Consuming Kids: The Commercialization of Childhood (video)


Here’s a great documentary describing how children are studied, dissected and manipulated by corporate entities using all kinds of underhanded methods. Very well produced and touches on many subjects described on Vigilant Citizen.

Consuming Kids throws desperately needed light on the practices of a relentless multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and violent video games to bogus educational products and the family car. Drawing on the insights of health care professionals, children’s advocates, and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. Consuming Kids pushes back against the wholesale commercialization of childhood, raising urgent questions about the ethics of children’s marketing and its impact on the health and well-being of kids.


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101 Comments on "Consuming Kids: The Commercialization of Childhood (video)"

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I couldn't watch the video,it's already been taken down, due to copyright laws claimed by "Media Education Foundation".
This is how the controllers are increasingly on the attack of the internet….freaking copyright laws!

uuuuh I can´t see it U_u

This is very sad. We are becoming depressed, bi-polar, and none attentive. We are killing the future generations. Very sad future.

This is interesting but it makes me appreciate the fact that I had my own mind in a lot of ways when I was a child (yes even at 7 years old). I also think my mom nutured that because I didn't have every cartoon/kid marketed product that was shown in every commercial. When my mom shopped for my clothes, toys, etc, I wasn't with her in the aisles getting to pick out what I wanted. She didn't feed me all of the sugar-contained cereals no matter how much they were marketed, and regular products having cartoon characters on them did not appeal to me. Sure I watched cartoons and even had my favorites, but I wasn't pressed to have a My Little Pony lunchbox or a Jem shirt (showing my age). Maybe subconsicously my mom instilled in me that these kids shows were just for fun but that having… Read more »

I would have to say that this is very very true. i remember when i was little that mcDonald had the barbie toys when you buy a happy meal (i was a huge fan of barbie) and i remember just bugging and begging my mom to get it so i can have all the little barbie's and stuff hell i even remember wanting the bratz dolls, baby born etc. just because i seen it advertised on tv, even today this still happens to me (only for adult stuff)and I'm freaking 20 years old and i know i don't need it i just want it.

Endeavour to converse with your children, lest others who transgress and disobey get to them before you. (Imam Jafar Sadiq, peace be upon him)

Powerful stuff there. I'm definitely more aware now that I have been.

Although, it won't make me pull my child away from his favorite shows and movies, but I will limit his TV exposure. We don't have TV or cable in my household, so he only gets "movie time".

It's time for parents to realize, toys, phones, computers, and gadgets will NOT teach your children more effectively that you. And if your children don't have those toys, it will NOT make them fall behind in school. Intelligence is partially gained by genetics and partially gained by experiences, and during active play. A game of tag can teach a kid more about life than a toy laptop can.

Whatever happened to story time?

To those of you who say you're not having any kids, that means you're not going to have initmate relations with anyone, right? No? Oh, so you want to have your cake and eat it, too?

You want to be able to have sex with someone with no consequences or responsibilities. Huh, that's interesting.

Now you can begin to understand that the whole concept of consumerism and selfish have-to-have-it-now attitude permeates all facets of society, not just our kids and marketing. It goes much deeper.

Do over:

Love the part where the guy says these corporations are purposely making the lives of parents miserable. It sure does…

Just re-affirms my choice to not bring kids into this messed up world

#1 Kill your Television

#2 Learn logic. Most community colleges should offer this

This is just a theory but by ingraining materialism & fame obsession in the minds of the youth could the elite be prepping them to become adults that do not oppose or even worse, support the degradation/obliteration of the lower/middle (non-elite) class?

What is very unfortunate is that in order for a parent to protect their child from all of this the child must be deprived from most of the things they are told to like. The child inevitably will eventually become resentful of the parent.

You say that we are "artificially made complacent," then you say that we're neurotic because we don't accept personal responsibility. I agree that we are "co-creators" in our society, but the elites get more than one vote on us. No I don't think we've learned yet how bad it really is, and I don't think this will be over with for a long time to come. Someone will always want more than their fair share. I didn't read the whole thing; got other things to do. But I agree with you in most parts. Now, why I came back here: I recently noticed a Toys R Us mirror/kaleidoscope commercial. Aren't kaleidoscopes & mirrors used in mind-control? And while I'm here, I'm wondering why Mickey Mouse has such big ears. They don't look like real mouse ears at all. Could they be a suggestion-device to house multiple personalities? Each ear could… Read more »

3:27-3:42 was actually from a condom commercial in Australia. LOL!

dude i'm scared for my children

now i know to protect them even more than i already do

God Bless

For those wanting to know more about the effects of modern media on the soul, check out Little Light Studio's work:

– Hollywood’s Gnostic Gospel

– Magic Kingdom

– Battlefield Hollywood

– Battlefield Hollywood – False System of Worship

– The Home Hypnotist

– Artificial Atmosphere

Look for the videos on YouTube and Vimeo.

