Pop Artists Featured in Creepy “Digital Death” Campaign


I am all for fighting AIDS and helping third world countries. I am even for the use of shocking material to make people aware of important issues…but there is something utterly wrong with this celebrity-centered campaign: it pure deshumanization.  Buy Life aims to raise money to fight AIDS in Africa and India, which is a noble cause.The marketing campaign however seems to be an extension of the “culture of death” that permeates today’s mass media.

Showing dead artists who “sacrificed themselves”, the campaign urges you to do the same by texting to “90999” – a rather odd choice of number. Some of the sacrificed celebrities are Kim Kardashian, Lady Gaga, Justin Timberlake, Alicia Keys and Willow Smith. The website buylife.org is filled with death and sacrifice-related elements. Here’s a screenshot of the site.

But the most disturbing aspect of the campaign is the “Buy Life” bar-code t-shirts that sets weird precedents.

There something intrinsically wrong with the concept of “buying life”. Is human life a commodity that can be dealt in a monetary transaction? Well this is the “face value” of the shirts and the message our brain subliminally registers. To make this even weirder, the barcode on the t-shirts are REAL. They can be scanned with a smart phone to effectively “buy life”. You therefore become a walking-talking purchasable product.

A charity is the ultimate way to introduce such things without getting any backlash. I mean, how can you be against curing AIDS? You can’t. Is charity being used to bring forth dehumanizing concepts into the mainstream? I sincerely hope not, but, seeing the budget involved in this, there might be a higher agenda there.

One thing is for sure: you’ll never see me walking around with a damn barcode on me!

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129 Comments on "Pop Artists Featured in Creepy “Digital Death” Campaign"

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Look at the obvious, gender-bending, intersex (hemorphadite) mexxage in the Willow and Jaden Smith picture. Willow (the girl) is sporting masculine "corn rows" while Jaden (the boy) dons feminine coiffed coils. Their pose is almost incensuous. What ever happened to fathers protecting their children? It's so disappointing to see children used as commodities this way.

Cure AIDS my nose… Same ‘cure’ as Bill Gates’ vaccines.
90999 is an inverted play on two numbers – 606 and 666 – both associated with antichrist figure and both being whole or part of the famous number of a man (six hundred threescore and six).
Death is indeed becoming prominent – for a reason to come…

I just watched the videos with their faces reading their last testimonies with melancholy and pride.In turn, they plead for us to buy back their digital life.They can rot in hell for all i care.This is indeed creepy!!

Remember Dark Angel? All the GMO people had barcodes on the backs of their necks. This is nothing new 🙂

I have just realised something about the texting number…. 90999 ; It's probably not linked but I realised it anyway.

9+9+9+9 is 36.

If you split the number up, 3 6 is 3 and 6 and what is 666?

3 6s!

It might be nothing, but there you go!

im 15 also and so glad for this site my cousin had told me things like this and im happy more people know about it. but its saddening when i tell people at school and they just laugh and be sarcastic, i really just want people to know the truth, n then make your choice. i don’t even know what to do anymore i feel everything is fake, i kinda don’t want to go to school because i just want to focus on god and better myself, but its so hard when everything around is satanic, music, TV, etc. im seriously lost and upset because a lot of bad things influence me and bring me further from god, and i know your not suppose to fear, but i’m scared.

What I wanna know is how much of the $1,126,778 actually is going to AIDS research and how much is Kim Kardashian getting paid!

Total BS! Not only is the campaign's idea sick and wrong in general, but I'm sure no matter how much money these gullable people donate it wont cure AIDS

This is a disgrace to what the human race has become. I am 15 years old, i turn off the tv and stay the HELL away from mainstream crap they have now.

But this is horrible, can these people actually be proud of what they've done and become? DIGITAL DEATH? BS!

P.S. maybe not that way exactly but some other charity because I really don't like the "sacrificing MY life" part of the campaing on the website. Even though it's not really happening I still don't even want to click on it. It's just the thought that bothers me.

Oh noes, it KILLS FAMOUS people too!

