacrificed celebrities are Kim Kardashian, Lady Gaga, Justin Timberlake, Alicia Keys and Willow Smith. The website buylife.org is filled with death and sacrifice-related elements. Here’s a screenshot of the site.

But the most disturbing aspect of the campaign is the “Buy Life” bar-code t-shirts that sets weird precedents.

There something intrinsically wrong with the concept of “buying life”. Is human life a commodity that can be dealt in a monetary transaction? Well this is the “face value” of the shirts and the message our brain subliminally registers. To make this even weirder, the barcode on the t-shirts are REAL. They can be scanned with a smart phone to effectively “buy life”. You therefore become a walking-talking purchasable product.

A charity is the ultimate way to introduce such things without getting any backlash. I mean, how can you be against curing AIDS? You can’t. Is charity being used to bring forth dehumanizing concepts into the mainstream? I sincerely hope not, but, seeing the budget involved in this, there might be a higher agenda there.

One thing is for sure: you’ll never see me walking around with a damn barcode on me!

Subscribe to the Newsletter

Get an email notification as soon as a new article is published on the site.

Support VC


Leave a Comment

129 Comments on "Pop Artists Featured in Creepy “Digital Death” Campaign"

newest oldest most voted

Look at the obvious, gender-bending, intersex (hemorphadite) mexxage in the Willow and Jaden Smith picture. Willow (the girl) is sporting masculine "corn rows" while Jaden (the boy) dons feminine coiffed coils. Their pose is almost incensuous. What ever happened to fathers protecting their children? It's so disappointing to see children used as commodities this way.

Cure AIDS my nose… Same ‘cure’ as Bill Gates’ vaccines.
90999 is an inverted play on two numbers – 606 and 666 – both associated with antichrist figure and both being whole or part of the famous number of a man (six hundred threescore and six).
Death is indeed becoming prominent – for a reason to come…

Remember Dark Angel? All the GMO people had barcodes on the backs of their necks. This is nothing new 🙂

P.S. maybe not that way exactly but some other charity because I really don't like the "sacrificing MY life" part of the campaing on the website. Even though it's not really happening I still don't even want to click on it. It's just the thought that bothers me.

Oh noes, it KILLS FAMOUS people too!

NOW I care.

All I can say is TRAUMATIZING! Seeing this was very psychologically traumatizing for me. I had to turn off the T.V. and regroup myself for the rest of the evening. If I were a celebrity I would not have even wanted to participate in this campaign. This indeed was not about raising money for AIDS on a deeper level. All the celebreties involved could have donated money to raise the specified amount for the cause. This is a specific attempt to perpetuate the culture of death. Celebreties beware: It has been said that art imitates life.


Making it "popular" to want to die for a cause. Making it you're responsibility to DIE to help others? what's next? Die to save the planet? they are already pushing that saying there are too many of us. And that "having children is bad for the environment".

i thought this campaign was messed up the second i heard about it. these celebrities are basically blackmailing their fans into donating their money. I wonder how much $$ these rich celebrities have donated, if any at all. I just read that kim kardashian made $8 million this year, donating 1/8 of a years income is hardly gonna break the bank…

Oh yes….THE barcode…just great.

and this is to help the AIDS victims in Africa…I am African, and I am aware of the horrors of HIV around me, its really sad. but to have to 'kill' few lives to save many, now thats just a disturbing idea…I think back, they imitate Jesus who died to save the lives of many, well except that they create diseases and disasters then later on, pose and saviors…

FINALLY! I was wondering when you would right an article on this retarded campaign. I don’t understand how they were trying to promote life with death. Especially since the charity is co-owned by one of the ‘deceased’. I have a huge problem dishing out cash to those that already have it to give. I discussed it on a post: http://wp.me/p15xJX-7R. You should check it out.

I totally agree… And Alicia has totally lost her mind. I'm glad I know about this website because the first time I saw the campaign I knew what it was about. Well they won't be getting a cent from me because I don't know if the money actually goes to charity or funds their secret agendas. They were better off dead and we didn't have to deal with their mindless tweets!

I just watched the videos with their faces reading their last testimonies with melancholy and pride.In turn, they plead for us to buy back their digital life.They can rot in hell for all i care.This is indeed creepy!!

I have just realised something about the texting number…. 90999 ; It's probably not linked but I realised it anyway.

9+9+9+9 is 36.

If you split the number up, 3 6 is 3 and 6 and what is 666?

