Consuming Kids: The Commercialization of Childhood (video)


Here’s a great documentary describing how children are studied, dissected and manipulated by corporate entities using all kinds of underhanded methods. Very well produced and touches on many subjects described on Vigilant Citizen.

Consuming Kids throws desperately needed light on the practices of a relentless multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and violent video games to bogus educational products and the family car. Drawing on the insights of health care professionals, children’s advocates, and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. Consuming Kids pushes back against the wholesale commercialization of childhood, raising urgent questions about the ethics of children’s marketing and its impact on the health and well-being of kids.



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101 Comments on "Consuming Kids: The Commercialization of Childhood (video)"

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I couldn't watch the video,it's already been taken down, due to copyright laws claimed by "Media Education Foundation".
This is how the controllers are increasingly on the attack of the internet….freaking copyright laws!

uuuuh I can´t see it U_u

This is very sad. We are becoming depressed, bi-polar, and none attentive. We are killing the future generations. Very sad future.

This is interesting but it makes me appreciate the fact that I had my own mind in a lot of ways when I was a child (yes even at 7 years old). I also think my mom nutured that because I didn't have every cartoon/kid marketed product that was shown in every commercial. When my mom shopped for my clothes, toys, etc, I wasn't with her in the aisles getting to pick out what I wanted. She didn't feed me all of the sugar-contained cereals no matter how much they were marketed, and regular products having cartoon characters on them did not appeal to me. Sure I watched cartoons and even had my favorites, but I wasn't pressed to have a My Little Pony lunchbox or a Jem shirt (showing my age). Maybe subconsicously my mom instilled in me that these kids shows were just for fun but that having… Read more »

I would have to say that this is very very true. i remember when i was little that mcDonald had the barbie toys when you buy a happy meal (i was a huge fan of barbie) and i remember just bugging and begging my mom to get it so i can have all the little barbie's and stuff hell i even remember wanting the bratz dolls, baby born etc. just because i seen it advertised on tv, even today this still happens to me (only for adult stuff)and I'm freaking 20 years old and i know i don't need it i just want it.

Endeavour to converse with your children, lest others who transgress and disobey get to them before you. (Imam Jafar Sadiq, peace be upon him)

Powerful stuff there. I'm definitely more aware now that I have been.

Although, it won't make me pull my child away from his favorite shows and movies, but I will limit his TV exposure. We don't have TV or cable in my household, so he only gets "movie time".

It's time for parents to realize, toys, phones, computers, and gadgets will NOT teach your children more effectively that you. And if your children don't have those toys, it will NOT make them fall behind in school. Intelligence is partially gained by genetics and partially gained by experiences, and during active play. A game of tag can teach a kid more about life than a toy laptop can.

Whatever happened to story time?

To those of you who say you're not having any kids, that means you're not going to have initmate relations with anyone, right? No? Oh, so you want to have your cake and eat it, too?

You want to be able to have sex with someone with no consequences or responsibilities. Huh, that's interesting.

Now you can begin to understand that the whole concept of consumerism and selfish have-to-have-it-now attitude permeates all facets of society, not just our kids and marketing. It goes much deeper.

Do over:

Love the part where the guy says these corporations are purposely making the lives of parents miserable. It sure does…

Just re-affirms my choice to not bring kids into this messed up world

#1 Kill your Television

#2 Learn logic. Most community colleges should offer this

This is just a theory but by ingraining materialism & fame obsession in the minds of the youth could the elite be prepping them to become adults that do not oppose or even worse, support the degradation/obliteration of the lower/middle (non-elite) class?

What is very unfortunate is that in order for a parent to protect their child from all of this the child must be deprived from most of the things they are told to like. The child inevitably will eventually become resentful of the parent.

