Mass media is the most powerful tool used by the ruling class to manipulate the masses. It shapes and molds opinions and attitudes and defines what is normal and acceptable. This article looks at the workings of mass media through the theories of its major thinkers, its power structure and the techniques it uses, in order [...]

Jay-Z’s “On to the Next One” has many people wondering what’s the meaning behind the creepy images. The best way to understand the imagery is to understand the occult context in which they are used. This article takes a look at the occult meaning of the symbols found in this video in relation to Jay-Z’s [...]

Jay-Z’s latest video called “Run This Town” (featuring Rihanna and Kanye West) contains occult symbolism relating to secret societies. It has been long rumored that Jay-Z is part of some sort of occult order (probably Freemasonry) due to the hints slipped in his songs and his imagery. ”Run This Town” certainly adds fuel to the fire. We’ll look at the symbolism in this song [...]

Along with her new album, Beyonce has presented her fans to a new alter-ego named Sasha Fierce. The singer affirms that this new persona is the fun, more sexual and more aggressive side of her. This is however the “general public” version of the story. The esoteric meaning revealed by the  symbols surrounding this new persona is [...]

Warning: the analysis of this song deals with very disturbing subject matters. What is Rihanna’s Umbrella song about? First times I’ve heard this song,   I was confused. Is it about a woman’s unconditional friendship for her man? Is it a “sexy song”? At face value, it seems so. However, if you listen closely to Rihanna [...]