I totally agree that something should be done, but come on, a lot of parents are very negligant! Throw away the television – or at least DON'T GET CABLE! I grew up with media all around and it had a reverse effect on me. I am always very suspicious of the intent behind every ad or brand, and I can't get convinced about every suggestion the corporations make – if I did I would go broke. There is something at the back of my head that says, if that company is spending their money on getting their message to me, then that's going to push up the price of their product unneccessarily, so it just won't be value for money. Parents do control what goes into their child's mouth and what they watch on the television. I think older people are a lot more niave to advertising, and give up… Read more »

Mistake "Will be the ones to go up" not "one of the ones" . The hope should be to go up during the rapture, NOT left behind. only to survive those, worse than ever imaginable, seven years. Btw, there's a movie called "Left behind" with Kirk Cameron, if anyone's interested.

Emancipate yourself from mental slavery, none but ourselves can free our minds.

I am 25 years old mom of 2 boys. I was raised in Mexico in a middle income family, I remember in my childhood there was a stage where I wanted to be like other girls and have the famous Barbie's dolls, my parents sought ways to give me and my brothers what we asked for, and when opened Christmas presents I felt good to have received what I ask for but I honestly never played with these dolls, there was always TV commercial's that made me want toys but my parents were smart and they noticed that I never played with the Barbie dolls and I'm not a person in need of psychological therapy . I am currently raising my son in this way I buy toys for my children on special occasions, I cook food for my children every day, rarely take them to fast food places, the… Read more »
I had a fairly magical childhood in spite of all this stuff. It must have been the low levels of peer pressure that come with pariah-hood. I never had more than a couple friends at a time. Ever. And I've never been popular, although just about everyone knew my name. I look back at old recordings of my favorite cartoon blocks and laugh at the cheap kind of hypnosis they used. One positive thing about advertising is that it showed me what everybody in my age group WANTED their lives to look like, and I feel connected to them in a way I never did back then by putting myself in that head space. The products are almost background noise. I think if we have anything to learn from this growing nightmare, it's how we ought to be investing in ourselves and each other to be happy. The style upgrade… Read more »

do not buy the stuff they are selling it's hard but doable

don't buy the stuff, be strong if you can't say no to a two year old how do you say no to a twelve year old

totally agree, it becomes a monster if you don't set boundaries with your kids about what items are necessary and which are not, i work in retail part time so i see how these kids freak out when their moms say no, sometimes a bystander will even offer to buy the kid the toy or candy or w.e just so the kid shuts up, its seriously frightening.

I'm 33-years-old and I don't have any children and after watching this documentary, it would make you not want to have them. It's bad enough that I get advertised to constantly when I'm on Amazon or Ebay. Certain emails will come to my account of what "they" think I'd like to buy or see. It's insidious, all of it to think that just because I bought something a few times, "they" know me and my likes of what I care to buy. It's even more damaging and thoughtless as a child whose mind is constantly being bombarded with the "latest and greatest" and "must-haves". All the while "they" know what they are doing. Kids can't sit still in class so parents become desperate to find out what's going on with their kids, take them to doctor's and find out that their kids are ADHD or ADD or have some other… Read more »

Amazing documentary.

I'm actually wearing an angry birds tshirt right now.

Not because it is me.

But because it is who I was programmed to be, by advertisers.

wow, i ws acctualy like that wen i ws younger, even now, i started eating oats cos i see them in movies all the time, and i cant let go of all the toys and tapes of disney and dreamworks cartoons and musicals like annie and my fair lady etc….. when i c items of these brands i buy them for no apparent reason. even duff 😛

this is why I won't have TV in my home!!!

This is an excellant video to wake people up! We watched this in one of my Sociology classes in college.

Why are you attacking this girl for saying she doesn't want children? Her point is valid. This world is very much in shambles and to bring life to this would be a punishment. Also child birth is very painful. Maybe she knows she would not be a good mother due to some demons in her past. One woman not having ONE child is NOT depopulation. Its a choice, maybe people have the freedom to make.