NOW I care.

Barcodes are associated with numbers at the bottom, except the marks at the first, middle, and end. Notice the marks of “||" these marks are the same marks at the first, in the middle and at the end! Its the number "6" Pick up a barcode and look at the number 6 now look how it is the same lines for the first, middle, Last. The number "666" is hidden in every UPC bar code! (If you don't believe it, get a bar code and look at it!) Terry Cook, the Mark of the New World Order, 1996: ". . . the entire system [UPC barcode] is very deceptively designed around the infamous numerical configuration, Biblically known as 666, the mark of the Antichrist or devil (Revelation 13:16-18). . ." (Terry Cook, The Mark of the New World Order, 1996, p. 376) Bob Fraley, the Last Days in America, 1984:… Read more »

All I can say is TRAUMATIZING! Seeing this was very psychologically traumatizing for me. I had to turn off the T.V. and regroup myself for the rest of the evening. If I were a celebrity I would not have even wanted to participate in this campaign. This indeed was not about raising money for AIDS on a deeper level. All the celebreties involved could have donated money to raise the specified amount for the cause. This is a specific attempt to perpetuate the culture of death. Celebreties beware: It has been said that art imitates life.


Making it "popular" to want to die for a cause. Making it you're responsibility to DIE to help others? what's next? Die to save the planet? they are already pushing that saying there are too many of us. And that "having children is bad for the environment".

I am also a young follower of this site (14), and I find this very thought provoking

i thought this campaign was messed up the second i heard about it. these celebrities are basically blackmailing their fans into donating their money. I wonder how much $$ these rich celebrities have donated, if any at all. I just read that kim kardashian made $8 million this year, donating 1/8 of a years income is hardly gonna break the bank…

Poor willow smith..shes just ten! Even in her whip my hair video they were dancing on masonic checkboard patterns.

Oh yes….THE barcode…just great.

and this is to help the AIDS victims in Africa…I am African, and I am aware of the horrors of HIV around me, its really sad. but to have to 'kill' few lives to save many, now thats just a disturbing idea…I think back, they imitate Jesus who died to save the lives of many, well except that they create diseases and disasters then later on, pose and saviors…

im still 15 but i understand all vigilant's articles well

FINALLY! I was wondering when you would right an article on this retarded campaign. I don’t understand how they were trying to promote life with death. Especially since the charity is co-owned by one of the ‘deceased’. I have a huge problem dishing out cash to those that already have it to give. I discussed it on a post: http://wp.me/p15xJX-7R. You should check it out.

I totally agree… And Alicia has totally lost her mind. I'm glad I know about this website because the first time I saw the campaign I knew what it was about. Well they won't be getting a cent from me because I don't know if the money actually goes to charity or funds their secret agendas. They were better off dead and we didn't have to deal with their mindless tweets!

Wow…brilliant. Using charity for psyops to avoid any backlash. Wolf in sheeps clothing. The mastery of imagery and the subsequent affects on the human brain and thought process has become an incredibly powerful tool in the hands of the elite. I have been a student of philosophy and the mystery schools for many years and have just recently started studying NLP – Neoro Linquistic Programming. NLP is a relatively new technology of psychology that is very powerful which deals with subconscious persuasion, among other things. If you take a look at those who have mastered the techniques you will see how vulnerable the human mind can be and how decisions that seem like free will can be persuaded by others. Derren Brown is an example of someone who is pretty impressive. Take a look at some of his videos on the net and let me know what you think. NLP… Read more »

And actually.. hypnotic suggestion has been around even longer than that. Start in the late 1800's right around the time psychology was forming as a science (Mesmer as in "mesmerize", etc.). Altered levels of consciousness have been manipulated now for over a century.

