Is Die Antwoord’s “Fatty Boom Boom” Going Against the “Evil” Music Industry?


For months, I’ve been receiving e-mails about the South-African rap-rave group Die Antwoord, saying something like “OMG theirr illumanaty!!” Since the release of their new video Fatty Boom Boom, e-mails now say “OMG therre anti-illumanaty!!”. So are they for it? Against it? Don’t care about it? What’s the answer? (Get it? Die Antwoord means “the answer” in Afrikaans – so clever).

At first glance, it is hard not to be weirded-out by the visual esthetics of the group, which seem to be tailor-made to piss-off the parents of rebellious kids. Their videos always deliver a whole lot of shock-value coupled with a “don’t give a damn” attitude that is pleasing audiences around the world.

They are credited for having popularized Zef, a South-African counter-culture movement that I can only describe as “South-African-trailer-trash-ghetto-fabulous”. Yolandi Visser of Die Antwoord said, “It’s associated with people who soup their cars up and rock gold and shit. Zef is, you’re poor but you’re fancy. You’re poor but you’re sexy, you’ve got style.” In short, it is about glorifying and making stylish the cheap things that are associated with the lower class.

Faking it?

While many love and identify with the group’s style, others have claimed that members of Die Antwoord are “fake”, that it is all an act, as they are not the ghetto-dangerous crew they claim to be. While the group’s official website describes rapper Ninja as a “fat cash-stackin, hydroskalonic weed-blazing, all kinds of crazy fully-automatic heat-packing, bad-ass rhyme animal“, others remember him as a member of “corporate” conceptual group MaxNormal.TV.

While in MaxNormal.TV, the duo had an artsy-hipster-corporate style going on, which contrasts rather sharply with everything associated with Die Antwoord. In fact, it is the exact opposite of Zef.
That’s one hell of a makeover right there, but its, like, the opposite of what you would see on makeover TV shows.

Die Antwoord fans obviously don’t know or don’t care about these critics as the group obtained great viral success when they independently released their first album $O$.

In and Out of Interscope

Die Antwoord’s shocking and original style generated a huge worldwide buzz, which lead to their signing with Interscope records in 2011. From being an unknown South-African group, they became label mates with Lady Gaga, the Black Eyed Peas and Eminem. Die Antwoord’s partnership with the prominent label however quickly dissolved as the group claimed that record execs were trying to change them and to force them into a particular mold. In an interview, Ninja stated:

“So anyway…Interscope offered us a bunch of money again to release our new album TEN$ION. But this time, they also tried to get involved with our music, to try and make us sound like everyone else out there at the moment. So we said: ‘U know what, rather hang on to your money, buy yourself something nice…we gonna do our own thing. Bye bye.'”

Knowing the way major labels proceed, it wouldn’t have been surprising to see the group forced to produce more radio-friendly music or to incorporate “elite-friendly” symbolism and messages in their act. In fact, some of the group’s promotional material of that era featured imagery that VC readers might find familiar.

While with Interscope, the group was going in a direction full of MK imagery including checkerboard patterns, dolls, butterflies and all of that crap.

In an interview with MTV Canada, Ninja stated:

“I think they thought we were just like a weird, strange act, then like: ‘Let’s just let them have their fun for a while, and then when it comes to their second album we’ll have them play games’. “They were looking at Lady Gaga and The Black Eyed Peas and that type of sh**ty pop music, and were thinking we could like twist into that.”

Free from Interscope, Die Antwoord released its second album entitled Ten$ion, under their own label named Zef Recordz. Their anger against the industry is more than visible in the video Fatty Boom Boom, as it visually assaults today’s music business especially the group’s ex record label, Interscope (which happens to be one of the biggest distributor of Illuminati imagery nowadays). If the group was about to fit in the mold of other pop acts, Fatty Boom Boom can be interpreted as a big middle-finger to the industry.

Fatty Boom Boom

Fatty Boom Boom is about South-African pride, complete with tribal rhythms and imagery and a (controversial) reference to the country’s racial diversity with the rappers wearing black and white body paint. Also, and mostly, the video disses the hell out of the group’s former label mate, Lady Gaga. Here’s the video (don’t watch if you don’t like weird, twisted stuff).

The video begins with Lady Gaga doing some sightseeing in South Africa. We quickly get a feeling that she doesn’t belong in the savage “urban jungle”.

Gaga is played by a man (of course) and is wearing her now legendary meat dress (including a steak as a hat). She’ll soon realize that wearing this particular outfit was a mistake.