I grew up in the 60's & 70's and though I watched plenty TV, it was secondary to playing outside with my friends and siblings…in fact TV was a drag because you come in to watch it and miss all the fun! After school we would watch a little and then go outside, 'until the street lights' came on. On a beautiful Saturday forget it, we were gone ALL DAY!! By the time we came in we were too exhausted to watch a lot of TV. And that's part of the problem, kids today watch way too much TV and most of their activities are indoors and they don't spend time doing things with other kids….so they are sitting ducks for this kind of mind control…and it is mind control.

What an informative and yet sad documentary.

The only thing I did not like was the constant referal to "kids". Kids are baby goats.


Repaet after me…

I am NOT a brand.

Don't brand me!

"spare the rod , spoil the child" does not only have to mean physical dicipline , but it can and should mean instilling dicipline and respect in them , how i see it ; parents need to be more active in children's life and stop letting media grow them up , there should be more family time than tv time !

btw i'm glad i NEVER wanted children anyway idk what i would if my kid talk back to me in public [just because i didn't buy it something]. i would slap my kid soo hard you would have to call child family services and then i would take away its have t.v games electronics everything for 5months or 7months just so they learn. and on top of that i wouldn't my kid anything they wanted let it be shoes new clothes ANYTHING. of course i will feed it but what i trying to say is that control you don't need no "super nanny" if your kid acts up and if they don't listen to you send it to boot-camp i would do that. just saying. and thats why i dont want no kids whats so ever. btw its funny how everyone fighting over children.

not only should be worring about this but we also need to be worrying about when the rapture comes too? man when the rapture comes its going to be some scary stuff. when satan comes him self he's going to ask "put the 666 sign on your fore-head or right hand and if you don't you will die" what you do serve or die this is a serious question people? and on top of that only 144,000(and doesn't include the ppl who die only the ppl who are sealed) ppl are going to heaven!!!!!! and the rest are going to have to stay here and wait 7yrs till jesus come him-self?!?! im freaking out man go read revaelations for yourself and pray that you are one of the 144,000 who are sealed.

I'm not convinced that a rapture will take place. And if so, only the babies, toddlers and young children will be part of it, the pure and innocent ones.

I'm watching this in segments. I can only watch so many ads at once.

'Omigosh congress and consumer advocates can you please get off our throats! Sheesh! Always trying to make such a nanny state and tell people how to live!'

-> Make a billion ads and an entire culture telling people how to live.

@Sarah Conner: "The NWO loves your thought process. Voluntary depopulation." My sentiments exactly! You could have not put it in a better way. In fact a few days ago I was having a similar discussions with a bright young lady whom I'm dating. She said to me "Is it worth bringing a new generation about with all this going on? The prospects of creating a new life seems futile in such a world". Well, women being the most beautiful creatures on the face of the planet, her statements could meant one of the followings: 1. She is testing me to see how I feel about having a family (Answer is: I can't think of anything more beautiful than having a family… a big one! I come from a family of 7) 2. Mind Control Phenomenon. We have to be very skeptical as to what we read, where we read them.… Read more »

You my dear, are one smart cookie! And there is nothing more attractive than a wide awake man who loves God and will not let the adversary steal his hope, his joy, or his plans. Your assessment is astute and your attitude, awesome! You are going to be one heck of a husband AND father! I wish nothing but God's absolute best for you!

Blessed Indeed GIG~

Thanks for sharing, VC. They are obviously grooming our children (and us) to become robots. Having parents do their bidding, by buying their children all this crap. Having children being brainwashed by tv and forced into thinking they need those things. It's so sad. I finally talked my spouse into getting rid of our cable (only took MONTHS), we called today to cancel it. I don't want the temptation there for my child to get sucked into. I, too, as someone else said, that it is a parent's responsibility to stand up for what they think/know is right and to not let their child(ren) succumb to this growing dilemma. Unfortunately, people around you are gonna think you're nuts, and you probably won't be able to convince a lot of them to do the same, but you can at least save your own child(ren).