As far as your statement that NLP is a pseudoscience…hmm. I would agree that it cannot be reliably tested because of its subjective and contextual nature, however, there is a negative connotation that the term pseudo implies and I am not sure I think of NLP as a science at all…it is more a practical working theory that deals in an area (consciousness etc,) that is hard to nail to the wall the way we like our scientific theories to be (here in the west at least). Like everything else, it is often misinterpreted, exaggerated and vague when taught. It can, however, be learned…and it can in fact work. It certainly does not have the exactness that many people need in order to feel comfortable with it. Though arguably to a lessor degree than NLP, all scientific theories fail to be exact and provable under the most intense scrutiny….or we… Read more »

You are correct in that I probably should have wrote that NLP was "relatively" new in that its mainstream popularity as a technique of therapy and field of study is more recent. If you speak about the general principles of NLP (including mind control and hypnotism) then you would have to agree that it goes back much further than the other areas of psychology you mention. The principles have been around as long as conscious humans have interacted and manipulated eachother – both consciously and subconciously.

Neurolinguistic programming is pseudoscience based cognitive psychology and personality theory. It's hardly new and has been around now since the early MKULTRA days or before (Bluebird / Artichoke days).

Are they all holding iPhones? o_o

the acts you have to perform to become a hollywood star makes it all to easy to act dead just like how you feel inside……….these people would sell anything……if told too.

You’re the bomb vigilant! keep it up!
That s right, no barcode on me!

I thought something about this was wrong.

oh ya sex sells also take a look at their logo on the women's breasts

charities are the ultimate FRAUD! its that much easier to take money aka labor away from people and allow for them to be controlled. what a sick world we live in.

yep. Money to africa im betting doesnt even GO there let alone get to the BORDER!!!

This world is sick and i hope when the rapture comes they'll all get a REALITY CHECK then!!

It's great to see 'da (much maligned) yoof' commenting on your perspicacity, VC. People try to tell me that the young don't read any more, yet clips like this:- http://www.youtube.com/watch?v=-U_gHUiL4P8 …rather belie this wishful thinking from our psychotic 'masters'. So, you want to get to the bottom of Everything That's Messing Up Your Life? Here goes – the most valuable writings on the planet for those serious about breaking the grip of the satanic meme makers:- W.G.Carr “Pawns in the Game” 1958 http://www.bibliotecapleyades.net/sociopolitica/p… Eustace Mullins “Secrets of the Federal Reserve” http://www.bibliotecapleyades.net/sociopolitica/e… Fritz Springmeier “13 Bloodlines” http://www.bibliotecapleyades.net/bloodlines/inde… and “Monarch” http://www.bibliotecapleyades.net/sociopolitica/m… John Coleman – Diplomacy by Deception http://www.bibliotecapleyades.net/sociopolitica/d… – particularly chapter 6. then John Coleman – Conspirators Hierarchy http://www.bibliotecapleyades.net/esp_sociopol_co… Political Ponerology http://ponerology.com/ If you can disregard their politics, their agendas and, in one case at least, ‘alleged’ felonies, armed with the combined knowledge these brave authors left us, mankind can overcome the… Read more »

Oh and another thing, buying their lives will raise them from the dead….this is so riduculous. Just wanna laugh it off…people do strange things all in the name of being "fierce" and "ergy".

I'm not buying it (lol) Pun intended.

Wow, I've just seen the Ad, it sounds so good and honourable. One really needs to be discerning to understand how vile it is. What? Buy my life! Nonsense my life whether digital or real is mine to do as I will, I'm a free moral agent and don't need such mind pollution.

One way to stop this evil desease is for people to take responcibility for themselves. We need to understand that careless behaviour will lead to trouble. (I'm speaking to myself as well).

Let's not be deceived, true change starts with you…not buying a celebrities life.

Sad to say but I don't think there will ever come a time again when the mass of people think for themselves instead of following what's hot or what everyone else is doing or saying. In today's world if you're not famous you are a nobody. People put fame before their own morals, thoughts of common sense, good health and even there own life. There are many people who woudn't mind dieing if they could die famously. How stupid does that sound? Eveything wrong in hollywood is right out in the open now and people still want to be apart of it. How many of these celebrities have we caught on anti-depressants or contemplating suicide especially the ones who are so-called at the top of there craft…Too many. Yet there are people who still believe they have the better life than…I guessed we would be "The Peasants" right? When you… Read more »

Just a random thought…anyone remember Dark Angel featuring Jessica Alba? And how everyone had a barcode tatted on the back of their necks?