You say that we are "artificially made complacent," then you say that we're neurotic because we don't accept personal responsibility. I agree that we are "co-creators" in our society, but the elites get more than one vote on us. No I don't think we've learned yet how bad it really is, and I don't think this will be over with for a long time to come. Someone will always want more than their fair share. I didn't read the whole thing; got other things to do. But I agree with you in most parts. Now, why I came back here: I recently noticed a Toys R Us mirror/kaleidoscope commercial. Aren't kaleidoscopes & mirrors used in mind-control? And while I'm here, I'm wondering why Mickey Mouse has such big ears. They don't look like real mouse ears at all. Could they be a suggestion-device to house multiple personalities? Each ear could… Read more »

3:27-3:42 was actually from a condom commercial in Australia. LOL!

dude i'm scared for my children

now i know to protect them even more than i already do

God Bless

For those wanting to know more about the effects of modern media on the soul, check out Little Light Studio's work:

– Hollywood’s Gnostic Gospel

– Magic Kingdom

– Battlefield Hollywood

– Battlefield Hollywood – False System of Worship

– The Home Hypnotist

– Artificial Atmosphere

Look for the videos on YouTube and Vimeo.

I totally agree that something should be done, but come on, a lot of parents are very negligant! Throw away the television – or at least DON'T GET CABLE! I grew up with media all around and it had a reverse effect on me. I am always very suspicious of the intent behind every ad or brand, and I can't get convinced about every suggestion the corporations make – if I did I would go broke. There is something at the back of my head that says, if that company is spending their money on getting their message to me, then that's going to push up the price of their product unneccessarily, so it just won't be value for money. Parents do control what goes into their child's mouth and what they watch on the television. I think older people are a lot more niave to advertising, and give up… Read more »

Mistake "Will be the ones to go up" not "one of the ones" . The hope should be to go up during the rapture, NOT left behind. only to survive those, worse than ever imaginable, seven years. Btw, there's a movie called "Left behind" with Kirk Cameron, if anyone's interested.

Emancipate yourself from mental slavery, none but ourselves can free our minds.

I am 25 years old mom of 2 boys. I was raised in Mexico in a middle income family, I remember in my childhood there was a stage where I wanted to be like other girls and have the famous Barbie's dolls, my parents sought ways to give me and my brothers what we asked for, and when opened Christmas presents I felt good to have received what I ask for but I honestly never played with these dolls, there was always TV commercial's that made me want toys but my parents were smart and they noticed that I never played with the Barbie dolls and I'm not a person in need of psychological therapy . I am currently raising my son in this way I buy toys for my children on special occasions, I cook food for my children every day, rarely take them to fast food places, the… Read more »
I had a fairly magical childhood in spite of all this stuff. It must have been the low levels of peer pressure that come with pariah-hood. I never had more than a couple friends at a time. Ever. And I've never been popular, although just about everyone knew my name. I look back at old recordings of my favorite cartoon blocks and laugh at the cheap kind of hypnosis they used. One positive thing about advertising is that it showed me what everybody in my age group WANTED their lives to look like, and I feel connected to them in a way I never did back then by putting myself in that head space. The products are almost background noise. I think if we have anything to learn from this growing nightmare, it's how we ought to be investing in ourselves and each other to be happy. The style upgrade… Read more »

do not buy the stuff they are selling it's hard but doable

don't buy the stuff, be strong if you can't say no to a two year old how do you say no to a twelve year old

totally agree, it becomes a monster if you don't set boundaries with your kids about what items are necessary and which are not, i work in retail part time so i see how these kids freak out when their moms say no, sometimes a bystander will even offer to buy the kid the toy or candy or w.e just so the kid shuts up, its seriously frightening.

I'm 33-years-old and I don't have any children and after watching this documentary, it would make you not want to have them. It's bad enough that I get advertised to constantly when I'm on Amazon or Ebay. Certain emails will come to my account of what "they" think I'd like to buy or see. It's insidious, all of it to think that just because I bought something a few times, "they" know me and my likes of what I care to buy. It's even more damaging and thoughtless as a child whose mind is constantly being bombarded with the "latest and greatest" and "must-haves". All the while "they" know what they are doing. Kids can't sit still in class so parents become desperate to find out what's going on with their kids, take them to doctor's and find out that their kids are ADHD or ADD or have some other… Read more »

Amazing documentary.

I'm actually wearing an angry birds tshirt right now.

Not because it is me.

But because it is who I was programmed to be, by advertisers.