When the tour guide shows Gaga some local street musicians (Die Antwoord), she says “Oh my god, look at their freaky fashion! I should get them to open for me!”. This is a reference to Gaga asking the group to open for her in the past, to which they replied: no. In an interview with MTV, Ninja stated:

“Weird shit’s been happening, like fucking Lady Gaga asked us to tour with her and we’re like, ‘No, don’t worry about it.'”

In that interview, they went on by implying that she was doing “weak, superficial shit”. So, obviously, they really don’t like her.

So, the tour bus then gets hijacked by armed men and Lady Gaga runs away in the concrete jungle. That will also be a mistake.

The lyrics of the song express anger against the music business, today’s rap music and its lack of originality. In the first verse, Ninja says:

“What happened to all the cool rappers from back in the day?
Now all these rappers sound exactly the same
It’s like one big inbred fuck-fest
No, I do not want to stop, collaborate or listen”

The most striking element of the video, is the mural that appears during about half of the video. It is definitely not subtle nor nice to some major figures of the music industry.

The mural entitled “Evil Thing” features Arch Bishop Desmond Tutu holding a Bible that is shooting fire at a monster composed of the horned heads of Lady Gaga, Kanye West, Pitbull, Nicki Minaj and Akon. The monster is defecating on the group’s previous label mates, the Black Eyed Peas.

Is this multi-headed satanic “evil thing” the music industry? The message is rather clear.


The rest of the video is about Lady Gaga having a prawn extracted from her privates (a reference to her Born This Way video) and her being eaten by a lion (which was probably attracted by her meat dress).

The king of the “concrete jungle”, symbol of justice and of African pride, eats Lady Gaga alive. Yup, Die Antwoord really doesn’t like Lady Gaga.

So, with this video, is Die Antwoord genuinely going against the music industry or is it simply seeking media attention (because its working)? Rejecting Lady Gaga’s offer to open her Monster Ball Tour and leaving Interscope records were gutsy moves but were also a great way to gain notoriety and loyal fans. Will these moves pay off and will the group keep waving the proverbial middle finger at the music industry? We’ll see what kind of material they’ll release in the future. Once thing is for sure, they will keep pissing off a lot of people and cause controversy… Because that’s their thing that they do.



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402 Comments on "Is Die Antwoord’s “Fatty Boom Boom” Going Against the “Evil” Music Industry?"


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4 years 5 days ago

Actually I am South African and they are Demonic. Just go and You Tube their Video's. Before you make positive comments about this sick group go and do you some research. There is a reason this no-talent group has become so big and that is most likely devil worship.

3 years 11 months ago
Unlike most posters here I really liked Fatty Boom boom specially the Lady Gaga bit made me laugh, but I searched them on you tube and listened to baby's on fire, i fink you freaky, enter the ninja and fuck julles. I even watched a very odd performance of i fink you freaky on Letterman, on which he showed their album twice and asked a very shocked audience to buy it. This music is deeply satanic, i mean, not even metal makes me feel this way, like one poster said, it messes up your energy, gives you headache…. After my die antwoord listen I felt I needed to read the Bible and wash my body with marine salt. On "Baby's on fire" Landi is praying to "God" and says "Thank you for Satan" (then it turns out Satan is their black dog). I fink you freaky has weird egyptyan paitings… Read more »
3 years 21 days ago

What? Are you kidding me? Looks pretty satanic to me. I don't care how you cut it, this video gives me a lot of unease. My vote goes for controlled opposition.

2 years 8 months ago

So Die Antwoord are against some evil people in the music industry. But they too are monsters. Different, but neverthless monsters too. I resent this disguisting false insinuation that they are against evil.

3 months 11 days ago

I think by now it’s obvious Die Antwoord is a blatantly satanic band or at least posing as one. They certainly use enough satanic imagery in their videos and all that devil graffiti on the walls in the Tranhumanist film ‘Chappie’ which starred them should be enough proof of the direction they’ve embraced. Their own logo of an encircled antelope’s head with Set-shaped ears superimposes perfectly with the Baphomet pentagram.

2 months 27 days ago

How you open a discussion of something you are not suppose to discuss or talk about straight forward? tip: indirect language and even comedy. Is a common thing in serious art, if you care to read other sources, rather than just one perspective.

They are actually look fed up, and they do appear to be trying to act like, for example, Lemmy of Motorhead, who also had a hard time when he decided he didnt want to be another toy of his label. Many supposed “satanists” are actually the opposite: some are pranksters, others do actually want to help people think about things a little more to reduce superfluous judgments.