I agree, this is at bottom a strange and just another shocking marketing concept/campaign for a 'charity.' I am all for charity as well, but this is just weird.. as soon as I saw the barcodes on the shirts on TV, I thought of this whole concept that Vigilant Citizen has written about de-humanization and all that.. is it this a way to introduce the dreaded 'beast' that you can only buy and sell if you have the mark of? Many have associated the two.. and of course as you mention, you cannot 'down' a charity.. oh no! One must feel guilty for that.. well, I am charitable in the right ways, don't need a barcode either to do that! And if these celebrities want to 'digitally die' and kill themselves until we 'pay' for them to come back to life, oh well, then go ahead.. they'll just end up… Read more »

Barcodes are already in our society. How many of you or people you know have their f*&^ing pets microchipped? Next in line is kids,it is being pushed so if a kid gets kidnapped you can find them. Supply fear and people will surrender their freedom. 911 was the ultimate example of that.

I agree, it has not reached full proportion yet, but when they started microchipping pets – 'start small you see!' Then they won't know what hit 'em once it's all up, but anyway, then yeah, it seems like the trend might be to start suggesting doing that to kids, although it seems they have not gotten brave enough to openly suggest it I've noticed. But sometimes I think with the amount of kids being kidnapped, there isn't some kind of campaign to almost get them to be chipped? I don't know, just speculating.. I recall watching all those news shows like Dateline and such that report on kidnapped kids and it's always so tragic of course.. and perhaps some may want to take advantage of those events to further their agendas…???

when i first heard about this "digital death" it brought nothing but confusion for me. it didn't make sense to me at all. to be honest i said to myself, "help fight AIDS or these celebs will die [digitally]…damned if i do, damned if i don't huh?" this has to be one of (if not THE) stupidest stunts i've ever heard of. and now real barcodes? wth. but as usual, Vigilant Citizen brought the real agenda behind it all to light. i'm surprised i haven't realized it then. all i can say is thanks, VC.

I've begun having doubts over the official story on AIDS after reading this article:


It talks about a doctor who was a colleague of the man who 'discovered' AIDS, and he tells a different story, about how AIDS is not one single disease and is often a misdiagnosis of malnutrition in Africa, and that there is no connection between HIV and AIDS, and that the toxic medication that is given to AIDS victims deals even more damage to the immune system.

That is one thing I was thinking about too.. I have done some research on it as well, and I agree, there are discrepancies in things to do with this, which leads me to believe that there could be other motives here.. and especially when they funnel funds to third world countries, there is no easy way to truly trace where they go.. and second, they are more in need of food and fresh water than anything! It was even the 'discoverer' of the AIDS virus (HIV, if that is what it is). I don't have the direct link right now, but I remember he was quoted as saying that paraphrase: "It is a great disservice and demoralizer to inform someone that they have this supposed disease' or something like that, meaning that perhaps it not known what it is.. and also – later I have seen it said that… Read more »

YO Vigilant! When I first saw Kim Kardashian "dead" on some other web site, I immediately knew you were gonna do an article, so thanks!!!

Knowing what I know about the Illuminati agenda and the NWO, I was quite disturbed when I saw K.K. dead. What is wrong with people? Dude, celebrities have never creeped me out so much before! I used to want fame….the cult can keep it.

But I'd still like to see you walking around at all VC 😉 ^^

When I saw this campaign I immediately felt something sinistet about. "Buy life" and a barcode is quite honestly the creepiest concept they could have came up with as the slogan. It has hidden agenda written all over it.

Other than making self sacrifice "cool". This also makes me think of the ongoing "Death/Rebirth" phenomenon allot of these musicians are pushing.

Which is more disturbing to me. Could this be a public initiation to a higher degree?