What Dr. Michael Brody said, the first sentence, just sums it up. I HATED that highlander commercial with the stupid rich kid. At his age I never cared about my daddy's car, I just wanted to climb the slide or draw tigers or read books about bunnies, or run around in the backyard. But Dr. Brody's statement is just fact. This is creepy, and I'm glad we never had the income to get suckered into this. None of my shirts have logos, and I get weirded out by those kid's toys with computer chips that connect you somewhere on the internet. A toy is a toy, man, to play with and act out stories/build imagination/have fun. I don't have anything against kids asking for a stuffed frog toy. But that frog toy should not connect you to some retarded online community. Make him hop around the table at breakfast damn… Read more »

It was impressive for me to learn how marketeers study how many times a child blink during a commercial. To make them blink less, they make the ads even more attractive to them. When you truly observe people mesmerized or zombie-like while watching TV (and even catch yourself like that!) you may understand how that person is not reasoning, evaluating or fully understanding the images but these messages are implanted in the viewers to modify our behavior while establishing a values and beliefs. The system/market wants to get a hold of our attention=money "from Craddle to Death".

Yeah there is some crazy stuff going on with the National Defense Bill and what they just passed! Was wondering if anyone one here would speak up about it! It's like Germany 1938.

There's one big difference between us and the German people of 1938. The people today are artificially made complacent, whereas the Hitler-era Germans went along with fascism because it gave them a sense of pride, continuity and prosperity. America has none of these things. We don't even have leaders like Hitler who believed they were acting for the good of the nation. Hitler was a blessing in disguise, honestly. If he wasn't so apeshit crazy, the Illuminati would have had their New World Order already. It's because he became self-absorbed and betrayed the central bankers that we didn't all fall under a fascist coup, but it almost happened and we're in a much scarier situation now. People have been poisoned in an unprecedented fashion by the Nazi leftovers of Paperclip lore and by the "Illuminati" world bankers. We haven't actually consented to any of this the way that the Germans… Read more »

as if congress and corporations differ


They are both offshoots of the same branch and have been known to work with each other.

I could never understand why most people think that corporations and the government are two separate entities, when in reality, they are actually partners who are both essentially controlled by the same handlers.

it's pure greed. to stoop so low as to manipulate children to make money is nothing but greed, the love of money aka the roots of all sorts of evils. I have cousins/nieces that are tweens/toddlers and yeah, I see all this happening and it's tough to see.

I think that this is the first time that I have seen that Scripture worded correctly. Wonder why people always say that MONEY IS THE ROOT OF ALL EVIL, which is wrong.

"Money is the root of all evil." is correct, it is KJV. Not wanting to start a Bible versions debate here, but it is the root of all evil. Merchandise is what Satan was wanting for himself. He did start all of the evil.

@ Doodle (below w/o a 'reply' link): No disinformation please

1 Timothy 6:10 King James Version

"For the love of money is the root of all evil: which while some coveted after, they have erred from the faith, and pierced themselves through with many sorrows."


oops, I meant

"@ Doodle , the above posting."

Still check

I work like a dog and all the little kids have better toys and clothing than I do, but that's not the worst part, all these things are literally handed to them then they grow up to be weak and incompitent to think or accomplish anything for themselves because every wish was their command and end up wishing their entire adult life they where kids again when everything was handed to them at their command.

"Forever Young" my butt, lets all grow up and show children genuine love and caring that cannot be bought, only to hear them say when theyre all grown up "Forever Strong"

I can't believe congress fell for that argument. even in a capitalist democracy, that is really ment to be against big government, their is a difference between regulation and rights. I personally feel, as the lady in the video said, children can not realize deception and it is going againsts their rights in one form or another to be subjected to this advertising. Not something that can simply be written off because it is part of a "capitalist society that the government doesn't intervene". and what will they do when playboy argues their stuff is art and wants regulations to be lifted on where they can market their magazines? ridiculous.

I don't know about this blaming mainly on Deregulation and "The Market". Sounds like a call for more Government control which is what the NWO is about. This is more about personal responsibility of your own children and teaching them the correct values. I like how everyone blames the TV when maybe the Parenting should take some issue on this. I'm not sure this documentary tells the entire truth and sounds like a call for more government control. I call BS on this documentary and if you want to know about the Law is then read the book "The Law by Frederic Bastiat. Does TV influence your kids. Of course anything can control your kids but thats the part about raising them up. If you don't have time to properly parent a child then don't blame corporations, government or any other scape goat. You can't have your cake and eat… Read more »

Before calling BS on this great documentary, you should maybe understand what it said. Many advanced countries ban advertisements aimed at children because it has been proven that they cannot distinguish between reality and persuasive aims of commercials. This isn't about government control but simple common sense and fair trade. Children do not make money so why are advertisements aimed at them?

The NWO you are referring to includes the mega-corporations that bought the government and forced the removal of any restrictions regarding unfair advertising. NWO is not simply government control. It is about total control of the people and no control for the companies that own it.