3 6s!

It might be nothing, but there you go!

im 15 also and so glad for this site my cousin had told me things like this and im happy more people know about it. but its saddening when i tell people at school and they just laugh and be sarcastic, i really just want people to know the truth, n then make your choice. i don’t even know what to do anymore i feel everything is fake, i kinda don’t want to go to school because i just want to focus on god and better myself, but its so hard when everything around is satanic, music, TV, etc. im seriously lost and upset because a lot of bad things influence me and bring me further from god, and i know your not suppose to fear, but i’m scared.

What I wanna know is how much of the $1,126,778 actually is going to AIDS research and how much is Kim Kardashian getting paid!

Total BS! Not only is the campaign's idea sick and wrong in general, but I'm sure no matter how much money these gullable people donate it wont cure AIDS

This is a disgrace to what the human race has become. I am 15 years old, i turn off the tv and stay the HELL away from mainstream crap they have now.

But this is horrible, can these people actually be proud of what they've done and become? DIGITAL DEATH? BS!

oh ya sex sells also take a look at their logo on the women's breasts

Barcodes are associated with numbers at the bottom, except the marks at the first, middle, and end. Notice the marks of “||" these marks are the same marks at the first, in the middle and at the end! Its the number "6" Pick up a barcode and look at the number 6 now look how it is the same lines for the first, middle, Last. The number "666" is hidden in every UPC bar code! (If you don't believe it, get a bar code and look at it!) Terry Cook, the Mark of the New World Order, 1996: ". . . the entire system [UPC barcode] is very deceptively designed around the infamous numerical configuration, Biblically known as 666, the mark of the Antichrist or devil (Revelation 13:16-18). . ." (Terry Cook, The Mark of the New World Order, 1996, p. 376) Bob Fraley, the Last Days in America, 1984:… Read more »

I am also a young follower of this site (14), and I find this very thought provoking

Poor willow smith..shes just ten! Even in her whip my hair video they were dancing on masonic checkboard patterns.

im still 15 but i understand all vigilant's articles well

Wow…brilliant. Using charity for psyops to avoid any backlash. Wolf in sheeps clothing. The mastery of imagery and the subsequent affects on the human brain and thought process has become an incredibly powerful tool in the hands of the elite. I have been a student of philosophy and the mystery schools for many years and have just recently started studying NLP – Neoro Linquistic Programming. NLP is a relatively new technology of psychology that is very powerful which deals with subconscious persuasion, among other things. If you take a look at those who have mastered the techniques you will see how vulnerable the human mind can be and how decisions that seem like free will can be persuaded by others. Derren Brown is an example of someone who is pretty impressive. Take a look at some of his videos on the net and let me know what you think. NLP… Read more »

Neurolinguistic programming is pseudoscience based cognitive psychology and personality theory. It's hardly new and has been around now since the early MKULTRA days or before (Bluebird / Artichoke days).

And actually.. hypnotic suggestion has been around even longer than that. Start in the late 1800's right around the time psychology was forming as a science (Mesmer as in "mesmerize", etc.). Altered levels of consciousness have been manipulated now for over a century.

You are correct in that I probably should have wrote that NLP was "relatively" new in that its mainstream popularity as a technique of therapy and field of study is more recent. If you speak about the general principles of NLP (including mind control and hypnotism) then you would have to agree that it goes back much further than the other areas of psychology you mention. The principles have been around as long as conscious humans have interacted and manipulated eachother – both consciously and subconciously.

As far as your statement that NLP is a pseudoscience…hmm. I would agree that it cannot be reliably tested because of its subjective and contextual nature, however, there is a negative connotation that the term pseudo implies and I am not sure I think of NLP as a science at all…it is more a practical working theory that deals in an area (consciousness etc,) that is hard to nail to the wall the way we like our scientific theories to be (here in the west at least). Like everything else, it is often misinterpreted, exaggerated and vague when taught. It can, however, be learned…and it can in fact work. It certainly does not have the exactness that many people need in order to feel comfortable with it. Though arguably to a lessor degree than NLP, all scientific theories fail to be exact and provable under the most intense scrutiny….or we… Read more »

Are they all holding iPhones? o_o

the acts you have to perform to become a hollywood star makes it all to easy to act dead just like how you feel inside……….these people would sell anything……if told too.

You’re the bomb vigilant! keep it up!
That s right, no barcode on me!

I thought something about this was wrong.