I always think that things like this have a deeper hidden meaning than what they are trying to portray. This is very blatant though.

i wouldn't mind if kim kardashian were dead. i know that's terrible of me but seriously, this girl will do anything for publicity and money.

i saw this ad (featuring kim) in a magazine the other day and i was so disturbed/confused. it really makes no sense… saving lives by sacrificing digital ones? oh they LOVE their sacrifices don't they. how can any celebrity honestly be like, "wow my lying dead in a casket is a great idea for a great cause!" and buy life? it always comes back to the almighty dollar… it all makes me so nauseated.

recent research of mine has me seriously questioning AIDS anyway (i've already had my suspicions about cancer)… for a glimpse of what i'm talking about: http://www.naturalnews.tv/v.asp?v=4FE73A67EAEC6D7

Now im in advertising….and this concept is sheer nonsense..Most of you already pointed out the fallacies with it, so i wont go into details, but check out this article -from a marketing perspective- on why this campaign wasnt such a big hit….and the fact that some people actually enjoyed the tweet and facebook 'celebrity quiet'. By the way, i took a look at the "Digital Death" website and of course YOU can choose to sacrifice yourself (no surprise to anyone here :P)

note all letters are capitalized.

Buy life? Soon you'll have to pay to let them stay alive in the name of depopulation. Total death cult, this campaign btw.

To pay them to let you stay alive I mean.

Well, and all the money and credit goes to celebrities…fact: people who are DYING of AIDS hardly get help they deserve, so this is just another publicity campaign for them.

Go to Africs, in rural areas where ppl are really sick….nobody is giving them anything, where do all the money go to then?…seriously.

There is so much ignorance in the world. Young ones, don't let yourselves be fooled, don't become ignoramuses.

I disagree — what I'm reading here in most of these comments is the young DO HAVE A CLUE. Lots of young people are fully awake — wide awake and are not "buying" into the owo propaganda — esp. from manufactured/marketing "celebs". It seems it's the older people (and I'm older) that haven't awakened or are simply too busy trying to put food on the table to notice all the crap going on. It is our children that will teach us and, most likely protect us too.

It is refreshing to see so many young people fully awake and turning to the Lord and reading their Bibles so that they are NOT FOOLED.

I just visited the buy life website

It is well planned and executed, you got to give them that. In your face, you can not help but notice it.

But what bothers me is that while you can not help but notice the so called celebs in the coffins, you kind off miss the poor aids orphans in Africa.

Also these people "sacrifice" themselves to save others. As far as I can remember, there were only ONE that really could and did sacrifice His own life in order to save others and his name is Jesus Christ.

Thank you

Totally agree Thinus, the devil simply can not be original…so Jesus died to save us…he's pretending to be saving the victims by digitally dying…I know this may sound strange, but I would not kill myself…even if its digitally for that matter, even if I would save a trillion ppl by it…if you need a savior, even from HIV/AIDS you've got one…Jesus Christ..accept Him who died for you or have Kim Kardashian digitally die to save you…

I think it does seem like an illuminati ritual done 'in plain sight' for the purpose of increasing the power. When people donate money to buy the lives of these artists back they actually become active participants in the faux sacrifice ritual rather than just observers. Also regarding Willows hair. Corn rows are traditionally a girls hairstyle so Willow having that hairstyle is fine.

I agree with vigilant the barcode t-shirts are obviously an attempt to dehumanize the celebrities by suggesting they can be turned into commodities.

I agree. It does look like a public ritual initiating certain celebrities. The ritual gets more power the more people buy into it.

And , yes, the dehumanizing Buy Life barcode thing is some sick ish.

this is all pure S**T. charity is fake, you think they can't simply use all the money that is invested and use it to REALLY solve the problems instead of making all this nonsense crap and lousy marketing campaign?? by the way, HIV has never been proven to exist, AIDS is a combination of 20 something deseases and is easyly cured with a good alimentation and treatment for the specific illness you have.

Something really weird about this campaign..

On the other hand, in the Western world death is a taboo subject and its not necessarily a good thing, because its so prevalent and important but noone seems to really care about it…or at least talk about it..