2 months 27 days ago

Fun fact: the three big western sacred books of western religions do this too, and if people rather than sticking with one compared the three, they would be able to see how they are actually related, and why people of the past and today, sometimes have to use cryptography to be on the safe side and be able to help people.

4 years 1 day ago

Maybe it's just me, old guy that I am (56) but this stuff is just rancid evil. Every year I see music slide more and more toward the patently pornographic and demonic. I know kids today are pretty much shock proof and heaven forbid someone actually make a judgement and call something the shit that it really is. As for me, I don't like it, or want it anywhere near my life. The world I was born into, for all it's faults, had nothing approaching this kind of in your face depravity (or at least it was well hidden). The human race is out of control and spiraling downward. I truly despair for anything good and beautiful.

2 years 8 months ago
"or at least it was well hidden" ….well hidden being the most important point here. The revelations or "apocalypse" which comes from the greek word "to uncover/reveal" are these times of all the truths of humanity, EVERYTHING that WE are as a collective coming to the forefront for us to deal with. The world you were born into kept its truths "well hidden" but these things still went on. Psychologically it is about the "shadow" of the human psyche. We cannot change, heal, work with that which we do not know or acknowledge. Everything in the external reality is a reflection of the internal reality. It is all us out there. There is darkness and light in us. We are all capable and have the capacity for evils. Some of us CHOOSE not to act on them, free will, but we have the capacity for it. As a collective we… Read more »
2 years 10 months ago

at age 60 , you might think i wold hate these guys , but nope- they got the dope, so there's hope.
i seen all the bands since hendrix and i say they are the real shit kids.
they also worked with director Harmony .. cant recall his last name – but he did the crazy underground vis- Gummo.
i say the kids are alright. punk is not dead- it just smells funny.

3 years 6 months ago

And also, anyone who signs a deal with the devil and tries to get out gets whacked.

At the very least, Lady Gaga would file a lawsuit. But if anything, it's giving her more publicity.

So, I'm convinced it's all part of the elite's agenda.

3 years 6 months ago
Die Antwoord can also be an anagram for "Ordained Two" In their FOK JULLE NAAIERS video, we see Monarch Butterflies all over Yolandi, upside down crosses in the background , 27 (2+7=9 , 3 to the third, i.e, an inverse of the trinity), a 666 on the wall, In evil boy we hear yolandi say "I'm a bad ass chick, feel my black magick" and lie down on the bed boy let me light the candles, as she shackles a man and candles light and she draws a pentagram on his chest, also the bed (or symbolically altar) that she lays him down on is red, symbolic of sacrifice,blood etc. "Fuck a pen and pad I write my raps with a ouija board Draw a pentagram on your chest wif my lipstick Visions in the mirror heavy zef futuristic" Channeling spirits possession, demons etc, self explanatory. The DJ throws up… Read more »
4 years 1 day ago

the author so missed the subtleties of the intro while being too preoccupied with noticing a lack of "typical" illuminati symbolism and concluding that the band seems ok.

there are 3 clear metaphors there:

1. the hyenas eating rubbish are the people who "feed off" this pop rubbish by appreciating it and becoming fans of it/ wasting time with it

2. the shop owner chilling with his black panther are the big illuminati record companies that cannot be ripped off or loose because of the little dark helper

3. the stop sign/robot comment makes me think of mind control and/or subliminal messages: the color tells you what to do.

2 years 5 months ago

Consider that in South Africa, it is very common to refer to stoplights as "robots". 😛
Nothing really strange there, it's just linguistic differences at work.

1 year 1 month ago

They are real. Kanye, all the others, typically have songs written by one person, recordings done by another, tons of auto tune and I say, that is NOT Kanye's music, it is property of the music industry.

Die Antwoord writes their own music, lyrics, no auto tune, no layering. They even do their own murals. BTW, they did collaborate with a costumer for this video, LOVE the black (asian) hair dress with white face.

1 year 2 months ago

I'm just not entirely sure, I'm sensing some as above so below ish movements when Yolandi keeps throwing her hands pointing up. Twice during the video she points down, once when she's like "here I am" I mean it makes sense in the context though.
Plus obviously even if they are against the agenda, they seem to thoroughly know what's up

1 year 7 months ago

I think it's very clear they are pro illuminati as they wil be featured in the upcoming pro transhumanism movie "chappie" and if you look at their album covers you can see where their loyalties lie.

3 years 8 days ago

Also the black panther is a symbol like the lion: pride and independence.
Michael Jackson used the panther in his anti-occult ending from Black and White!