So, I call BS on your comment.

Then by your logic, since ANY regulation is evil, I guess we shouldn't push for any regulation against the NWO too I guess, capitalism idealist.

You seem to misunderstand. Push for regulations to control the NWO??!!! Lol. If the NWO is a one world government how can you have regulations much less government regulations. Your logic makes no sense.

I believe in the Constitution and Bill of Rights. These 2 thinks prevent the NWO and once we erase these things by passing MORE LAWS and Regulations to control every aspect of our lives then we give up our liberty.

“Ah, you miserable creatures! You who think that you are so great! You who judge humanity to be so small! You who wish to reform everything! Why don't you reform yourselves? That task would be sufficient enough.”

― Frédéric Bastiat

@HeathCliff – No, you don't know what you're talking about, are trying to have your cake and eat it too and spreading doubletalk, a negative version of the hegelian dialetic Vigilant has mentioned so much. You are actually arguing AGAINST regulation of corporations while having been presented an hour evidence of what they do when deregulated, namely take power for themselves over others and our society while saying that regulation is what does that. You are saying it's better to let corporations do this then to tell them not to; if they do it it's a "free market", if a governing agency restricts them from doing it, thus exerting power over THEM you attempt to equate that with NWO and suggest that corporate power is good but forcing ethics on them is evil; any regulation=evil, corporate freedom=good and if they are devious, as discussed throughout the video above, somehow that's… Read more »

Nice, Heathcliff. Now, please explain to me how parents are supposed to easily achieve this, when EVERY aspect of society has been transformed to STEAL children away from their parents??? The NWO has:

A) taken mothers out of the home and pushed them into the workplace, so now it takes two incomes to achieve what one income used to be able to, thereby removing the influence of the mothers,

B) Schools shove consumerism and immorality on kids,

C) The entire superstructure is geared at morbid consumerism from day one.

I'm so glad that I don't have children, and this is one reason more not to have any!

And I'm so happy that I was able to grow up fairly normal. I was outside a lot, met friends, went to an art club, played a lot with simple toys that didn't had sound, light, movements, etc. and watched TV rarely. Even later on, TV and Video-games were there when the weather was miserable.

It is really scary to see that they even put advertisement in schools and kindergarden! Somehow reminded me of the movie "Idiocracy"! Dumbing down society even at young age, making them dumb enough for spending enough money on dumb s**t!

I thank God for the parents I have, they always said no to every game I wanted to get.

Now I understand, it's a waste of money. All is worthless plastic, that can easily be replaced by more entertaining games. It's insane how consumerism culture has taken over the world, it is a very sick mentality! I believe that outside in this world, there are people with real values, that can be happy without all that crap. And most important, that they pass those values to the next generation.

Little by little, we can change the world!

I ♥ you all, have a great holidays 😀 Bless you!

Cool. but nothing i didn't already know. glad i am gay, never want kids anyway.

That's a sad thing to say, you never wanted kids. As if they come from outer space or something. Bone of your bone and blood of your blood is life most precious gifts. I'm glad I have 2 children and even more that God gave them to me to keep charge over them,protect them,teach them, guide them, influence them, and teach them how to be God fearing people in this mad mad world. I wish I could have loads of children but I can not afford it. It is our responsible period to explain what life is about, what we need verses what we want. What better example to use this as an visible method of temptation. Thanx vc.

We obviously have different views. you mentioned god so that's enough for me to write you off. later.

Agree with Jake here 100%, it's a personal choice if people want kids or not. I personally know many people who don't have children but are wonderful people, they just don't feel they could give their all to a child/don't want to bring a child into this world/etc. Saying something like 'I never wanted kids' really shouldn't be a comment that's pounced on, especially with stuff about the Bible. I'm afraid it just comes across as quite ignorant and pushy, no-one should force or push their beliefs on others, whether it's religion or views on children. Not trying to be harsh to you, I'm sure you're a fantastic person and a really wonderful father, it's just Jake was simply stating a personal opinion and not asking for debate on it really.

You can write her off for mentioning God all you want. Let's see you write God off when you eventually meet Him person to person.

Oh shut up, what-have-we-become. Did you read anything I just said? Stop trying to push your beliefs on people and making comments like that. This site should be bringing everyone together; christian, muslim, hindu, buddhist, jewish, atheist, agnostic, whatever so we can have our eyes opened to what is going on with the world, NOT so we can push beliefs, religious or otherwise on each other.

Well, cool, Just substitute your own kind of brainwashing.