3 years 13 days ago

All I know is that that picture of that "Monster" on the wall of Nicki Minaj, Kanye, Pitbull and whoever else that was looks exactly like the "Whore of Babylon" picture that the archeologist in "The Omen part 2" found on the wall and Desmond Tutu is no coincidence either. I think it symbolises him trying to drive out that element that has also unfortunately now infected Africa.

3 years 1 month ago

If they are against the system, they are portraying it wrong. We need good in this world not additional weird negative shit. Over these people. Ridiculous.

3 years 6 months ago
I tend to agree with posters who claim that it's fake. The reason I say this is because the song and video are disturbing. And any music which is disturbing actually lowers our vibration, in my opinion. I don't care if they appear to be anti-music industry. It's a video I may watch one more time just to try to grasp some of the imagery, but this is in no way music that I would keep on my playlist. It just causes way too much cognitive dissonance. And another point is that the Matrix likes to reveal itself. So this being a song that reveals the evil music industry doesn't mean it isn't part of it. I appreciate the article to bring my attention to this song. I'll watch the video again, but then put it away and go back to listening to music that soothes my soul and lifts… Read more »
4 years 4 days ago

Tell it like it is. This is all evil to the core.

4 years 4 days ago

If that's the case then ALL creativity must be evil. I think not.

Lukester Skyguy
3 months 15 days ago

this is the same people from Chappie

die antwoord
5 months 7 days ago

I came across this video of Die Antwoord talking about meeting Kanye West. I couldn’t watch it. But see for your self. If die antwoord is calling Kanye crazy.. than wow how crazy must Kanye be?

It’s a dutch video website.

1 year 11 months ago

What a bizarre slant. A band can be 'manufactured' (in the sense that they adopt an image or brand or look or style etc) in order to sell records, without being "illuminati", surely.

2 years 14 days ago
I freaking love die antwoord every bit of them. I love max normal as well. I saw them live a couple times and they really are amazing performers and don't seem fake at all.. Yolandi ran out of energy n lost her fbreath a few times which never happens to puppets like Miley or Katy.. A good point as well is die antwoord means THE ANSWER.. I recommend watching other interviews they have no problem calling out interviewers.. Literally yolandi actually got pisssed at an interviewer for implying she was a young stupid girl not knowing what she was doing. Which if they were behind a record they are trained to dodge triggering questions They have said they will do 5 albums and then have another project. I'm a die hard for them for real. Most of there performance pieces are making fun of money really look into them
3 years 22 days ago

Whether for or against Illuminati, the video was incredibly disturbing…IDK what on God's green (turning brown) earth I just watched.

3 years 1 month ago

I'm a South Africa citizen and The Antwoord is quite big here. One of their songs, not too sure which one, was played on 5fm Radio Station a few months ago. It was played backwards and actually recited a "Potjie Kos" (A South African-style food dish) recipe, which I found extremely hilarious!!! They are genius and their music videos are obviously satire to the whole Music Industry which is a good thing as too many people are placing fear into themselves with all this subliminal messages, occult symbolism etc. Big ups to Die Antwoord for representing SA!! We can be aware of what is happening in the music industry but that doesn't mean it has to consume us!

2 years 5 months ago

Oh man, I forgot what song that was, but it was BRILLIANT to find that it played that when backtracked. Much as I don't like DA's music, I really like Waddy and Anri as performance artists — they're amazing at this.

Oh no, not them too
3 years 1 month ago

I am South African and when I first heard about the Die Antwoord and also their enter the ninja track I must say I was quite impressed with their individuality and non conforming attitude.

However, I am so confused about what to make out of this video. It is quite dark but at the same time very unique and funny too. The use of symbolism is worrying and may give the impression that they have fallen on the way side.

If they have switched sides then this is obviously part of the larger Illuminati agenda but still an evil agenda nonetheless.

3 years 3 months ago

ALSO if I were in a band I would dress sexy because I want to show that I can be sexy and beautiful also, that doesn't mean that OMG! I am satanic.evil.mind controled! It would mean that I just want to look good and even show off my dance moves… I am usually accused that I think too uch and find meaning n everything but some things really don't have that much symbolism!

ALSO it is easy to criticisebut no-one is fucking perfect!

3 years 3 months ago

I am not 100% sure about them but when you DO make music and want to get popular there are tendancies to slip without you even noticing… after they did notice they tried to do their own thing… I don't know how much they will remain like this though. Remember, they are humans and a bit teribilistic… I like them but i think sometimes they exagerate to promote themselves..